MMPR FOCUS: HOW TO DEAL WITH A BRAND IDENTITY CRISIS.

The most successful brands have strong and distinctive identities that can be described in one or two words, and they are rarely fazed by the competition.

BRAND

But if that’s not the case with your brand, you might well be facing a “brand identity crisis”. So how can you recognise and deal with this before it’s too late? It’s time to give your brand a little therapy and follow these simple tips courtesy of Marketing Mag.

The warning signs. People are confused about what your brand stands for and who you are. You can’t see how your brand is different from the competition – or, worse still, you feel your only option is to copy it. When a brand isn’t sure for whom or what it stands, it’s likely its customers won’t either.

Be consistent. Avoiding a brand identity crisis is all about being consistent across every touchpoint, so consumers know what to expect and where. Ensure your brand has one “personality” across all the channels used. Ask yourself: what one word describes your brand, and how do your customers describe it?

Consider the impact of each change. Look at what matters most to the brand and its customers, so you can decide what needs to happen first, then second and so on. You’ll avoid complicating matters unnecessarily, and your (hopefully loyal) consumers will know what to expect.

On your marks. Your consumers want to know that you are ready when they are, so you will need to get the timing right when launching anything new or different – don’t fall into the trap of over-delivering.

Credits: Marketing Mag with edits by ModeMaison PR

Twitter/Instagram follow: @ModeMaison PR

Facebook: ModeMaison PR

Advertisements

FUN TIMES AT CIANA’S PHOTOSHOOT IN DOUALA!

One month to go before 2015 chimes in and behind the scenes Cameroon’s afro rapper Miss Ozeile Nchiengo CIANA is already thinking 2015 promo with a photoshoot session that was both colour as well as print inspired. A few behind the scenes shots as we had fun while shooting both indoors and on the street of Douala.

All makeup and styling by ModeMaison PR.

10612933_1564061963808802_1800471824634757618_n

8971_1564062103808788_244848725557367653_n

10801537_1564154930466172_2598539659164732246_n

IMG_9084 (2)

IMG_9235 (2)

IMG_9231 (2)

IMG_9239 (2)

IMG_9236 (2)

IMG_9087 (2)

See you in 2015!! Check out CIANA‘s current release below and for photo shoot styling enquiries call us on 00 237 6 70 61 56 87 or email mmprcamer@gmail.com. Much love to all involved muaaahhhh xoxo

Backstage Pics: Arobiz Corp | ModeMaison PR

Twitter/Instagram: @bestciana

Facebook: Miss Ciana

MTN I-FEST EDITION 2014 WITH STANLEY ENOW & OTHERS

1510368_848571445176666_3568331893319907654_n

On the 6th of December 2014 at Place du Gouvernement in Douala, stars such as Tiwa Savage and Yemi Alade will be rocking the MTN iFest podiums for the second edition in Douala and on this very stage will be our very own notorious starboy Stanley Enow. On a Stanley Enow stage as an audience member what you will definitely get is high energy, intensity and a sweat induced performance that is nothing short of electrifying. So get ready and count down the days because a great show is definitely in store for you 😉

Here are a few extracts from his show last year…enjoy courtesy of Lalas Vargas.

Twitter/Instagram: @stanleyenow

Facebook: Stanley Enow Official

Wiki: Stanley Enow

MMPR FOCUS: TIPS FOR MANAGING SOCIAL MEDIA AT SCALE BY TAMARA LITTLETON

Managing social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they’re needed to deal with better-than-expected response.

social-media

How can brands ensure they will be able to manage a global social media campaign successfully? Here are Tamara’s team’s top nine tips for getting it right…

Get the structure right. The time you spend getting this right at the start is time well spent. Strategy, planning, key messages and concepts for the campaign should originate from a central team. But it should be run by a local team, who will feed data from the campaign back to the centre, so the approach can be tweaked and adapted.

Put the right team in place. Your local teams should not only be great social media managers, they need to have a good grip on local culture, language, legislation, as well as really understanding when an issue should be escalated back to the central team.

Localise content. While the central team will give direction on strategy, messages, processes, procedures and brand guidelines, local teams should have the authority and freedom to adapt content to make it relevant for the local market.

Optimise content. Analyse the data that’s coming in from local team members to look for common themes that can be incorporated to the central plan, or rolled out to other regions. For example, maybe several regions have seen more engagement with video content than images, or seen common feedback on a product. There may be some content you can standardise across all regions, making the campaign more efficient.

Use the right tools. Good performance management and social listening tools are essential when running large-scale social media campaigns. Performance management tools will help your local teams collaborate and share best practice. Social listening tools help to monitor brand perception, and allow you to differentiate between direct feedback (I hate you @brand) and indirect venting (I hate @brand) – although you’ll still need a human eye to spot nuances of language such as sarcasm, and to make recommendations based on the data.

Have a clear quality control process. Check the quality of your campaigns daily, with spot checks, and set quality processes. Look for things like content and data quality, and compliance with brand guidelines on themes and tone of voice. Newer team members will need more regular checks on their work. Make sure you set aside enough time to ensure the quality of the campaign is consistent across all regions. You always need more time than you think for this.

Know when to escalate an issue. The central team should put clear escalation processes in place, tailored to the needs of the audience. A page aimed at teens and tweens will need more content escalating than a site aimed at adults. Local teams should know who they can call when there’s a problem at 3am, which is why we advise that there’s always a local culture and language expert on standby for emergencies.

Think in languages, not countries. It’s simple to think: “I’m in 10 countries, I need 10 languages.” But language doesn’t work like that. If you’re in Belgium, you might need French, German and Flemish. Are you happy to use US English in the UK? Do you need Welsh in Wales? Decide which languages you need for the campaign. Be conservative at first – you can always add languages.

Focus on cultural fluency as well as language fluency. Use native language speakers, and also people who are culturally fluent in the country you’re targeting. Culture changes all the time. If you’re Brazillian, but moved to the UK as a young child, your cultural references are probably more grounded in British culture than in Brazilian. You need teams of people who are immersed in the local culture, understand current cultural references and the nuances of evolving language.

Get these things right, and you won’t just have a great social media campaign. You’ll have a great social media campaign that can scale to reach a global marketplace.

Tamara Littleton is founder and chief executive of Emoderation, and co-founder and chief executive of Polpeo

With thanks to Wallblog.co.uk | Google Images

Twitter/Instagram follow: @ModeMaisonPR

Facebook: ModeMaison PR

CIANA: “THE CAMEROON MUSIC SCENE IS MAN KNOW MAN”

BEAUTY

While taking a break to work on follow up materials, raving rapper CIANA gave an interview to Kurbain.Com on of the influencing sites in Cameroon entertainment. Her interview involved discussing a bit more about her music path, her Ozeile Nchiengo track as well as her future plans.

For those who speak French, follow the interview by clicking on the link below…

http://www.kurbain.com/ciana-la-concurence-fait-grandir-jusquici-je-fais-pas-du-rap-que-pour-du-fun/

Twitter/Instagram: @bestciana

Facebook/Youtube: Miss Ciana