MMPR FOCUS: AFRICA DAY 2015 CELEBRATIONS ON TWITTER…

The hashtag #AfricaDay is one of the top trending hashtags on Twitter today May 25th with over 47,000 tweets on the trend as we write.
Accompanied with these tweets were some very beautiful images which we thought to share. Here is the Africa Day celebration in pictures…

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ciana Africa Day

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Happy Africa Day to you all celebrating, remember we are ONE!!

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MMPR FOCUS: HOW TO CREATE AN INSTAGRAM STRATEGY FOR YOUR BUSINESS…

From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram strategy tips to help your business reach more potential clients.

Here are the main reasons you should create an Instagram strategy:

  • Build brand awareness. Letting people into your private world or seeing behind the scenes at your hot startup builds trust.
  • Stop selling. Social media isn’t about selling it’s about building a network and yes, you will share your products but it’s not a hard sell with every post.
  • Create a fan base by creating a consistent presence.
  • Join mobile nation! Everyone and their grandma has a smartphone – join the millions of people on Instagram and connect with a new social community.

Create a campaign to engage your fans

One agency boosted its income by 60% by creating an Instagram campaign. “The effort, dubbed #InstaRunway garnered 8,000 photos and 5 million Instagram likes, making it easy to see why MTV, USA Today and LAN Airlines also entrust Movement with their social media projects. “We have developed processes and software specific to social media,” said co-founder Jason Mitchell. “[And] we believe very strongly that our creative sets us apart.”

When you create a campaign, you’re inviting people to join your hashtag and share an experience on Instagram with others. The #InstaRunway hashtag currently has over 9,280 Instagram posts.

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Grow your community

Using the hashtag that you’ve created follow the Instagrammers who post great content. Commenting and liking the posts of your community shows people that you care and are interested in being a valuable part of the Instagram community as a whole.

Create a hashtag strategy

Buildout groups of hashtags for different types of posts that you’ll post on Instagram. Being organized will help you use hashtags consistently and bring more people to your posts on Instagram.

Crazy but true, eleven is the sweet spot for getting the most interaction per post on Instagram. There’s two ways to post hashtags: one in the original post or in the comments. Experiment and see what works best for your business.

MaximiSe your time with Iconosquare

If you’re like me and don’t like to manage all your business from your smartphone or if you just want additional information, Inconosquare is a great way to maximise your time and activities on Instagram. Schedule time and focus on these tasks:

  1. Follow your new followers
  2. Like and comment on a few of their posts
  3. Unfollow people who’ve unfollowed you
  4. Respond to comments with emoji

Iconosquare – Manage your Instagram account

Host a contest

Running a contest can grow your following on Instagram. You can create a contest in Iconosquare with the official rules and steps to follow to participate in the contest. A content is a fun way to build your following as people enter your contest and post on their own profile.

A few examples of Instagram contests:

Instagrammers love special offers!

41% follow or would follow a brand to benefit from special offers. Share special offers to your Instagram page to give people a reason to follow you.

Provide value with your posts

The top 3 reasons why users follow brands on Instagram:

  • 62% because they love the brand,
  • 54% to discover new things
  • 48% because they find content interesting or funny

Brand your content

Make sure you add your logo and use your brand colors on each Instagram post. It can be a small and tasteful but you want people to recognize that this is your post.

Post at the best times

Using the Takeoff app, you can find the best times to post based on your followers and past activity. The Takeoff app is free and available for iOS and Android. It’s not currently set up to post automatically but you can enter your posts and Takeoff will remind you when to post. You’ll receive a notification at the scheduled time to post the photo on your Instagram.

They cannot auto-post since Instagram does not allow posting from third party apps – but they’ll add this feature when Instagram approves it.

Takeoff also suggests hashtags based on your caption text.

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We hope these strategies give you some ideas for your business on Instagram. Create a solid plan for your Instagram account and be consistent with your posting using hashtags. Done correctly Instagram can provide great engagement and interaction with your brand. What are you waiting for? Get working on those Instagram posts!

Credit: Peg Fitzpatrick | GroupHigh

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MMPR FOCUS : HUIT METIERS POUR LES PASSIONNÉS DE MODE.

Ah, la mode…Un univers glamour et captivant qui passionne beaucoup de personnes, souvent appelées les ‘fashionistas’. voulez-vous une carrière dans la mode? Pas besoin de devenir MANNEQUIN, Voici 8 jobs dans des domaines très différents mais qui touchent tous à l’univers fascinant de la mode! BONNE LECTURE!

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1. Vendeur

Une bonne façon de faire ses débuts dans la mode est de travailler en tant que vendeur dans un magasin de vêtements. Pour bifurquer ensuite vers d’autres métiers ou même pour bâtir sa carrière dans ce domaine, en évoluant vers des postes de manager par exemple. Les vendeurs voient passer les collections, ils sont en contact direct avec les clients.

