Fashion consultant and publisher at, Leigh Odimah speaks to Spice TV Africa about the world of digital marketing and what it can do for a business. Her top ten tips below…

1. Understand the purpose of the internet for your brand.
2. Understand how the internet fits in with your strategy.
3. Understand how the digital world can aid your business to grow.
4. Use the internet to drive sales – market and PR
5. Create digital partnerships – use different tools eg. Pinterest, Twitter
6. Build the best website! (do research/competition)
7. Buy your domain name.
8. Be in the know – stay on top of your industry. Eg platforms such Business Of Fashion (BoF)
9. Create an amazing lookbook.
10. Create video content

Watch the video here

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