MMPR FOCUS: HOW TO DEAL WITH A BRAND IDENTITY CRISIS.

The most successful brands have strong and distinctive identities that can be described in one or two words, and they are rarely fazed by the competition. But if that’s not the case with your brand, you might well be facing a “brand identity crisis”. So how can you recognise and deal with this before it’s […]

FUN TIMES AT CIANA’S PHOTOSHOOT IN DOUALA!

One month to go before 2015 chimes in and behind the scenes Cameroon’s afro rapper Miss Ozeile Nchiengo CIANA is already thinking 2015 promo with a photoshoot session that was both colour as well as print inspired. A few behind the scenes shots as we had fun while shooting both indoors and on the street of […]

MTN I-FEST EDITION 2014 WITH STANLEY ENOW & OTHERS

On the 6th of December 2014 at Place du Gouvernement in Douala, stars such as Tiwa Savage and Yemi Alade will be rocking the MTN iFest podiums for the second edition in Douala and on this very stage will be our very own notorious starboy Stanley Enow. On a Stanley Enow stage as an audience […]

MMPR FOCUS: TIPS FOR MANAGING SOCIAL MEDIA AT SCALE BY TAMARA LITTLETON

Managing social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they’re needed to deal […]

CIANA: “THE CAMEROON MUSIC SCENE IS MAN KNOW MAN”

While taking a break to work on follow up materials, raving rapper CIANA gave an interview to Kurbain.Com on of the influencing sites in Cameroon entertainment. Her interview involved discussing a bit more about her music path, her Ozeile Nchiengo track as well as her future plans. For those who speak French, follow the interview […]