2. Visual merchandiser

Vous avez du goût et vous êtes passionnés par la manière dont la présentation d’un produit peut donner envie de l’acheter? Envisagez une carrière de visual merchandiser. Il s’agit d’arranger les vitrines, gérer l’exposition commerciale des produits et coordonner les campagnes avec la communication et les commerciaux. Une expérience en tant que vendeur aidera.

3. Styliste

Les ‘fashion stylists’ sont responsables d’un éventail de choses, allant de la localisation de l’endroit d’un shooting au choix des habits des mannequins des pages mode d’un magazine en passant pas des conseils look pour une star sur le tapis rouge. Souvent, on commence ce métier en tant qu’assistant avant de devenir indépendant.

4. Personal shopper

Acheter des vêtements pour le compte de votre client: il faut pour cela maîtriser totalement les dernières tendances modes ainsi que le style personnel de votre client, pour acheter les vêtement qui lui iront le mieux. Il est important d’établir une relation de confiance entre vous pour travailler sur le long terme avec ce client.

5. Chroniqueur, bloggeur, journaliste mode

Vous aimez la mode et l’écriture? Combinez vos passions en devenant journaliste mode dans un magazine ou sur Internet. Vous pouvez alors interviewer les designers, commenter les dernières tendances, assister aux défilés…Faire sa place dans le milieu n’est pas toujours facile, donc lancez-vous en tant que freelance ou créez votre blog!

6. Spécialiste relations publiques dans la mode

Une toute autre façon de satisfaire votre fièvre de la mode: vous pouvez aussi travailler dans le département marketing ou communication d’une marque de mode, ou dans une agence de relations publiques spécialisée dans la mode.

7. Photographe de mode

Photo-shoot des magazines, campagne de pub, réalisation de catalogue ou des ‘books’ des mannequins… Un photographe a le pouvoir de définir une marque.

8. Architecte d’intérieur

Les décorateurs d’intérieur conçoivent et meublent les espaces d’habitations ou de travail. Ils ont finalement les mêmes compétences que les personnes qui travaillent dans la mode: du goût, l’esprit créatif, savoir mixer les couleurs, les formes et les styles et respecter la vision du client.

Nous espérons que cet article vous aidera…

Credit: Reference.Be | Sunnygu | Hayden Williams

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THE ROYAL PRINCESS IS BORN AND BRANDS RESPOND TO THE NEWS ONLINE…

If you have been out of planet Earth for a few days or hours then you wouldn’t know that Catherine [Kate] and William known officially as the Duke & Duchess of Cambridge have welcomed into their family a new gift in the form of a little princess born this morning at the usual St Mary’s Hospital in Paddington, West London.

Social media as expected has gone awash with messages from fashion magazines, news outlets – nationally and internationally as well as individual users and brands. As we write, the hashtag #RoyalBaby is the number 1 trending hashtag on Twitter with 660,000 tweets already posted.

Our focus on this post is to bring to you the brands who have used this one off opportunity to associate with the news thus joining the trend and getting visibility for their brand. Here are a few we picked…

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And here are the first pics of the Princess as her parents leave the hospital…but one question remains, what will she be called? Let’s stay tuned!

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UPDATE: The baby has finally been named as Princess Charlotte Elizabeth Diana of Cambridge.

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MMPR FOCUS: UNDERSTANDING THE BENEFITS OF USING OUTDOOR BANNERS IN YOUR MARKETING

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing. These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.

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If you are considering whether or not outdoor banners would be a worthwhile addition to your marketing, it is important to understand the benefits they could offer your business.

Guaranteed traffic

One of the main benefits of outdoor banners is that they are guaranteed to be seen by the public. While you can always turn past an advert in a newspaper or magazine, change the channel to avoid TV advertising, or click off a webpage to avoid online advertising, there is no way to avoid outdoor banner advertising. Depending on the location of your advert, you could have hundreds, if not thousands of people walking or driving past it every single day, meaning a potentially huge number of people will see your message.

Eye-catching

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Due to their large size, outdoor banners are naturally eye-catching, grabbing the attention of anyone who walks or drives past them. While it is up to you to make sure that your banner contains visually appealing content, if you plan this well, you can make sure that nobody will be able to resist looking at your it!

Strategic placement

Another benefit of using outdoor banners as part of your marketing strategy is that you have access to a wide variety of different locations to install them. Naturally, you will want to install your banner where you feel it will have the most impact, which will in part depend on what goal you want it to achieve. It could be that you want to place it on a main road near to your premises, where you can guarantee continuously high footfall, as this will make sure your business is at the top of people’s minds when they eventually pass your building. You want to place it wherever it will achieve the greatest visibility for your brand and message.

Integrated marketing

As we briefly mentioned at the beginning of this post, if a business wants to achieve true success, it is recommended that they take an integrated approach to marketing, rather than focussing all their efforts on one single method. The size of outdoor banners mean you have a lot of space to use, meaning that as well as your main message, you can also include links to your website or social media profiles, as well as phone numbers, email addresses and anything else you want. When properly planned, an outdoor banner can achieve multiple different marketing goals.

Credit: Will Corry | MarketingBlog (with modification) | Google

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