MMPR FOCUS: GRAB A FREE PR SESSION WITH US THIS JAN 2017!

For the month of January 2017, we are offering 17 start up businesses/brands in the lifestyle, music, beauty, fashion, entertainment industries or a celebrity brand the opportunity to hire us for a day for FREE to assist with PR services.

What can this FREE offer be used for?

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The free offer can be used to gain insights to:

  • Launch a new product
  • Clean up a business/brand image (visual/personal branding)
  • Gain a brief insight into PR
  • Learn about content creation and posting on 1 specific social media platform
  • How to effectively use Instagram for your business/brand etc

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Special conditions apply such as:

  1. Offer ONLY applies to startup/emerging brands, proof could be required.
  2. A maximum of 5 hours of our time will be allocated to you for the day.
  3. ONLY one free session will be allowed per brand/startup.
  4. Offer is valid for the month of January 2017 only.
  5. Use our hashtag #MMPR4ADay when you contact us.
  6. Contact us by December  31, 2016 only.

Contact us on the form below or alternatively, email us at: modemaisonpr@gmail.com

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MMPR FOCUS: THE COST OF NATHALIE KOAH’S BABY…

“A baby is a blessing. A gift from heaven above. A precious little angel to cherish and to love.”

In true celebrity style, Cameroon’s socialite Nathalie Koah welcomed her first child – a daughter named Beverly Nayla about two weeks ago at the renowned celebrity hospital and maternity unit Cedars Sinai in Beverly Blvd, Los Angeles California.

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Having a baby is one of the most important events for a family. According to Cedars Sinai, mothers to be can take comfort in the knowledge that they will receive the highest level of care. Every mother and baby is special to them and the new mothers give birth in beautifully decorated private labour-delivery-recovery rooms.

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These rooms furnished in soft colours, recessed lighting and coordinated bedding and drapery provide the mother to be with a sense of home. The special touches, including full-sized tubs for relaxation during labour and comfortable birthing beds also add to the mother’s comfort and all these come at a price of between USD 2,800 to USD 4,000 a night. Yes you read that right!!

Nathalie Koah had her baby around the 12th of October and left the hospital around the 17th of October (according to her posts), for a 5 five night’s stay at this facility brings her maternity room bill only to a cost of between USD 14,000 to USD 20,000.

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Posted by NK on 17th October 2016

Ms Koah joins a list of high profile celebrities such as Kim Kardashian, Victoria Beckham, Kate Hudson, Penelope Cruz, Kourtney Kardashian and Jessica Simpson to name but a few to have their babies at this hospital.

Despite her past, Ms Koah has identified her strengths and continues to forge a personal brand persona that is crafted on luxury and the luxe lifestyle. She is frequently seen carrying/wearing high end fashion/accessories and staying at high end hotels around the world.

For those looking to build their personal brand, here are a few tips:

  • Identify your uniqueness and strengths
  • Craft your personal brand persona
  • Build your platform – via social media?
  • Be yourself

We wish the new mother a wonderful new life as she embarks on this new journey of mummyhood.

For more of our tips, follow our social media pages as below.

Credit: Google Image | Nathalie Koah Facebook

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MMPR FOCUS: PR CHAT AFRICA MAKES ITS DEBUT ON TWITTER…

“PR Chat Africa aims to become a go to resource platform for brands and representatives within the African market and beyond.”

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The #PRChatAfrica hashtag is going full swing launching tomorrow with a Twitter party from 2pm GMT. The idea behind this initiative is simple: a few PR loving girls from African descent based around the world take on different topics via Twitter chat sessions  to share their experiences/knowledge for one hour every week this October and twice a month thereafter.

Put together by us, #PRChatAfrica will be an interactive, informative and enjoyable platform where all PR lovers and non PR lovers are welcome! If you are a brand, this platform will offer you the opportunity to find and collaborate with a publicist in the market you are targeting. For other representatives and the media, this platform will offer content writing collaborations for your African and non-African readers/audiences interested in business/marketing/communications and branding.

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To find more about the initiative, join us tomorrow from 2pm GMT prompt on Twitter by following the hashtag #PRChatAfrica.

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MMPR FOCUS: 7 TRICKS TO MAKING MILLIONS LOVE YOUR BRAND…

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Would you like to build a brand that reaches millions of people?

Whether your brand is about you, your company or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune.

However, we are often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.

This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavour that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavour to your branding efforts.

The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavour to your brand, you’ll still need to attract those who are salivating for your services. You also need to pay attention to those who don’t know that they’ll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who’s ready to eat.

