ALL AFRICA MUSIC AWARDS HAILS STANLEY ENOW…

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2014 has become an unforgettable year for rapping starboy Stanley Enow as he found himself in one award category to another.  The year is barely at its end when we received yet again another great nomination for the Hein Père song this time coming all the way from Lagos, Nigeria on the All Africa Music Awards (AFRIMA) platform that recognises and rewards music artists from across the continent in a combined effort to promote and preserve Africa’s rich music culture.

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The award show is scheduled to take place on the 9th of November 2014 in Lagos and the 5 week voting process kicks of today. Here are the steps of what you need to do:

  1. Click the link provided: http://afrima.org/index.php/vote/continental-category/the-regional-categories/best-male-artiste-in-cent
  2. Scroll down towards the end of page
  3. Vote for Stanley Enow by clicking on the grey voting button by the right hand side

And that is it! 3 little steps and your voting done! Your vote counts, so please do be generous 😉

Twitter/Instagram follow: @StanleyEnow

Facebook: Stanley Enow Official

Wikipedia: Stanley Enow

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MMPR BEAUTY: HOW TO MAKE LIPSTICK LAST

We all love the look of lippie, so of course we want it to last as long as possible! Find out exactly how below…

Strong, sophisticated and oh-so-glamorous – this is the power of red lipstick. Whether you wear it with a bold dress or just some jeans, getting the perfect red pout has never been so easy.

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1. To start, make sure your lips are well-moisturised. If they’re feeling a little dry, apply a small dab of clear lip balm, but not too much! Blot away any excess moisture.

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2. Apply a thin layer of concealer to your lips – this acts as a primer for lip colour, making it last longer and the colour truer.

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3. Grab your favourite matte red lipstick – matte formulas last longer – and a flat brush. Start at the Cupid’s Bow. Literally paint an outline of that little dip, then move along either side of the bow, painting a line along the upper lip. Step back and make sure the lines are symmetrical.

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4. Fill in the upper lip with short, steady brushstrokes of colour, staying within the line you’ve established. Then, fill in the lower lip in the same manner, steering clear of the outer line. Resist the urge to press your lips together at this stage.

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5. Now for defining the outline of the lower lip: open your mouth – you want to be able to reach the inside corners – and paint a line along the outline of the lower lip. If you missed any spots on the lower lip, fill them in now.

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6. Mistakes happen! Remove any smudges with a cotton swab dipped in makeup remover, or if the line is looking a bit wonky, use concealer (on a clean brush) to make any corrections and to make a sharper line.

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7. Blot several times on a clean tissue to remove any excess pigment.

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8. Perfect red lips are now yours. Wear them with fresh skin and naked eyes (use an eyelash curler, but skip the mascara) for a truly modern look.

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9. If you want to go glossy, simply paint some clear gloss on top using a flat brush, again resisting the urge to press your lips together.

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10. Voilà! Va-va-voom red lips. Enjoy the perfect red lippie!

Here are a few to test out…!

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Credits: H&M Online

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OUR MOMENT AT AFRICA ON THE CATWALK…

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Two years on about two weeks ago at London’s Southbank Centre was a second dose of the week long series termed Africa Utopia – a program designed by the Southbank in association with some key changers to look at what can be learnt and celebrated from African and the African diaspora through the arts and culture lens.

Also taking place was a fashion program dubbed Africa On The Catwalk curated by a good friend of ours Ola Shobowale of Infinite Beauty Factory. We were there to watch the fashion, the people and most importantly to celebrate our continent and show our support. Here below are some of our shots of the day…with a few repost taken from Facebook.

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A Facebook Repost
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A Facebook Repost
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By Emerzy Corbin
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Gone Rural (Swaziland)

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A PR Girl Moment

And that was how our day was spent on that Saturday! We can’t wait for the next slot!

