A rare occasion always presents itself with a massive opportunity especially for brands ‘who know’ to gain more visibility and create great interaction with the majority of their client base.
This was so today when the rare phenomenon of the solar eclipse – when the sun and the moon meet over the Earth to create total darkness – was witnessed across Europe. There was live coverage by the BBC and many took to social media to post their photos and comments.
Online community managers too were alert and ready for the rare occasion with the hashtags #Eclipse2015 and #SolarEclipse. Here below are how some brands responded…we have our absolute favourite, can you guys guess?! Today’s occasion was so inline with what they sell! Scroll…
And here is our favourite…they really sold it well!!
And this is how we joined in the celebration with images from our live watch on the BBC…
And how did you celebrate yours? Happy International Happiness Day all!!
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