MMPR FOCUS: PR CHAT AFRICA MAKES ITS DEBUT ON TWITTER…

“PR Chat Africa aims to become a go to resource platform for brands and representatives within the African market and beyond.”

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The #PRChatAfrica hashtag is going full swing launching tomorrow with a Twitter party from 2pm GMT. The idea behind this initiative is simple: a few PR loving girls from African descent based around the world take on different topics via Twitter chat sessions  to share their experiences/knowledge for one hour every week this October and twice a month thereafter.

Put together by us, #PRChatAfrica will be an interactive, informative and enjoyable platform where all PR lovers and non PR lovers are welcome! If you are a brand, this platform will offer you the opportunity to find and collaborate with a publicist in the market you are targeting. For other representatives and the media, this platform will offer content writing collaborations for your African and non-African readers/audiences interested in business/marketing/communications and branding.

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To find more about the initiative, join us tomorrow from 2pm GMT prompt on Twitter by following the hashtag #PRChatAfrica.

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MMPR FOCUS: 6 FACTS ABOUT MYRA MAIMOH THAT YOU SHOULD KNOW NOW…

Always smiley and cheerful Myra Maimoh grew up within a big, Christian family in Bamenda, North West Region of Cameroon with her mother being her greatest musical influence.

Influenced by her mother’s discs of Skeeter Davies, James Brown, Ella Fitzgerald, Louis Armstrong, African blues and throughout the spectrum from country music, traditional African music to jazz and pop, Myra started singing and dancing, while still in preschool at the age of 3. She wrote her first set of songs and stories at the age of 13 and since then Myra’s music journey has grown from strength to strength.

On Saturday August 13th Myra is scheduled to release her follow up album entitled UNIQ and she just cannot wait for you to take a listen. So while we wait the for the release date to come, here are 6 facts you definitely should know about her!

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  1. Myra is known to be kind of goofy. She grew up in a house with a whole lot of laughter even during trying times when there was really no reasons to laugh or goof about. In her family, they don’t seem to take themselves too seriously although devoted to hard work. When it’s time to be serious, they do that really well and the rest of the time they are full of goofiness which as Myra states “I don’t think it’s going anywhere anytime soon.”Oh well, a goofy artist is not bad at all is it?!!
  2. Always very smiley but you will be shocked to find out that Myra is known to be shy & reserved! Oh yes! However, when she is performing on stage all timidity and shyness fly out of the window! As a result, people who don’t know her very well usually either think she’s arrogant or too shy when they meet me for the first time. But after watching her on stage or knowing her more, they almost always ask this question – why did I ever think you were a quiet girl? Her response: beats me! [Haa haaa!!]
  3. Myra has 2 Masters degrees and she is an advocate for education especially for the girl child. Here is her story: at a point in her life, she wasn’t even sure she was ever going to be able to get even a Bachelors degree. Her family was going through some really turbulent times and they couldn’t quite afford a lot. The farther the dream was for her to go as far as she could with her education, the more resolved she was to get the best education. God opened door after door and before she knew it, she had not only a Bachelors degree from a great business school in Germany but also a Masters degree in International Management and another in International Business from another good university in the USA. “I know there are a lot of young girls back at home in Cameroon who probably won’t complete their studies and thus miss their chances to showcase their talent just because there is no one to help. Reason why I am a big advocate for educating the poor and hopeless because that was me at some point in my life.
  4. Myra loves food believe it or not – she loves trying out recipes, cooking and hosting. Her house is almost always full. She loves cooking all sorts of foods and usually has cooking competitions with her spouse. If it’s healthy, she will try it!
  5. Myra is an outdoor lover. If she could spend the whole day outside, that would make her ultimate day. She does like to wind down at home but the most fulfilling days for her is full days out with family and it mustn’t be full of adventurous things, she is happy with just walking for as long as she can.
  6. In case you only see her super glam side,  remember that Myra is a major tomboy! Till she was about 15, she played football with neighbourhood kids, wrestled, climbed trees, went hunting. Her mum had to do an intervention before she started acting like a  “Cameroonian girl” should! “I don’t even know what that means but found out it meant a lot to my mum.  I like photography and beauty shots only because it’s art but in reality, you will rarely see any makeup on my face. I think it’s overrated.” states Myra.

