MMPR BEAUTY FOCUS: FIVE NEW MASCARAS YOU NEED TO KNOW ABOUT

There’s an art to finding the perfect wand in the beauty world; mascaras can work like magic when used on the correct eyelash.

But finding that perfect brush and liquid combination for your lashes can be a real challenge.

Thankfully, the last couple of months have seen some truly innovative new mascara launches that have got beauty editors and bloggers raving.

From the brush that’s looking to make eyelash curlers redundant to one guaranteed to give an end of day pick me up, here are the mascaras that could end your search for the perfect wand. Plus, we’ve found two treatments that will make a long-lasting impact on the volume of your lashes.

Here they are…

THE TUBE PACKED WITH TINY FALSE LASHES

What Max Factor’s Masterpiece Glamour Extension

In summary The mascara is packed with tiny fibres which disperse onto your lashes to make them thicker and longer.

Why it’s making headlines  Remember those double ended mascaras with one white tip and the other black? The idea was to extend and bring fullness to the lashes, but it would end up looking clumpy and messy. Now Max Factor has solved the problem and packed it into one liquid formula that will volumise lashes. Stylist’s Beauty Editor Samantha Flowers calls it “false lashes in a tube”.

Price £10.99

THE BRUSH TO MAKE EYELASH CURLERS REDUNDANT

What Benefit’s Roller Lash Mascara

In summary The curved brush grabs, separates, lifts and curls lashes while the liquid shrinks as it dries so that it pulls your lashes up and holds them in place.

Why it’s making headlines  Following the cult status of Benefit’s best ever selling product They’re Real Mascara, the brand has finally launched a new mascara. While They’re Real was all about boosting length and volume, this time the focus is on the curvature of lashes. Like other beauty writers, we found it gave our lashes a complete lift without the aid of an eyelash curler.

Price £19.50

THE LITTLE BACK DRESS FOR LASHES