MMPR FOCUS: DISCOVER THESE BUSINESS STORIES ON VAULT MAG AND BEGIN YOUR PATH TO SUCCESS NOW!

VAULT magazine is a small, stylishly compact digital magazine for forward thinking millennials and Generation Xers.

With this our new issue, we’re unveiling a “Business Edit” filled with stories from different business backgrounds and perspectives to inspire all our readers.

To be opportuned to partner with renowned African tech, film entrepreneur and start up investor Jason Njoku as our cover boy was only apt “because for such a young man, his business journey is incredible and a huge inspiration for us all. His experience teaches us that no matter what, resolve never to give up, never to quit and to try try harder one more time” states Cynthia editor at Vault and PR girl at ModeMaison PR.

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With every story we share in our magazine, with every issue, we’re committed to inspire and to provide a place where our readers could escape and dream positively. May the stories in this edition inspire you, may the business tips help you flourish.” Cynthia also added.

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VAULT magazine is a quarterly bilingual fashion, beauty and lifestyle online magazine from a Cameroonian and an African perspective by Douala/London based creative PR consultancy ModeMaison PR.

For fun fashionable edutaining reads, VAULT is for you! Happy reading and do not forget to hashtag #IamVaulting on social media.

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MMPR FOCUS: NETWORK TO NET WORTH…

Hello everyone, it has been a minute since we brought you something new so here we are today to tell you about our day at a recent networking gathering of selected young Cameroonians from different fields held in London.

The soirée took place at a private room on the roof top of the famous Gherkin building at St Mary Axe on the weekend of 8th July organised by Héra; an investment risk analyst working in Central London.

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Those in attendance were from a diverse background which included investment banking, insurance management, media, PR, luxury event management, digital marketing, online peer-to-peer transportation – all with a reunifying interest which was doing business in/with Africa.

After the discussion and the exchange, the take home element for us from this gathering further deepened the importance of networking in building one’s net worth.

Here are a few:-

  • Networking with the right mix of people can further / boost one’s career or business.
  • Networking is relationship building which forms the basis of any and every partnership or working collaboration. One never knows when one will need / depend on a relationship in the future.
  • Networking offers visibility; being visible and getting noticed by the right audience can be a big benefit for one and one’s business.
  • Networking is also about friendship and building confidence in one’s self.
  • Networking can be a positive influence. The people one hangs around with and talks to do influence who one is and what one does, so it is important to be surrounding one’s self with positive, uplifting people that can help one grow.

According to Héra, together we can become stronger therefore this gathering will be a recurrent affair; “it is abnormal that talented people should find themselves each on their own corner oblivious of what the other is doing” she added.

The platform aims to become a place to share ideas, partner and work together.

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MMPR FOCUS: WOMEN IN PR GHANA SEMINAR IS ABOUT TO KICK OFF…

Women in PR Ghana Seminar is an event organised by E’April Public Relations in partnership with the Institute of Public Relations Ghana, sponsored by Voltic Ghana, L’Oréal Ghana as well as a partnership with African University College of Communications (AUCC), Webster University Ghana Campus, Business and Financial Times, Daily PR Africa, Shotbyese and George Britton.

The maiden edition scheduled to take place on July 1, 2017 from 9:00 am to 4:00 pm at the World Trade Centre in Accra will be hosted by Diana Delali Amaglo (Head of PR, Sunnon Asogli Power Ghana Limited).

The event targets Public Relations professionals and students as well as people in the communications and the media industry.

Speaking at the seminar will be renowned female PR and communications specialists such as Prof. Audrey Gadzekpo (Dean of the School of Information and Communications Studies, University of Ghana), Dr. Ayokoe Anim-Wright (President, African University College of Communications), Gifty Bingley (Head of Corporate Affairs, Tigo Ghana), Cynthia E. Ofori-Dwumfuo (PR Business Leader, Ogilvy & Mather Ghana). They will be covering topics such as choosing and starting a career in PR, pitching and building media relationships, social media for today’s PR woman, rising up the corporate ladder amongst others.

Tickets are available for purchase at the reception of GIJ, AUCC, Webster University Ghana Campus and IPR Ghana Secretariat.

For further information and enquiries, email: womeninprghana@gmail.com and follow Women in PR Ghana on all social media sites.

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MMPR FOCUS: THE PR DISASTER IN RIGOBERT SONG’S MISCOMMUNICATION…

« Communication leads to community, that is, to understanding, intimacy and mutual valuing.» ~ Rollo May

If like us you were hit with the news on Sunday that our powerful Capi aka Magnan aka Rigobert Song was struck down by the dreadful stroke/brain anuerysm, then we are sure in your own way you must have asked the good Lord to be with him and to bring him out of this sound and safe.

The news of the stroke quickly spread like wildfire on a hot summer’s day across the social media platforms with it culminating on Monday afternoon from several un-confirmed / un-associated sources that Capi had passed away – how cruel.

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What struck us was the fact that there has been no designated official spokesperson for Song to act as a source of information for the public and news medias and to put to bed all the vile rumours and made up stories surrounding the situation (the official Fecafoot Twitter profile has not even shared the news!).

Given the fact that Song has lived a public life for a number of years, a personal staff which SHOULD include an official spokesperson or PR representative is a priority especially in this day and age of social media virality. But all we have seen so far is updates from this person who knows that person or regurgitated information from online sites with no real verification…for a personality of his stature that is a PR disaster at a high level!

Here are some recommendations of what should have happened:

  1. Set up a social media profile (Facebook which feeds to Twitter or just a Twitter account)
  2. Designate an official spokesperson (capable of expressing in both English and French.)
  3. Decide on the message (including visual) that you want the public to know and stick to that.
  4. Hold a news conference to inform the public on the situation – facts only.
  5. Keep the online profile updated at least daily.
  6. Interact with the public – reply to their ‘get well soon’ posts, share/retweet messages – bring them close and show them you are appreciative of their thoughts and support at this difficult time.

In all of this, we wish our Capi a speedy recovery.

Credit: Google Images

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MMPR FOCUS: PR CHAT AFRICA MAKES ITS DEBUT ON TWITTER…

“PR Chat Africa aims to become a go to resource platform for brands and representatives within the African market and beyond.”

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The #PRChatAfrica hashtag is going full swing launching tomorrow with a Twitter party from 2pm GMT. The idea behind this initiative is simple: a few PR loving girls from African descent based around the world take on different topics via Twitter chat sessions  to share their experiences/knowledge for one hour every week this October and twice a month thereafter.

Put together by us, #PRChatAfrica will be an interactive, informative and enjoyable platform where all PR lovers and non PR lovers are welcome! If you are a brand, this platform will offer you the opportunity to find and collaborate with a publicist in the market you are targeting. For other representatives and the media, this platform will offer content writing collaborations for your African and non-African readers/audiences interested in business/marketing/communications and branding.

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To find more about the initiative, join us tomorrow from 2pm GMT prompt on Twitter by following the hashtag #PRChatAfrica.

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