MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART ONE – CREATING A STRATEGY

No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 1. Write your positioning statement. This sums up in a few sentences what makes your business different from the competition. 2. […]

MMPR FOCUS: PRÉSENCE SOCIAL MEDIA: QUEL EST VOTRE PROFIL?

Les gens parlent-ils de votre entreprise, sujets, produits ou services sur les médias sociaux, ou sont-ils indifférents? Votre marque est-elle « likeable » ou au moins suscite-t-elle l’intérêt ? Quelle est votre perception de votre présence sociale ? Petit jeu de l’été: identifiez votre profil en 1 minute de vidéo, et découvrez le principal objectif à avoir à l’esprit avant […]

MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle. As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for […]