MMPR FOCUS: WHAT MAKES BRAND LOYALTY?

What really makes customers/clients/the public to be loyal to a brand or business? Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviours such as word of mouth advocacy. It is determined by several distinct psychological processes and it entails multivariate measurements.

This infographic below shows simply factors that can drive brand loyalty. A retro theme with some bright colours. Check on it!

what-makes-you-loyal-to-a-brand_517efc5b19e8d_w1500

Do you agree? Drop your comments below.

Credit: Visual.ly

Twitter: @ModeMaisonPR

Instagram: @modemaisonpr

Facebook: @ModeMaison PR

Advertisements

One thought on “MMPR FOCUS: WHAT MAKES BRAND LOYALTY?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s