MMPR FOCUS: BURBERRY THE DIGITAL LUXURY LEADER WHILE CELINE TRAILS BEHIND

With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas. While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found […]