MMPR FOCUS: HOW TO DEAL WITH A BRAND IDENTITY CRISIS.

The most successful brands have strong and distinctive identities that can be described in one or two words, and they are rarely fazed by the competition.

BRAND

But if that’s not the case with your brand, you might well be facing a “brand identity crisis”. So how can you recognise and deal with this before it’s too late? It’s time to give your brand a little therapy and follow these simple tips courtesy of Marketing Mag.

The warning signs. People are confused about what your brand stands for and who you are. You can’t see how your brand is different from the competition – or, worse still, you feel your only option is to copy it. When a brand isn’t sure for whom or what it stands, it’s likely its customers won’t either.

Be consistent. Avoiding a brand identity crisis is all about being consistent across every touchpoint, so consumers know what to expect and where. Ensure your brand has one “personality” across all the channels used. Ask yourself: what one word describes your brand, and how do your customers describe it?

Consider the impact of each change. Look at what matters most to the brand and its customers, so you can decide what needs to happen first, then second and so on. You’ll avoid complicating matters unnecessarily, and your (hopefully loyal) consumers will know what to expect.

On your marks. Your consumers want to know that you are ready when they are, so you will need to get the timing right when launching anything new or different – don’t fall into the trap of over-delivering.

Credits: Marketing Mag with edits by ModeMaison PR

Twitter/Instagram follow: @ModeMaison PR

Facebook: ModeMaison PR

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s