MMPR FOCUS: NETWORK TO NET WORTH…

Hello everyone, it has been a minute since we brought you something new so here we are today to tell you about our day at a recent networking gathering of selected young Cameroonians from different fields held in London.

The soirée took place at a private room on the roof top of the famous Gherkin building at St Mary Axe on the weekend of 8th July organised by Héra; an investment risk analyst working in Central London.

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Those in attendance were from a diverse background which included investment banking, insurance management, media, PR, luxury event management, digital marketing, online peer-to-peer transportation – all with a reunifying interest which was doing business in/with Africa.

After the discussion and the exchange, the take home element for us from this gathering further deepened the importance of networking in building one’s net worth.

Here are a few:-

  • Networking with the right mix of people can further / boost one’s career or business.
  • Networking is relationship building which forms the basis of any and every partnership or working collaboration. One never knows when one will need / depend on a relationship in the future.
  • Networking offers visibility; being visible and getting noticed by the right audience can be a big benefit for one and one’s business.
  • Networking is also about friendship and building confidence in one’s self.
  • Networking can be a positive influence. The people one hangs around with and talks to do influence who one is and what one does, so it is important to be surrounding one’s self with positive, uplifting people that can help one grow.

According to Héra, together we can become stronger therefore this gathering will be a recurrent affair; “it is abnormal that talented people should find themselves each on their own corner oblivious of what the other is doing” she added.

The platform aims to become a place to share ideas, partner and work together.

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MMPR FOCUS: WOMEN IN PR GHANA SEMINAR IS ABOUT TO KICK OFF…

Women in PR Ghana Seminar is an event organised by E’April Public Relations in partnership with the Institute of Public Relations Ghana, sponsored by Voltic Ghana, L’Oréal Ghana as well as a partnership with African University College of Communications (AUCC), Webster University Ghana Campus, Business and Financial Times, Daily PR Africa, Shotbyese and George Britton.

The maiden edition scheduled to take place on July 1, 2017 from 9:00 am to 4:00 pm at the World Trade Centre in Accra will be hosted by Diana Delali Amaglo (Head of PR, Sunnon Asogli Power Ghana Limited).

The event targets Public Relations professionals and students as well as people in the communications and the media industry.

Speaking at the seminar will be renowned female PR and communications specialists such as Prof. Audrey Gadzekpo (Dean of the School of Information and Communications Studies, University of Ghana), Dr. Ayokoe Anim-Wright (President, African University College of Communications), Gifty Bingley (Head of Corporate Affairs, Tigo Ghana), Cynthia E. Ofori-Dwumfuo (PR Business Leader, Ogilvy & Mather Ghana). They will be covering topics such as choosing and starting a career in PR, pitching and building media relationships, social media for today’s PR woman, rising up the corporate ladder amongst others.

Tickets are available for purchase at the reception of GIJ, AUCC, Webster University Ghana Campus and IPR Ghana Secretariat.

For further information and enquiries, email: womeninprghana@gmail.com and follow Women in PR Ghana on all social media sites.

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MMPR FOCUS: THE PR DISASTER IN RIGOBERT SONG’S MISCOMMUNICATION…

« Communication leads to community, that is, to understanding, intimacy and mutual valuing.» ~ Rollo May

If like us you were hit with the news on Sunday that our powerful Capi aka Magnan aka Rigobert Song was struck down by the dreadful stroke/brain anuerysm, then we are sure in your own way you must have asked the good Lord to be with him and to bring him out of this sound and safe.

The news of the stroke quickly spread like wildfire on a hot summer’s day across the social media platforms with it culminating on Monday afternoon from several un-confirmed / un-associated sources that Capi had passed away – how cruel.

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What struck us was the fact that there has been no designated official spokesperson for Song to act as a source of information for the public and news medias and to put to bed all the vile rumours and made up stories surrounding the situation (the official Fecafoot Twitter profile has not even shared the news!).

Given the fact that Song has lived a public life for a number of years, a personal staff which SHOULD include an official spokesperson or PR representative is a priority especially in this day and age of social media virality. But all we have seen so far is updates from this person who knows that person or regurgitated information from online sites with no real verification…for a personality of his stature that is a PR disaster at a high level!

