What really makes customers/clients/the public to be loyal to a brand or business? Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviours such as word of mouth advocacy. It is determined by several distinct psychological processes and it entails multivariate measurements.
This infographic below shows simply factors that can drive brand loyalty. A retro theme with some bright colours. Check on it!
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