Last year November, we made a bold step and took our passion for fashion one step further by venturing onto the retail side of the fashion business in Cameroon. Our beautiful white spaced mixed boutique concept WardRobe was born.

WardRobe is an affordable store which caters for both men and women providing our customers with unique one off items curated by us for the enhancement and beautification of their image giving them that umph in their individual style.

Our products range from UK high street clothes to made in Cameroon brands to luxury with beauty products also available. Today we are kickstarting our celebration of one year of WardRobe with the launch of our online Vault Magazine!

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Vault; is a quarterly bilingual fashion and beauty packed mini magazine bringing to your attention what’s hot, who’s hot and which places and brands our team love in Cameroon, Africa and the rest of the world.

In this premiere issue, discover the design brands currently sold at WardRobe, find out who are looking stylish and gorgeous from Cameroon, which Nigerian designer’s style we are crushing on as well as be in the know with haircare and beauty tips. Also get ready to fly away and escape it all on our “African Escapes” series and bon plan! Oh don’t forget our VIP cover girl, for she is a beauty!

To contribute to the magazine or to feature your brand or products, please contact us at:

To visit WardRobe: Sonel Bonamoussadi, opposite the Mayor’s office.

Tel: 670 615687

Feel free to use the hashtag #IamVaulting when you are reading! Enjoy the read!




PR’s 110th anniversary is coming up.

Ivy Lee, arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906. Despite more than a century of activity, PR professionals are often asked to define what we mean by PR.

We may explain that PR is about building relationships, reputation management, promoting value and thought leadership by engaging with different groups of people. To outsiders, such explanations don’t mean much, and don’t challenge their preconceived, false notions of PR.

You can further explain by vanquishing misconceptions. Here are the top 10 things PR is not:

1. PR is not spin, lies or misrepresentation.

Spin is bullsh**. The fancy definition is it’s the deliberate distortion of truth: the propagation of lies or a truth so diluted and vague that it’s no longer recognisable.

Spin is to PR what stupid is to Albert Einstein. It’s the Bubonic Plague of communications. PR is about building relationships and credible reputation management.

2. PR is not marketing or advertising.

Marketing and advertising promote a service, product or brand for the purpose of selling it. PR is about building serious credibility and trust by sharing information, knowledge and insight in order to raise awareness about an organisation or a subject.

Marketing and advertising are Las Vegas showbiz. PR is a TED presentation.

3. PR is not a one-time activity.

Reputation management must have longevity to matter. If PR is limited to a specific period of time or a handful of activities, then the reputation won’t be managed or protected.

Building relationships and a reputation takes time and concerted effort. Successful PR pros invest in long-term relationships, based on shared and real values, to achieve a long-lasting positive reputation.

4. PR is not about superficial promotion.

PR is about delivering credible messages. This relationship is based on honest, meaningful content. Only then do PR pros and agencies merit your trust, interest and engagement that help create a good reputation.

5. PR is not about “targets.”

Hunters “target” animals as objects for possession. Anyone who objectifies consumers in that way is surely not to be trusted.

PR relationships are based on respectful engagement. It’s a conversation in which all parties must benefit.

6. PR is not about a “penetration” of markets and audiences.

Though “penetration” is still a common expression among marketers and other communicators, the word is proof of a disdainful, disrespectful and outdated approach.

PR pros respect people with whom they communicate in order to gain a shared understanding. It’s not about having power over someone; it’s about giving power to someone.

7. PR is not about “audiences.”

“Audiences” imply people who are waiting to hear and see something, but the relationship is essentially a passive one. Though they can clap and cheer or boo and hiss, there’s typically no engagement or dialogue.

PR is a conversation, not a monologue. It’s how individuals and communities of shared interests communicate for mutual benefits.

8. PR is not about attacking and scapegoating.

Spin doctors—along with shady agencies and organisations—try to get ahead by lying about their own content and/or undermining those they regard as the enemy (the competition). No good ever comes of it; sooner or later they get caught.

Successful PR pros focus on sharing credible insights, knowledge and understanding. They take responsibility and accountability for actions and words.

9. PR is not just meaningless words.

In most societies, one’s word is recognised as one’s bond.

In law, we even have the term “verbal contract” that can often be legally binding. It’s important to acknowledge that “just words” is not in itself a superficial activity; words matter.

Words matter, as do actions. Together, done responsibly and well, they embody all of us at our best. To fail in one or the other is to fail in both.

10. PR is not dead.

Every so often there are naïve naysayers and doom merchants who declare that PR is dead. They often sell something else that is supposedly new, different and better—but it’s always PR by another name.

PR will last as long as building relationships and reputation matters, because that’s what it’s all about. It’s here to stay, whether it’s called PR or not.

What would you add to the list, dear readers?

Credit: Robert White | PR Daily | Google Image


It is a celebration for us today and what a way to end the week and welcome the weekend! A year ago today we were honoured and delighted to be part of a selected group of individuals asked by Google’s ‘Afro Googler Network’ (AGN) to be part of their Black History Month celebrations in Dublin, Ireland talking about the great continent – Africa!

It was a rather thrilling experience to have received an email from a Google contact mid September last year informing us about their celebratory plans and subsequently inviting us to be a part of it, to contribute and share to their Google employees our knowledge of the African fashion market.

Excitement kicked in as we planned and prepped and exchanged with the contact during the following days and even as we boarded our flight from London to Dublin on the day of the talk.

