Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.
Long gone are the days when a business would limit themselves to using only one or two different forms of marketing. These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.
If you are considering whether or not outdoor banners would be a worthwhile addition to your marketing, it is important to understand the benefits they could offer your business.
One of the main benefits of outdoor banners is that they are guaranteed to be seen by the public. While you can always turn past an advert in a newspaper or magazine, change the channel to avoid TV advertising, or click off a webpage to avoid online advertising, there is no way to avoid outdoor banner advertising. Depending on the location of your advert, you could have hundreds, if not thousands of people walking or driving past it every single day, meaning a potentially huge number of people will see your message.
Due to their large size, outdoor banners are naturally eye-catching, grabbing the attention of anyone who walks or drives past them. While it is up to you to make sure that your banner contains visually appealing content, if you plan this well, you can make sure that nobody will be able to resist looking at your it!
Another benefit of using outdoor banners as part of your marketing strategy is that you have access to a wide variety of different locations to install them. Naturally, you will want to install your banner where you feel it will have the most impact, which will in part depend on what goal you want it to achieve. It could be that you want to place it on a main road near to your premises, where you can guarantee continuously high footfall, as this will make sure your business is at the top of people’s minds when they eventually pass your building. You want to place it wherever it will achieve the greatest visibility for your brand and message.
As we briefly mentioned at the beginning of this post, if a business wants to achieve true success, it is recommended that they take an integrated approach to marketing, rather than focussing all their efforts on one single method. The size of outdoor banners mean you have a lot of space to use, meaning that as well as your main message, you can also include links to your website or social media profiles, as well as phone numbers, email addresses and anything else you want. When properly planned, an outdoor banner can achieve multiple different marketing goals.
Credit: Will Corry | MarketingBlog (with modification) | Google