TAKE A PEEK AT THE BRANDS WHO NEWS JACKED DRESSGATE…AND READ OUR 5IVE TIPS!

Yesterday the online world was awashed with divided opinions and the image of that dress…yes that blue and black dress which bizarrely but biologically others could see as white and gold. The DressGate was an episode which saw celebrities and normal people alike come together in something as trivial as the colour of a dress.

What struck us during this episode was how some major and minor brands used this opportunity to market their brands through a concept which we had discussed before here called News Jacking.

News Jacking, is a news ‘crashing’ strategy which is simply the art of reaching people by creating content that injects your own ideas into a breaking news story. The process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. Your job if you are going to news jack is to inject your story/brand as it is breaking, as it is rising. Your information has to be out exactly when people are talking about the breaking news story to be associated with it.

So which brands news jacked last night’s DressGate episode? Well, veteran news jackers Nissan and Oreo certainly did not miss this opportunity!! Was Don Jazzy‘s Mavin Records the only African music brand to news jack? See below.

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Tips for News Jacking?

  • Stay tuned: You have to know what’s going on in the world if you want to newsjack. It’s crucial to plug in.
  • Be very discerning: A military coup, the death of a celebrity, a natural disaster — these are NOT events of which you should take advantage. Newsjacking requires enhanced sensitivity.
  • Act fast: To get the most traction, hop on news as soon as you can. You aren’t the only content marketer out there looking to find a news angle.
  • Make a natural connection: You wouldn’t typically cover a topic outside of your audience’s interest. Why would you force a news story to fit your brand?
  • Include keywords: One of the primary goals of newsjacking is ramping up visibility for your content. Make sure to include relevant keywords to improve search rankings.

Read our previous post on news jacking here

Credit: Content Marketing Institute

Twitter: @ModeMaisonPR

Facebook: ModeMaison PR

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MMPR BIZ FOCUS: HOW TO DRIVE CUSTOMER LOYALTY

Yesterday on our Twitter page, we had a few minutes’ discussions were we presented our followers with a few tips on how to encourage customers to return to their business. Keeping customers makes great business sense but it is not always easy to get customers to return to your business repeatedly and consistently. The old business adage that 20% of your customers account for 80% of your sales does ring true. So what to do when you have thrown in your line and made your catch? We give you our 5ive tips below…

1. Give them a reason to come back. The most fundamental part of encouraging return sales is making sure that your service or product is up to scratch in the first place. This extends to the experience they have when buying from your business – customer service should be flawless. Make sure staff are attentive, friendly and helpful at all times, and that they know the products and services well so they can explain them to customers (spend a day or two training them if necessary). Online, get friends to test your website to make sure it’s really easy to use, and resolve technical hitches ASAP. If customers order by phone, don’t keep them waiting, and make everything as easy as possible.

2. Build a relationship with them. Making a customer feel that you are paying them special, personal attention goes a long way to building a relationship with them. Say hello with a smile and have a chat if you meet them face-to-face, and try to remember their name. Online, send an email of thanks when they place an order – use their name rather than ‘Dear Sir/Madam’. Asking a customer for feedback tactfully can make them feel valued, but you need to be careful how you do it – a note of thanks with a one line ‘Is there anything we could have done to make your experience more enjoyable?’ is enough, as you don’t want to annoy them.

3. Incentivise them. Loyalty cards and deals that offer discounts and special offers for return custom are a great way to encourage customers back to your business. Below is what Douala based winery and restaurant Lynk did.

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4. Out do the competition. Keeping ahead of the competition is also a key step. (Although bear in mind good customer service can often be important to the consumer than price differences. Hence why people are willing to pay far more for luxury brands, which essentially the same product as non-luxury brands, but really pay attention to their customers.) How you stay ahead will depend on your market, but keep your USPs and target customers in mind, always, and try to always maintain an edge.

5. Handling complaints and negative feedback. This is a crucial part of encouraging return custom, as bad customer service can be a huge black mark against any business. Customers far more often tell friends about bad experiences with businesses than good ones. If a customer complains, the first thing they should hear is: “How can we make it better?” If it’s a serious complaint, a full refund and possibly also a free product should be offered. Customers hate being passed from person to person. You either need to train staff to deal with complaints or have a system in place that directs them directly to the most senior person available in the business. Dealing with a complaint in a very positive way, quickly and efficiently, can sufficiently please a customer that they leave happier than when they came in. And it’s the kind of service people tell their friends about – which means a nice bit of word-of-mouth marketing for you.

Hope these 5 tips help you to grow your customer base and keep them returning!

Credit: Smarta | Curated: ModeMaison PR | Image: Lynk

Twitter/Instagram: @ModeMaisonPR

Facebook: ModeMaisonPR

A YOUTH INSIDE VALENTINE’S DAY TV EPISODE WITH RAPPER CIANA…

Yesterday on popular Equinoxe TV youth show ‘Youth Inside‘, rapper CIANA was one of the invited guest on a live show dedicated to Saint Valentine’s Day. They talked love, future projects and then there was a few picture taking with the team. Relive the moment below!

CIANA is dressed by Douala based EB Kreations and styled by us.

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Hope you all had a great Valentine’s Day but remember to love the rest of the year!! Kissou xoxo

Twitter/Instagram: @bestciana

Facebook: Miss Ciana

IT’S MY BIRTHDAY BUT I WONT BE POPPING BOTTLES…

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It was Cameroon’s leading urban artist’s birthday yesterday February 8th and the online community of bloggers, fans, media sites came together through Facebook posts and tweets to honour starboy Stanley Enow. True to his own words through a tweet earlier on in the day, the international celebrity tweeted that he wouldn’t be popping bottles but rather he would spend time giving back to the community through his charitable initiative the Stanley Enow Foundation.

At the Little Heights Foundation which caters for disavantaged children in Cameroon’s capital town Yaoundé, Stanley Enow can be seen showing love to children whom in Cameroon are mostly sidelined as not “normal”. The starboy is paving his way in the industry on his terms putting young children and God first especially. Some images below…

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Twitter/Instagram: @StanleyEnow

Facebook: Stanley Enow Official

THE KING KONG STANLEY ENOW IN SOUTH AFRICA AND ON NIGERIA’S NDANI TV

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Stanley Enow has certainly not been sitting idly twiddling his thumb for if you know him personally you surely know he is all go go go with work. If it isn’t studio time, it’s an interview, a tv or radio appearance, a video shoot, a tour of the streets to meet his “jongleurs” or his charity works.

Last week saw him reunite with the Njama Njama Cow Remix young Ghananian director David Nicolsey in South Africa where 2 video shoots for 2 separate songs were planned. With a freshness that seems to follow him wherever he goes, in his red and white ensemble and freshly cut hair and an old antique Rolls Royce for company – we get a small glimpse into the King Kong video shoot.

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We also get a glimpse into Stanley Enow‘s current life in the public eye as well as a flashback to where it all began with his hit single Hein Père which according to him was a blessed moment in his life.  This was all perfectly captured by Nigeria’s leading online lifestyle portal Ndani TV. Watch his Spotlight below…

Twitter/Instagram: @StanleyEnow

Facebook: Stanley Enow Official