35 IN PRINT: LONDON – THE CLOSING PARTY

The opening of 35InPrint:London on Saturday 19th April oozed class with the guests who came in their numbers all captivated by Shiri Achu’s art. There were beautiful 35InPrint cupcakes, German based artist Amaka performed a live set and we had two floors of Shiri Achu Art prints on exhibit – 35 In total all at […]

MMPR FOCUS: THE FAUX-THENTIC AUTHENTICITY; IS FAKE THE NEW FORTE?

Authenticity is the latest marketing buzz word. Consumers today, Millennials in particular, are told by their peers to be real, to be unique, and to live life without the filter. We see #nofilter photos and #nomakeup selfies online. But what does authenticity really mean in today’s socially-networked, digitally-connected world? And how much are consumers actually […]

MMPR FOCUS: VISUAL CONTENT MADE EASY BY POLYVORE

Fashion brands aren’t just on the social media train – they’re driving it! This is great news for consumers and brands alike: there’s more content than ever out there, and two-way conversations are happening from reviews on beauty sites and social media to user-generated content that is published on both websites and social platforms. The […]

MMPR FOCUS: THE FUTURE OF FASHION TECH

Given the leaps and bounds that wearable tech devices, e-commerce sites and gamified shopping apps have made in recent months, it’s pretty clear that the fashion tech space is growing up. One major indicator of that? Investments in the area have grown significantly in frequency and size over the last year. At Elle’s Fashion Tech […]

MMPR FOCUS: STANLEY ENOW COLLABORATES WITH BBC 1XTRA

The Indomitable Lions may have had a fiasco filled short spell at the Brazil World Cup but hey we have Stanley Enow, our “enfant terrible” who is flying the green red yellow flag higher and higher! As part of their World Cup celebration, BBC 1Xtra launched the “1Xtra  World Cup Freestlyle” campaign showcasing a freestyle […]