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SOCIAL MEDIA WEEK: WHAT SOCIAL MEDIA HAS TAUGHT US

It’s Social Media Week running from September 22nd to 26th 2014 across 20 cities drawing 30,000 participants – to examine what lessons can be learned from social media platforms. Now in its fifth year, Social Media Week (SMW) London is the second-largest of the events (behind New York City) and London is considered “the most social SMW city” of them all. Gianfranco Chicco, executive director of SMW London, says that while there is an overarching social media strategy, co-ordinated by Crowdcentric Media in New York, and a global theme for each year, it is imperative that a small local team applies its own ‘flavour’ to the event.

Coincidentally, Facebook is also 10, so this might be a good time to take stock of the past 10 years and ask, what has social media ever done for us? John Owen states…

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It’s not long ago that marketers were asking such questions in earnest. The search for ROI was an understandable backlash against years of experimentation, in which social media marketing flirted with a variety of roles – from CRM (but you don’t own the data) to direct sales (but social network users aren’t generally there to shop) to the extension of reach for advertising campaigns (but that requires more investment than you might think).

The value of all these experiments, of course, is the learning. And the biggest lesson of all is one that goes beyond social – and indeed beyond marketing – to the heart of what makes for a successful business in the connected digital age.
It is, quite simply, that the customer calls the shots now. Work with this and you will thrive – in social media as in business. Fail to do so and you won’t.

The brands that thrive in social media respond to existing demand, rather than trying to create it. They take their lead from what people are searching for and shape their content strategies around this – which is how Volvo built up a strong presence and following on YouTube long before it struck gold with the “epic split” film.

They also mine user data to ensure that advertising targeted at them is relevant and that, creatively, it’s conceived more as a service than a sales message.

This is how Zappos deploys its annual eight-digit ad spend on Facebook (an investment buoyed, incidentally, by tangible ROI).

Successful brands on social media listen to what people actually say about their brand, and then do something about it (Lego, Unilever and Barclays all make a point of doing precisely this and use the insight to improve their products and services).

In short, they put the customer first. They use data, in all its forms, to understand what the customer wants and they use creativity to give it them – in the right place, at the right time and in a way that defines the brand’s personality and purpose.

So what has social media done for us? If you look closely enough, it’s taught us the new rules of marketing.

Would you agree?

More on SMW: www.socialmediaweek.org  / Follow: @SMWLdn

Credits: John Owen | CampaignLive | Brand Republic | The Guardian | Anna Lawlor

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MMPR FOCUS: FIVE TRENDS DRIVING DIAGEO’S LUXURY MARKETING

Diageo Reserve, which houses the drinks giant’s premium brands such as Johnnie Walker Blue Label, Tanqueray No. Ten and Ciroc, is in rude health. Currently 10% of the overall business, it is in double-digit growth across both developing and emerging markets and is on target to account for 20% of revenues in the coming years.

JOHNNIE WALKER BLUE LABEL Presents SYMPHONY IN BLUE

Buoyed by London’s status as a leader in fashion, media and culture, the GB arm of Reserve out-performed its Western Europe counterparts, registering growth of 29% over the last financial year.

Tanya Clarke, general manager for Diageo Reserve Western Europe, shares the five trends driving the company’s approach to the luxury consumer.

  1. Epic experiences
    It’s about people wanting to have a fantastic experience. Because we’re all so technology-driven right now one of the things people look for within luxury is a real experience.
  2. Personalisation
    Rather than feeling you’re out there in the craziness, it’s about the craft that goes with personalising things.
  3. Intelligent luxury
    That’s storytelling, people wanting to know the stories behind the brands and be entertained by that. It’s not like the 1980s with the big logo and talking about how much something has cost, actually there is now an intelligence there.
  4. Luxury as an art form
    Brands need to be editing their own content because people expect a brand to have a point of view. There are lots of examples where luxury brands are putting roles in like content officers into their companies.
  5. Soulful luxury
    Understanding your part in the world and making sure there’s an environmental context to it. We believe this is one of the big future trends in luxury.

Credit: Gemma Charles | Marketing Magazine

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