At the Google European HQ, we were given a quick tour of their high tech but rather cosy and inviting workspace, we were introduced to some fantastic members of the AGN and also to the other amazing panelists over lunch and then our talk dubbed “Let’s Talk Africa” which focused on the business landscape, policy and government, technology and cultural developments in Africa kicked off and it went wonderfully. The theatre space was near full and we also had employees taking part from their desks through a live connection…they are Google afterall and technology is their game!!

Thank you so much for your time and effort on Thursday. We were absolutely delighted with the talk and surprised by how many people had questions that we couldn’t even get to. Our network has seen a massive increase in members since and the general feedback has been very positive. Thank you so much for getting involved with us on such short notice, it really is massively appreciated.” was the feedback we received from one of the leaders of the Afro Googler Network! How chuffed and rewarding!!

Here was our day in pictures…






















It was such a great enriching experience, one which will never be replaced! Thank you Afro Googler Network! Thank you Google Ireland!


here are 12 items to improve productivity for anyone who works at home…

Essentials for a Home Office #theeverygirl

For many people, their dream job includes working from home. The benefits are amazing and include setting your own hours, not having to commute, and avoiding gossipy co-workers. But whether you are an entrepreneur, work remotely for a larger company, or are still in school, the flexibility of working out of the house leaves room for slipping into a laissez faire work routine. Throw in a few loads of laundry? Sure. Run to the grocery store? Why not? Catch up on Homeland? Yes, please!

Undoubtedly there are a handful of people who can plug away for hours on the sofa without ever changing out of their pajamas, but most of us who work from home require a sense of organisation and routine to get into the zone. A properly outfitted workspace helps to maintain focus and get the job done. Here’s a list of items we’ve found help improve productivity at the home office.

Designated Work Space
The most important factor for having a productive home office is to have a designated spot to work. A place other than the kitchen table, the sofa, or the bed (fact: anyone who works from home can attest they’ve sent plenty of emails from the comfort of their pj’s). Even if you live in a small apartment, prioritise space for a small table or desk that will be used solely for work. It will dramatically help separate your “home” from your “office,” and will be very beneficial when you clock out at the end of the day. People who work from home often have a difficult time separating work hours from their non-work hours because it’s so easy to keep at it late into the night. But maintaining a balance and shutting down the computer and email is important for overall well being. Physically being able to step away from the desk helps promote that balance. Similarly, it’s easier to get into work state of mind when you’re at your desk/in your office, and away from the living areas of your home.

Natural Light
Countless studies have been done by scientists and pyschologists that show natural light improves productivity and mood (here are just a few articles you can read: 1, 2, 3). If possible, position your home office as close to a window as possible–preferably one that gets more light. Exposure to natural sunlight also helps our bodies get on a better sleeping schedule, further aiding in concentration.

Good Artificial Lighting
In addition to having natural light, it’s important to have soft artificial light instead of harsh fluorescent light. Use a desk lamp and/or floor lamp as well as an overhead light so that you can adjust the lighting throughout the day to how you see fit.

Computer with Wifi
This is how the world runs today. Even an artist needs to send the occasional email or order supplies to their studio. We assume a computer and Internet goes without saying, but it couldn’t not be on this list.

Business calls, conference calls, cold calling. Even if you’re an avid emailer and prefer to do business through the comfort of your inbox, you will inevitably have to pick up the phone and talk to someone. Yes, an actual human. Make sure you have a charged phone and good service at all time.

Printer (preferably with scanner and/or fax)
Whether your work involves contracts, receipts and invoices, photos, briefs, what have you, odds are you’ll need to need to print, sign, scan, copy, repeat at some point. And in order to save on space, we recommend an all-in-one device.

To Do List or Planner
Start your day off by making a to do list outlining exactly what you need to accomplish before finishing work for the day. Set a realistic time frame in which all of that should be completed. Then enjoy the undeniable joy as you check each completed item off.

Coffee Maker, Espresso Machine, Teapot, whatever you prefer
Sure not everyone relies on a jolt of caffeine to get their day going (and props to all of you if you fall into that category). But for the rest of us, it’s important to have that favourite morning beverage available and on hand. Invest in the coffee maker, espresso machine, teapot, what have you. You’ll end up saving a lot of time and money in the long run by not heading out to the nearest coffee shop every morning.

Pencil Cup & Basic Office Supplies
This seems obvious but how many times have you gotten on that important call and all of a sudden you’re scrambling to find a pen? Keep the basic office supplies organised and on-hand at all times: stapler, post-its, pens, pencils, pencil sharpener, tape, paper clips, scissors, note pad, etc. Traditional offices have them and your home office should too.

Ample Storage
Whether you realise it or not, papers will pile up. They always do. Bills, files, mail, invoices, you name it. It’s important to keep work documents and supplies neat and organised, and separate from your personal paper accumulation. Shelves, storage boxes, and magazine files are a great way to make what could potentially be a mess look great. Ikea sells a variety of office storage products at really affordable prices.

Many people now a day rely on digital calendars, and that’s wonderful–especially when your appointments can sync through to all of your devices and pop up with reminders. But it also helps to keep a paper calendar up and open in front of you. Planning is that much easier when you have your whole month staring you in the face throughout the day. We created this super-budget friendly calendar by tacking hot pink post-it notes onto the bulletin board; each day had its own note card.

Place for Inspiration
While this may not seem necessary, especially for those in less creative fields, having a source of inspiration in your work place is absolutely essential. Maybe it’s a photo of your family that you work so hard for. Maybe it’s a picture of the dream vacation you’re saving for. Or perhaps it’s a quote that you love that motivates you to work. Whatever your inspiration is, make it visible in your workspace as a constant affirmation of why you’re doing what you’re doing.

Credit: The Every Girl | Photography by: Danielle Moss | Styling & Copy: Alaina Kaczmarski