A few weeks ago while working on a client’s brand strategy, we also delved into the branding of one of Africa’s most recognised faces in the entertainment industry – Omotola Jalade Ekeinde whom her fans have nicknamed OmoSexy.
Since her Nollywood film debut in 1995, the leading actress has appeared in over 300 films, selling millions of video copies. After receiving numerous high-profile awards, launching a music career, a reality show, and amassing an enviable fan base, the press has revered the actress as “The African Magic” and Time magazine named her on their Time100 list as one of the most influential people in the world. You go girl!!
She is the first African celebrity to receive over 1 million likes on her Facebook page (it currently stands at over 2.3million) and continues to amass huge endorsement deals along the way.
We selected 10 images shared in 2015 from her Facebook page and through our collage, find out our 4 main segments of Omotola’s brand below…
Omotola’s fanbase seem very loyal and ready to consume anything brand related and as such the sexy star is also interactive with them on social media, she retweets and replies to their comments. Shortly after she retweeted one of our tweets, we had over 5,500 impressions with almost 500 people engaged in the exchange…The Power Of Brand Omotola!
We hope you enjoyed reading. Follow her page here