MMPR FASHION FOCUS: L’INVASION DU TISSU PAGNE (LE WAX)

Le tissu pagne était encore il y’a quelques temps un signe distinctif propre à la culture africaine. À la base, il se porte lors de grandes cérémonies traditionnelles mais aussi au quotidienne sous forme de kabas (robe très ample qui recouvre complètement le corps), ou sous forme de tunique communément appelée gan. Aujourd’hui on assiste à […]

MMPR FASHION FOCUS: TOP 10 SPRING/SUMMER 2015 CAMPAIGNS

As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015 kicking off our second fashion related post of the year. This season, fashion’s fascination with age and experience stole the limelight from fresh-faced models. From […]

MMPR FASHION FOCUS: 12 TRENDS FOR SPRING 2015

Just in time for the start of a very fashionable 2015 and for our very first fashion related post, the ELLE fashion belles in South Africa have been hard at work to bring us the inside scoop on the 12 hottest trends to keep our eyes on at the shops this year. From fringing to the […]

MMPR FOCUS: GUCCI & COACH TAKE TOP SPOT IN LUXURY DIGITAL STUDY

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies. The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous […]

MMPR FASHION FOCUS: BUILD A STRONG BASE & STAY FOCUSED SAYS ISABEL MARANT

Over the last 20 years, Isabel Marant has built a successful global brand that, last year, generated €150 million in revenue. How did she do it? When Isabel Marant was studying fashion design at Studio Berçot, the school’s director, Marie Rucki, gave her an invaluable nugget of wisdom. “She told me to never design anything that […]