Whether people know you exist or not, you need to have the right approach when creating a branding strategy. If your goal is to reach the masses with your products and services, here are the seven ways to attract millions of people to your brand:

1. Leverage social media.

Most social media platforms are free, yet most people fail to use it correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes and stories, instead of producing it themselves.

You want to be a diligent learner, but at some point you’ll want to create your own content for the world. Your social media platforms should build massive excitement for your targeted audience.

You should be fluent in at least three of your social media accounts. Personally, Daniel advocates Facebook, Twitter, YouTube and LinkedIn since they’ve helped him reach the most clients.

However, he has seen people who’ve made a massive impact on Instagram, Periscope, Pinterest, and others. Only share content on the social media channels that work best for your business.

“Content is King.”—Sumner Redstone

2. Develop strong websites.

Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be master: email capture, contact information, layout, copy-writing, visual aids, etc.

Overall, good websites require substance more than anything else. Substance is basically content that appeals to your audience.

Your website must inform, inspire, and engage. If people don’t find what they want in a website, they leave immediately. At Daniel Ally’s company, Dignify Designs, they build websites that draw traffic and get people to engage, giving you the ability to convert your leads into sales, which is the purpose of a business website.

3. Learn copywriting.

In order to reach the masses, he highly suggests you learn the secret skill of copywriting. Copywriting is a form of writing that publicists and advertisers use to reach billions of consumers every day. If you don’t have time to learn the million-dollar skill of writing copy, you can delegate it to someone who does.

This is the single-most missing element in the majority of brands. There are many books on the subject of copywriting: Joe Sugarman, Robert Bly, David Oglivy, and Victor Schwab have all written fascinating books that could change the entire course of your brand.

By cultivating the skill of writing copy, you’ll have the ability to reach millions of people. Either way, writing excellent copy allows you to strategically fashion your words to optimise your reach.

“Either write something worth reading or do something worth writing.”—Benjamin Franklin

4. Implant visual aids.

Have you ever seen websites without photos or videos? Webpages with videos and photos stand out far more than those that don’t. It also allows your reader to focus their attention on your brand by capturing their eyes. Since most people have photographic memories, the right visual aids dramatically enhance your brand.

Your websites and social media should be tattooed with visual aids of yourself, events, products and other goods. Photos and videos add proof of what you’re doing in your business. In many industries, many people aren’t able to secure opportunities simply because they don’t have visual aids to build trust. Who’s going to believe you without any visual evidence?

5. Be memorable.

What do you want to be remembered for? If you want to have a favourable reputation in the marketplace, you have to create your own reputation.

You also want to make sure your name is easy to spell and pronounce. It’s perfectly fine to cherish your name, but if it’s difficult to spell or pronounce to your client, you won’t be remembered.

The biggest and easiest names have two syllables: Branson, Buffet, Clinton, Oprah, etc. Then there are easy business names: Apple, Twitter, Facebook and Walmart.

Also, if your name is very common, like John Smith, you might want to have a nickname or add a middle initial. Your name is a big part of business and you want to be searchable for your audience.

Your reputation is your best advertisement.

6. Write a book.

When people like you, they’ll always buy your book. In Daniel’s business, his book allows him to get through amazing doors of opportunity. His chances also increased dramatically when people read his book. Once they discover the great ideas that he shares, he automatically has a new life-long fan. Plus, you never know who could be reading your book!

After selling thousands of books, he can tell you that publishing a book is a potent credential. In some cases, it can be comparable to an MBA or Ph.D. Either way, your book will expose you to other opportunities, which can lead you to bigger audiences to serve.

If you’re interested in publishing a book, but don’t know where to start, send him an email and he’ll give you more information.

“Writing is the beginning of all wealth.”—Benjamin Franklin

7. Create your backstory.

Since the beginning of human civilisation, we’ve learned our greatest lessons through the art of storytelling.

A backstory is a narrative that gives your audience enough information about you to make an informed decision. Backstories give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.

Your backstory should be congruent and favorable to everything you’ve marketed about. This includes biographies, testimonials and credentials.

Oftentimes, you’ll see people with backstories that are either confusing, contradicting or boring. The brands with the best back story will always set you up for your front-story, which is the moment you deliver your product or service.

Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have a plan for execution. If you invest in a first-class brand without a strategy, it’s the same as having a restaurant without chefs.

However, once you find a branding strategy and add taste to your menu, everyone will be able to have a feast!

Credit: Daniel Ally | PR Daily

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