MMPR FOCUS: L’EX INTERNATIONAL CAMEROUNAIS RIGOBERT SONG DONNE A SA BELLE-SŒUR OLIVIA SONG D’INCROYABLES CONSEILS AVANT LE MARIAGE. EN SAVOIR PLUS DANS LA DEUXIÈME EDITION DE VAULT MAGAZINE!

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Le deuxième numéro du magazine VAULT est enfin là. Centrée sur cette mythique journée de l’amour qu’est la Saint Valentin, on retrouve en couverture le célèbre couple Alex et Olivia SONG. Ils dévoilent leur vie, leur amour, leurs styles personnels ainsi que leurs projets.

La jeune femme entrepreneur dynamique et élégante Olivia Song y révèle le merveilleux conseil qu’elle a reçu de son beau-frère, l’ancien international de football camerounais Rigobert Song avant son mariage.  Elle nous partage également ses astuces sur comment maintenir sa forme, et exprime la force de leur amour l’un pour l’autre dans leur vie de famille avec leurs 2 garçons à Londres.

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Toujours à ce sujet nous sommes allés à la rencontré de la talentueuse blogueuse de mode Hayet Rida qui à travers son parcours et sa vie personnelle promeut de manière positive l’amour de soi, La Guga – une humoriste de médias sociaux amoureuse de la culture du Cameroun ainsi que la styliste nigérienne et entrepreneur Veronica Odeka.

VAULT est notre magazine trimestriel bilingue, de mode, de beauté et de style de vie dans une perspective africaine, camerounaise.

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Bonne lecture et à ne pas oublier le hashtag #IamVaulting

Demande du magazine: mmprcamer@gmail.com

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MMPR FOCUS: WARDROBE BOUTIQUE IS FRESH, YOUTHFUL, SASSY SAYS FASHION BLOGGER MAMMYPI…

London based Cameroon fashion blogger and influencer Hilda Ngelo who blogs under the pseudo of Mammypi is currently enjoying her break with her siblings on their once a year family Christmas holiday together in Cameroon.

The fashionista has taken this time to also go around sightseeing and visiting other cities including Bamenda, Douala, Yaoundé, Limbe. Whilst in Douala, she also made a stop at our mixed fashion boutique WardRobe which she called “fresh, youthful, sassy” – “I wanted to wear a bright colour there as the concept of the store is fresh, youthful, sassy” she commented.

The fashionista also loved the boutique display layout as well as the items being sold and commented on how excellent our girls Gerda and Christelle were [we thank God!].

On her overall review of her trip to Cameroon, she said it to be “rewarding, great to be home where I am recognised and celebrated.”  She also commented on how she also took the opportunity to explain and “blogducate” most people who took an interest in her work about the basis of blogging quashing the wide view that blogging gave instant cash!

We give her a thumbs up!! Here are some pictures she took…

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MMPR FOCUS:DECOUVREZ BRENDA BIYA; NOTRE PRINCESSE DE TEMPS MODERNES DANS LA PREMIERE EDITION DE VAULT MAGAZINE…

Vault; est un mini magazine trimestriel bilingue de mode et de beauté lancé en ligne pour célébrer le premier anniversaire de notre boutique mixte WardRobe basée à Bonamoussadi, Douala 5ème.

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Dans le magazine, nous vous dévoilons tout ce qui est chaud, les personnes, les marques et tendances actuelles au Cameroun, en Afrique et dans le reste du monde.

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Dans ce premier numéro, vous découvrirez les marques actuellement vendues à la boutique WardRobe, vous saurez qui sont les plus élégants, les plus stylés au Cameroun, quelle créatrice nigériane nous aimons, vous aurez des conseils pour vos soins capillaires et des astuces beautés. Vous trouverez également des adresses pour vous s’envolez et échappez au stress grâce à notre bon plan « African Escapes » ! Oh, n’oubliez pas notre VIP cover girl, elle est notre princesse de temps modernes et elle est d’une beauté !

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Utilisez le hashtag #IamVaulting lorsque vous êtes en mode lecture de notre magazine.

Pour contribuer à la revue ou présenter votre marque ou vos produits, contactez-nous aux adresses suivantes :

mmprcamer@gmail.com

Pour visiter la boutique WardRobe : SONEL Bonamoussadi, en face de la Mairie 5ème

Tel : 670 615687

Instagram : @wardrobe237 | @modemaisonpr

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MMPR FOCUS: DOING BUSINESS IN CAMEROON…

“80% of new companies created in Cameroon disappear within two years…” ~ Lucien Ntamag Mahop

According to an article that appeared on the business platform “Investir Au Cameroun” on Monday November 16th, Lucien Ntamag Mahop the director of “Entreprises du Cameroun” [a not for profit organisation dedicated to defending the interests of small and medium sized enterprises in Cameroon] stated that 80% of new businesses created in Cameroon folded in just 2 years!

Alarmed by this high % of businesses not making it, we were inspired to share our views on the topic. We share with you our reasons why we believe most businesses fold as well as give some tips on how business owners could keep it together especially on the promotion / marketing side.

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Doing business in Cameroon is not as easy as it may seem and the majority of business owners; whether small, medium size or large would testify about how hard the terrain just is – and this may well be true too to doing business in general in other countries.

In Cameroon, venturing into a well known business area is just as tricky as introducing an unknown concept into the market. You need to be savvy, adaptable and a great communicator.

Why do businesses fail? Here are our 3 reasons:

  • Follow Friends: there are people who go into business just because their friends are doing it or a member of their family is doing it so they generally believe that they too can do it. They do not spend any time researching their business area/market to know what is lacking so they could use that as their USP, neither do they know who their target market is, what the current market trends, location trends, buying trends/spending habits are. These people also tend to use their family and friends as their market base which is not sustainable in the long run.
  • Lack of ideas / creativity: starting a business is one thing, keeping it going is another and we assure you that is one of the hardest parts of doing business in Cameroon as the Cameroon buying market is not as easy to crack! They like what they like when they like and from where they like and you have to literally become an ideas machine to keep them coming through the door.
  • Finance: starting a business without any financial back up is a big no no! The truth is you may not see any real profit from the business for up to 5 years! Yes it could take that long and therefore you must be prepared to be able to sustain the business financially while you grow it. Most new businesses fail because the owners also fail to prepare themselves financially and forecast adequately.

What to do? Here are our 3 tips:

  • Research: take time to discover the business area in which you would like to venture into so you have some understanding about what to expect or not expect. Go out and talk to business owners already operating in your business domain; we do not believe they would divulge their business secrets so speak to them on a general basis! Also talk to as many people on the streets as you can in different areas to equip yourself. Write your business plan and do not forget your SWOT analysis!
  • Target: decide well before you engage in your business domain, who your target customers would be. Take the time to build a visual portrait in your mind and in your head so you know exactly who to market to and where and how.
  • Market: here is where having a creative mind will come in handy. Use all the resources available to you to market your business as well as constantly develop ideas/concepts which will get your business infront of your target customers. If you cannot be creative, partner with a creative person or just Google!

If you want to do business in Cameroon, be prepared to put in the hardwork. You have to roll up your sleeves and get stuck in day in, day out because even when the business becomes successful, it still requires to be maintained or taken to the next level…goodluck!

Image credit: RealisticShots | WardRobe, SONEL Bonamoussadi

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