35 IN PRINT: LONDON – THE CLOSING PARTY

The opening of 35InPrint:London on Saturday 19th April oozed class with the guests who came in their numbers all captivated by Shiri Achu’s art. There were beautiful 35InPrint cupcakes, German based artist Amaka performed a live set and we had two floors of Shiri Achu Art prints on exhibit – 35 In total all at very affordable prices! Read our full post on it here

Shiri Achu Art is art inspired by Africa, colour, movement, dance! And oh boy did they love it!!

The week long exhibition at The Strand gallery saw The Mayor and Mayoress of Harrow pop by to visit the exhibition receiving a special walk through by Shiri herself. They were full of praises and encouragement; leaving a wonderful message on the visitor’s book.

The closing party on Friday the 25th was as the opening, a success. More paintings bought and taken off the wall instantly, muna Sawa Muntu Valdo, the London based Cameroon Jazz guitarist, harmonica player and singer was there to lend his support and perform on the night delighting the visitors with his soulful new songs. Assorted snacks and wine were served…

Raffle prize winners Enitan Sawyerr and Anozie Anyanwu  were both extremely delighted to have won signed limited edition ‘ShiriAchuArt’ prints.

Check out some shots from the outro party…

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Muntu Valdo on the mic!
Muntu Valdo on the mic!

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A raffle winner!
A raffle winner!

So what next from Shiri Achu Art? Watch out for 35 In Print: Washington DC later this year! You can also buy a Shiri Achu Art print from the Smithsonian. We wish her every success.

For more information:

Email: shiriachuart@ymail.com

Twitter: @ShiriAchuArt

Facebook: SHIRI ACHU ART

Follow us on Twitter/Instagram: @ModeMaisonPR

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MMPR FOCUS: THE FAUX-THENTIC AUTHENTICITY; IS FAKE THE NEW FORTE?

Authenticity is the latest marketing buzz word. Consumers today, Millennials in particular, are told by their peers to be real, to be unique, and to live life without the filter.

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We see #nofilter photos and #nomakeup selfies online. But what does authenticity really mean in today’s socially-networked, digitally-connected world? And how much are consumers actually willing to reveal; how many filters will they let drop?

The social space is a place for self creation and curation. The paradox is this: on social networks consumers magnify the activities of their lives and carefully select the truths they will reveal, all in an effort to appear… authentic.

Heather Corker, Vice President Consumer Trends at Future Foundation states “From #nofilter photos to #nomakeup selfies, the digital consumer landscape shows that people are not as honest as their social media profiles would suggest but brands don’t need to feel alienated from their audience as a result

Connecting with the unrealistic

So how do brands and marketers engage with consumers in this context and communicate against the reality of their exaggerated lives? How do brands answer the call for authenticity and transparency without revealing too much?

When Future Foundation decided to take a closer look at this consumer irony, they asked consumers to select which things from a list they believed to be definitions of good moral values. Unsurprisingly, an overwhelming majority – 84% – selected ‘being honest’ as an option.

But among this same group of individuals it was only 16% who also agreed that ‘presenting an image true to self’ on social media would also be considered a good moral value.

Honesty somehow splits. The world of social media, it seems, is seen as separate. Consumers are okay with their amplified version of self on social media. It is a safe space for the fake – a place for the faux-thentic or carefully-curated versions of reality and this behaviour has come to be expected by our peers.

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Does a #nofilter world even exist?

The no filter hashtag itself has become a social norm, a controlled conversation of reality. This is consumers pretending they are willing to present a more naked version of themselves than they would in reality.

Our social media profiles are only versions of ourselves; it is the self we want the world to believe we are. We exaggerate the content of our lives and lifestyles across social media so that only the good goes public.

In fact, 1 in 3 consumers tell us that they only ever post about positive aspects of their life, rising to half for 25-34 year olds. And 30% of Millennials wish they were more like the person they describe themselves as on social media.

Our lives on social media are a world of aspirational authenticity, which we want others to believe we’ve already arrived at. Consumers take the roughness of their lives, polish it, paint it and then post it.

Brands must be aware of this veil of self for effective communications. Consumers want to pretend that they want to take you, as a brand, at face value, stripped bare. But what they really want is to feel good about themselves and to maintain their image of ascribing to the authentic.

Managed transparency – for brands and consumers

The truth is that consumers don’t want to become too exposed on social media. Walls are tearing down due to the digital, but as consumers learn to manage this new world they will start to build walls back up, to manage and create their image. Consumers want you to make them believe you are authentic. The focus is on them. They want to feel they are being properly represented by your brand – that your brand is part of the authentic image they are curating for themselves.

While the desire for authentic marketing is not new – the Dove ‘Real Beauty’ campaigns have been around for a while– the desire is now less a ‘feel good’ story and more a rugged desire by consumers to be accurately represented in advertisements and in engagement by the brands they consume.

Brands must give consumers the tools to curate their authenticity alongside the brand. Just as consumers do in their profiles, brands must manage their use of the filter, picking the appropriate unfiltered, bare moments to share. But they must also know when to hold back and which moments need a veil. This is about managed transparency as much for brands as for consumers.

