If you have been out of planet Earth for a few days or hours then you wouldn’t know that Catherine [Kate] and William known officially as the Duke & Duchess of Cambridge have welcomed into their family a new gift in the form of a little princess born this morning at the usual St Mary’s Hospital in Paddington, West London.

Social media as expected has gone awash with messages from fashion magazines, news outlets – nationally and internationally as well as individual users and brands. As we write, the hashtag #RoyalBaby is the number 1 trending hashtag on Twitter with 660,000 tweets already posted.

Our focus on this post is to bring to you the brands who have used this one off opportunity to associate with the news thus joining the trend and getting visibility for their brand. Here are a few we picked…

And here are the first pics of the Princess as her parents leave the hospital…but one question remains, what will she be called? Let’s stay tuned!

UPDATE: The baby has finally been named as Princess Charlotte Elizabeth Diana of Cambridge.

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