Vault; est un mini magazine trimestriel bilingue de mode et de beauté lancé en ligne pour célébrer le premier anniversaire de notre boutique mixte WardRobe basée à Bonamoussadi, Douala 5ème.

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Dans le magazine, nous vous dévoilons tout ce qui est chaud, les personnes, les marques et tendances actuelles au Cameroun, en Afrique et dans le reste du monde.


Dans ce premier numéro, vous découvrirez les marques actuellement vendues à la boutique WardRobe, vous saurez qui sont les plus élégants, les plus stylés au Cameroun, quelle créatrice nigériane nous aimons, vous aurez des conseils pour vos soins capillaires et des astuces beautés. Vous trouverez également des adresses pour vous s’envolez et échappez au stress grâce à notre bon plan « African Escapes » ! Oh, n’oubliez pas notre VIP cover girl, elle est notre princesse de temps modernes et elle est d’une beauté !



Utilisez le hashtag #IamVaulting lorsque vous êtes en mode lecture de notre magazine.

Pour contribuer à la revue ou présenter votre marque ou vos produits, contactez-nous aux adresses suivantes :

Pour visiter la boutique WardRobe : SONEL Bonamoussadi, en face de la Mairie 5ème

Tel : 670 615687

Instagram : @wardrobe237 | @modemaisonpr

Twitter : @ModeMaisonPR

Facebook :



“80% of new companies created in Cameroon disappear within two years…” ~ Lucien Ntamag Mahop

According to an article that appeared on the business platform “Investir Au Cameroun” on Monday November 16th, Lucien Ntamag Mahop the director of “Entreprises du Cameroun” [a not for profit organisation dedicated to defending the interests of small and medium sized enterprises in Cameroon] stated that 80% of new businesses created in Cameroon folded in just 2 years!

Alarmed by this high % of businesses not making it, we were inspired to share our views on the topic. We share with you our reasons why we believe most businesses fold as well as give some tips on how business owners could keep it together especially on the promotion / marketing side.

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Doing business in Cameroon is not as easy as it may seem and the majority of business owners; whether small, medium size or large would testify about how hard the terrain just is – and this may well be true too to doing business in general in other countries.

In Cameroon, venturing into a well known business area is just as tricky as introducing an unknown concept into the market. You need to be savvy, adaptable and a great communicator.

Why do businesses fail? Here are our 3 reasons:

  • Follow Friends: there are people who go into business just because their friends are doing it or a member of their family is doing it so they generally believe that they too can do it. They do not spend any time researching their business area/market to know what is lacking so they could use that as their USP, neither do they know who their target market is, what the current market trends, location trends, buying trends/spending habits are. These people also tend to use their family and friends as their market base which is not sustainable in the long run.
  • Lack of ideas / creativity: starting a business is one thing, keeping it going is another and we assure you that is one of the hardest parts of doing business in Cameroon as the Cameroon buying market is not as easy to crack! They like what they like when they like and from where they like and you have to literally become an ideas machine to keep them coming through the door.
  • Finance: starting a business without any financial back up is a big no no! The truth is you may not see any real profit from the business for up to 5 years! Yes it could take that long and therefore you must be prepared to be able to sustain the business financially while you grow it. Most new businesses fail because the owners also fail to prepare themselves financially and forecast adequately.

What to do? Here are our 3 tips:

  • Research: take time to discover the business area in which you would like to venture into so you have some understanding about what to expect or not expect. Go out and talk to business owners already operating in your business domain; we do not believe they would divulge their business secrets so speak to them on a general basis! Also talk to as many people on the streets as you can in different areas to equip yourself. Write your business plan and do not forget your SWOT analysis!
  • Target: decide well before you engage in your business domain, who your target customers would be. Take the time to build a visual portrait in your mind and in your head so you know exactly who to market to and where and how.
  • Market: here is where having a creative mind will come in handy. Use all the resources available to you to market your business as well as constantly develop ideas/concepts which will get your business infront of your target customers. If you cannot be creative, partner with a creative person or just Google!

If you want to do business in Cameroon, be prepared to put in the hardwork. You have to roll up your sleeves and get stuck in day in, day out because even when the business becomes successful, it still requires to be maintained or taken to the next level…goodluck!

Image credit: RealisticShots | WardRobe, SONEL Bonamoussadi


This year, we saw a recognisable boom in the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works.


While 2015 has been a great year for social media, 2016 is predicted to be even better and here are some predictions on social media trends for the new year.

1. More e-commerce features will be available.

The “buy” button may possibly become a distinctive feature in some social media platforms. Facebook ads already allow click-through directly to merchant websites, and it’s not surprising if other networks allow this kind of feature. We may also expect a shopping cart in one of these big social networks soon.

2. Interactions with audiovisual media will increase. 

More than 50% of users say that videos and images are more engaging as compared to simple text posts. Even on micro blogging platforms like Twitter, posts with images get more engagement despite the short captions. This only shows that people are more likely to respond to visual stimulus. Podcasting and audio content may also become a powerful new medium for advertising.

3. Advertising will become more prominent.

More and more companies are using social media ads in addition to Google ads to promote their products. It’s safe to say that in the next few years, our News feed will be dominated by ads and businesses will spend more money on them. It’s also expected that social media platforms will allow more advertising functions, including automated ads and pop-ups.

4. Safety and security will be an emphasis. 

Because of the rising social media trend, more users have become victims of phishing and other cyber crimes. Such concerns call for better security in divulging personal information online. In the coming years, social media platforms will probably have better security features which will prevent identity theft, cyber stalking, and phishing.

5. More platforms will rise…and probably fall or get eaten by the Big Three.

The big three of social media—Facebook, LinkedIn, and Twitter—are the most prominent platforms for businesses. Therefore, they have the biggest money in circulation. Smaller platforms will most likely appear, and they may either become slightly popular enough to stay in the game or get acquired by a bigger business. Many companies have been acquired by the Big Three in the past, with Instagram as one of the most notable mentions. The company was launched in 2010 and acquired by Facebook for $1 billion in 2012. WhatsApp, an instant messaging platform, was also acquired by Facebook for less than $200,000,000 in 2014. Social media has opened up new possibilities to online users. Company websites and shopping sites still have dominance when it comes to e-commerce, but social media is steadily rising up to the game. Sooner or later, we may find a completely new method of online advertising, but for now, social media is the ultimate trend and it isn’t going anywhere.

Credit: Charles Crawford | Social Media Today | Google Image