Faux-thenticity, or managed authenticity, will create new forms of intimacy between brand and consumer, presenting an opportunity for brands to respond to the consumer complaint that ads are a misrepresentation of who we really are.

With thanks to Heather Corker, Future Foundation (as published in Marketing Magazine)

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MMPR FOCUS: VISUAL CONTENT MADE EASY BY POLYVORE

Fashion brands aren’t just on the social media train – they’re driving it! This is great news for consumers and brands alike: there’s more content than ever out there, and two-way conversations are happening from reviews on beauty sites and social media to user-generated content that is published on both websites and social platforms. The downside to all this content? It’s hard to find the truly high-quality content and it can be difficult to compete to create eye-catching content that stands out from the rest.

A solution to the visual content problem is Polyvore. Polyvore is a visual content platform that has built-in ecommerce functions. It’s a community in which fashionistas create and circulate content, all the while utilizing links to products that can largely be purchased online. Collections of fashion products are created in what is called a “set” like this one —>

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Brands from indie modcloth to established old Bloomingdale’s have made successful runs at using Polyvore to engage consumers and drive sales. For other fashion brands, though, it’s one of the most frequently overlooked social media tools.

Here’s why you should be using it:

1. It’s easy.
It takes only a few minutes to set up a Polyvore profile for your brand. Additionally, there is virtually no upkeep, which decreases time spent on the platform even further. If you’re using Polyvore only to create sets, the process is incredibly simple.

2. It’s cost-effective.
Polyvore doesn’t cost anything to use if you’re putting together sets. Free is, of course, much less expensive than hiring a freelancer to create the images. There are also advertising options; excellent news for the retail brands who use the site to directly impact sales.

3. It’s great for running contests and engagement.
Want to see a bump in your engagement via social media channels? Experiment with Polyvore. The site allows users to create contests that yield high amounts of user-generated content.

4. It’s usable across other social networks.
Grab your Polyvore images and spread them out across Facebook, Twitter, Pinterest, and Instagram. Sets perform well and give you the opportunity to get creative using real fashion and beauty items, whether they’re yours or someone else’s. As always, make sure to utilize #hashtags and @replies to capitalize on reach.

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Have you used Polyvore as a social media platform, or as a way to create visual content? What did you think? Sound off, content marketers!

Images & content with thanks to Newscred.com

Follow us on Twitter/ Instagram: @ModeMaisonPR

MMPR FOCUS: THE FUTURE OF FASHION TECH

Given the leaps and bounds that wearable tech devices, e-commerce sites and gamified shopping apps have made in recent months, it’s pretty clear that the fashion tech space is growing up. One major indicator of that? Investments in the area have grown significantly in frequency and size over the last year.

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At Elle’s Fashion Tech Forum on Wednesday afternoon, David Freschman, the founder of the aptly named fashion investment news site FashInvest, made some predictions for the future of fashion tech. And the future is looking good.

Of the venture capitalists investing in fashion startups, Index Ventures is the most active, followed by First Round Capital and Greycroft Partners. As for the future of the startups themselves, Freschman is predicting that fashion tech startups are going to start making exits in the next few years, and those are going to take place in the form of acquisitions rather than IPOs.

But by whom? While e-commerce giants like Amazon and eBay have long track records of snapping up startups, Freschman predicts that big retailers in the fashion space are also going to start acquiring them to launch their own innovative products. That in turn means that the threat that technology poses to brick-and-mortar stores will diminish as retailers begin to work with startups and incorporate their technology into their strategy.

And exits are good for the fashion tech ecosystem as a whole: As Freschman notes, when a startup makes an exit, venture capitalists get a return on their investment, meaning they’ll be able to re-invest in other fashion tech startups.

As for wearable technology — that buzziest of buzz phrases — Freschman is betting that it will soon give way to an even bigger trend in fashion tech. What will that be? We’ll have to wait to see.

Much thanks to Fashionista.com for the content and image.

Twitter/Instagram follow: @ModeMaisonPR

MMPR FOCUS: STANLEY ENOW COLLABORATES WITH BBC 1XTRA

The Indomitable Lions may have had a fiasco filled short spell at the Brazil World Cup but hey we have Stanley Enow, our “enfant terrible” who is flying the green red yellow flag higher and higher!

As part of their World Cup celebration, BBC 1Xtra launched the “1Xtra  World Cup Freestlyle” campaign showcasing a freestyle 32 bar set from artists from the representing countries and Stanley Enow is featured for Cameroon. Check him doing his thing below…

The track was also played on DJ Trevor Nelson‘s show yesterday. You can catch up on the show on iPlayer if you are in the UK on the link below before it is taken off the site. Scroll to 12.30 to hear the announcement and then to 02.20.00 to hear the track >>> http://www.bbc.co.uk/programmes/b046dr3q

Twitter / Instagram Follow: @StanleyEnow

Wiki: https://en.wikipedia.org/wiki/Stanley_Enow

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