Here are some recommendations of what should have happened:

  1. Set up a social media profile (Facebook which feeds to Twitter or just a Twitter account)
  2. Designate an official spokesperson (capable of expressing in both English and French.)
  3. Decide on the message (including visual) that you want the public to know and stick to that.
  4. Hold a news conference to inform the public on the situation – facts only.
  5. Keep the online profile updated at least daily.
  6. Interact with the public – reply to their ‘get well soon’ posts, share/retweet messages – bring them close and show them you are appreciative of their thoughts and support at this difficult time.

In all of this, we wish our Capi a speedy recovery.

Credit: Google Images

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MMPR FOCUS: PR CHAT AFRICA MAKES ITS DEBUT ON TWITTER…

“PR Chat Africa aims to become a go to resource platform for brands and representatives within the African market and beyond.”

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The #PRChatAfrica hashtag is going full swing launching tomorrow with a Twitter party from 2pm GMT. The idea behind this initiative is simple: a few PR loving girls from African descent based around the world take on different topics via Twitter chat sessions  to share their experiences/knowledge for one hour every week this October and twice a month thereafter.

Put together by us, #PRChatAfrica will be an interactive, informative and enjoyable platform where all PR lovers and non PR lovers are welcome! If you are a brand, this platform will offer you the opportunity to find and collaborate with a publicist in the market you are targeting. For other representatives and the media, this platform will offer content writing collaborations for your African and non-African readers/audiences interested in business/marketing/communications and branding.

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To find more about the initiative, join us tomorrow from 2pm GMT prompt on Twitter by following the hashtag #PRChatAfrica.

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MMPR EVENT: FASHION AFRICA CONFERENCE 2016 – “THE AFRICAN MARKET”

Africa Fashion Guide organises Fashion Africa Conference 2016 in London and we are part of it!! REGISTER NOW!

As the international fashion industry ponders the ongoing questions – Is the African marketplace ripe for business? Is Africa Fashion the final frontier? Is there a growing consumer market in Africa ready to buy? Can Africa be realistically open for international business? Africa Fashion Guide being an industry catalyst changing perceptions of Africa’s fashion and textile industry and most importantly encouraging fashion business in Africa by strategically bringing together influential stakeholders and actors via its results focused events to address these issues.

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In September 2016, as Africa Fashion Guide turns five years old and therefore for their 5th year anniversary Fashion Africa Conference event, they are extremely pleased to announce a cohort of professional industry speakers which includes our PR girl Cynthia Tabe!

The full day Fashion Africa Conference event will be set out over 2 large rooms on the top floor of the Richmix venue in London. Titled The African Market, it will consist of TedX style keynote speeches in the morning, followed by afternoon panel discussions with international industry leaders and a trade expo dubbed the F.A.T.E (Fashion Africa Trade Expo).

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So if you are a fashion retailer, fashion designer, student, journalist or fashion business interested in sourcing and/or producing in Africa, with a strong, active interest in sustainability and ethical business practice – then you cannot miss this conference. The full day seminar event will act as a means to discuss and promote the full supply chain of African Fashion Design, Textiles, and Manufacturing and will be centred around the sub-topics Sustainability, African Fashion Manufacturing, Responsible Sourcing, Africa’s Retail Market and the new target consumer market – The Growth of the African Designer market. It will be the key platform for engagement and for social forum for all those attending.

This event is a must attend event; there will be a mix of press, brands and industry influencers and insiders with a mutual involvement and/or vested interest in elevating African trade, design and production, and who want to be part of the wider solution to raise Africa as a trailblazer in quality design and production. REGISTER NOW

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There 3 afternoon panel discussions will focus as follows:

– PANEL 1) AfriPAST

This panel will look how far Africa has come in order to look forward – focus is on production, sustainability and the African fashion message of value

– PANEL 2) AfriPRESENT

This panel which will include our PR girl Cynthia will look at the message we are getting from Africa today. With focus on the African consumer, the retail stratosphere – standalone stores, pop ups to online retailing and ecommerce and the role of design within this.

– PANEL 3) AfriFUTURE

This panel will look at where things are going in African fashion – from trends, textile technology, to entrepreneurship, manufacturing options and production business parks to streetstyle, arts and the marketplace as a whole. How the African market appeals more and more to investors abroad for new business ventures. Africa is also an opportunity for existing businesses abroad to open up similar businesses there. Media and researchers are also recognising this and we discuss what angle they are taking and the opportunity Africa has to offer.

REGISTER NOW

FOR MORE INFORMATION

Contact via email at: events@africafashionguide.com

See more information on the website: www.fashionafricaconference.com

Follow their blog at: www.africafashionguide.com

Tweet them at @AfricaFashGuide