A few weeks ago while working on a client’s brand strategy, we also delved into the branding of one of Africa’s most recognised faces in the entertainment industry – Omotola Jalade Ekeinde whom her fans have nicknamed OmoSexy.

Since her Nollywood film debut in 1995, the leading actress has appeared in over 300 films, selling millions of video copies. After receiving numerous high-profile awards, launching a music career, a reality show, and amassing an enviable fan base, the press has revered the actress as “The African Magic” and Time magazine named her on their Time100 list as one of the most influential people in the world. You go girl!!

She is the first African celebrity to receive over 1 million likes on her Facebook page (it currently stands at over 2.3million) and continues to amass huge endorsement deals along the way.


We selected 10 images shared in 2015 from her Facebook page and through our collage, find out our 4 main segments of Omotola’s brand below…





Omotola’s fanbase seem very loyal and ready to consume anything brand related and as such the sexy star is also interactive with them on social media, she retweets and replies to their comments. Shortly after she retweeted one of our tweets, we had over 5,500 impressions with almost 500 people engaged in the exchange…The Power Of Brand Omotola!

We hope you enjoyed reading. Follow her page here



With a few days to go before the end of 2015 and despite the many obstacles and challenges, the year has indeed been full of major ups for the charismatic international rapper Stanley Enow. The most notable accomplishment remains the release last July of his 18 track critically acclaimed debut album ‘Soldier Like Ma Papa’ loved by fans and non fans alike, read their reaction here.

The album which is currently available digitally on iTunes, Deezer distributed by Rockstar 4000 / Sony Music and in physical sales points across Cameroon is the first Cameroonian album by a Cameroon based urban artist to have a full 360-degree campaign strategy – a 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touchpoints.

Within one week online, the hashtags #SoldierLikeMaPapa and #SLMP separately accrued over 1,000,000 impressions reaching over 175,000 online users making it the most talked about album of the year. Read more here.

The months following the album release have equally been very hectic for the King Kong. From being an invitee at the 45th Annual Legislative Conference by the Congressional Black Caucus Foundation (CBCF) in Washington DC where he met with officials at the Overseas Private Investment Corporation (OPIC) currently working on a 400 megawatt hydro-power plant to be built in Cameroon. Following the footsteps of Akon, Stanley Enow made it clear that he would like to use all of his influence to back the hydro plant and help bring electricity to his beloved Cameroon and Africa in general.

The conference culminated in the Phoenix Awards Dinner hosted in person by President Barack Obama and his wife Michelle Obama. “It was such a wonderful opportunity and experience for me to be in the presence of such an important man in history – the President of the United States and his wife. It shows that anything in this life is possible.Stanley Enow stated.

To having a music concert in Cyprus, a Best Male Artist Central Africa award in Lagos along the way at the All Africa Music Awards (AFRIMA), music video recordings in Cameroon as well as a trip to Pointe Noire, Congo to record another music video from Soldier Like Ma Papa album with Congolese rapper Biz Ice.

A media tour followed in Lagos where he was embraced by the beautiful radio host Toolz, welcomed by DJ Neptune, as well as participated on stage performances at Industry Night, Soundcity Urban Festival and Beat FM Xmas Concert with the likes of Olamide, Yemi Alade, Sound Sultan, Iyanya and UK based duo of the moment Krept and Konan…


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The love from Nigeria has been enormous and Stanley Enow remains the only urban Cameroonian artist on heavy rotation on major radio channels.

Online statistics have also been very great. From Dec 18th to 23rd, Stanley Enow’s name has reached over one million users and created an impression on over 1.6 million ending the 2015 year on a very high profile indeed!

Le père noël n’existe pas certainly, work hard!! Hello 2016 *waving*!

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Check out this impromptu car freestyle…

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