London based luxury brand Fabryan London; a womenswear brand by a Nigerian designer named Samantha-Jane Agbontaen had a 2 day press day at Blow PR on Great Titchfield Street in West London which ended today and we had the chance to attend.
What is a Press Day?
A press day is a great opportunity for journalists, bloggers, photographers, stylists and most times ardent followers of a particular brand to get a touch and feel of the collection pieces, check out the fabrics used more closely, pay particular attention to each piece, take pictures and find out more about the inspiration behind the collection in a cool and relaxed environment so that they can write about it or talk about after from a first hand knowledge. It is also a chance for stylists to pick up brand new pieces for their projects or clients.
The SS14 collection “Enchanted Garden” at Blow PR was a colourful appreciation of high quality tailoring including hand beaded dresses (we were told by Samantha that it took 3 months to finish the dresses!) and very rich luxurious fabrics featuring must have pieces for the fashion loving, fun desiring international fashionistas.
Check out some of our images from the event below
And here goes our London PR Girl below!
See the pieces in the collection by clicking here: http://www.fabryan.com/ss14.pdf
Follow them on Twitter: @FabryanLondon
Follow us on Twitter: @ModeMaisonPR
Like us on Facebook: http://www.facebook.com/ModeMaisonPR