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Myra is scheduled to be performing at the FestAfrica free event in Silver Springs, MD on her album launch date next Saturday. If you are in the area, turn up, keep it turnt and have fun!

For more information, follow Myra on:

Twitter: @Myramaimoh

Instagram: @myramaimoh

Facebook: Myra Maimoh World

Website: www.myramaimoh.com

 

 

MMPR FOCUS: SIX TOOLS TO DEVELOP AN OUTSTANDING SOCIAL MEDIA STRATEGY…

In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channels out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

1. Twitter.

Twitter is a very popular social media channel. It’s a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible. Add symbols and emoticons for a fun twist to your posts as a way to cultivate interest in your posts while also making them shorter and easier to read.

2. Facebook.

Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.

Pinning posts is also a good tactic, especially for drawing attention to current specials or important information. Experiment with Facebook ads, too.

3. Images.

Use images when you can. It doesn’t matter what it is — a photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful infographic or a fun GIF. A photo or animation will catch the eye and more than likely make them stop browsing long enough to look. It will also help with your SEO optimisation. Videos also work well for this.

4. Content.

Content is king. Remember that. Once your image has caught their eye, the viewer will be looking for the content behind the photo. What they read will determine if they click through. So provide content that will make them want to click. Be sure to keep your target audience in mind when creating your content. What will catch their attention? What are they looking for from you? What answers can you provide to their questions?

5. Build a community.

Don’t just look for followers. Build a community with them. Put some personality and humor into your brand with your posts. You want to be “social”, after all. That means you need to entertain your followers once in a while. And remember to converse directly with your followers. Interact with them. Like and respond to their posts. Retweet them. And ask them to interact directly with your posts.

6. Campaigns.

To keep your audience engaged, you need to be engaging as well. One way to do that is run cross-channel campaigns on all you social platforms. But while anyone can run a contest or campaign like this, to stand out you need to make yours have a charitable, inspirational, or emotional component to it — something that will tug at the heartstrings of whoever is reading about it. If your company is already involved in some sort of volunteer work, this is a good way to inspire and engage followers. How do you do this across channels? 1. Tell a powerful story. Use short quotes about if you have to, and link back to your website so they can find out more. 2. Brand your campaign with a unique name and hashtags to make it memorable and stand out.

These are just a few ways to make your social media marketing stand out. Good luck!

Credit: Realistic Shots (Image) | Kelly Bolton (content) | Entrepreneur.com

Twitter: @ModeMaisonPR

Instagram: @modemaisonpr

Facebook: @ModeMaison PR

 

MMPR FOCUS: 7 TRICKS TO MAKING MILLIONS LOVE YOUR BRAND…

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Would you like to build a brand that reaches millions of people?

Whether your brand is about you, your company or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune.

However, we are often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.

This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavour that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavour to your branding efforts.

The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavour to your brand, you’ll still need to attract those who are salivating for your services. You also need to pay attention to those who don’t know that they’ll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who’s ready to eat.

Whether people know you exist or not, you need to have the right approach when creating a branding strategy. If your goal is to reach the masses with your products and services, here are the seven ways to attract millions of people to your brand:

1. Leverage social media.

Most social media platforms are free, yet most people fail to use it correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes and stories, instead of producing it themselves.

You want to be a diligent learner, but at some point you’ll want to create your own content for the world. Your social media platforms should build massive excitement for your targeted audience.

You should be fluent in at least three of your social media accounts. Personally, Daniel advocates Facebook, Twitter, YouTube and LinkedIn since they’ve helped him reach the most clients.

However, he has seen people who’ve made a massive impact on Instagram, Periscope, Pinterest, and others. Only share content on the social media channels that work best for your business.

“Content is King.”—Sumner Redstone

2. Develop strong websites.

Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be master: email capture, contact information, layout, copy-writing, visual aids, etc.

Overall, good websites require substance more than anything else. Substance is basically content that appeals to your audience.

Your website must inform, inspire, and engage. If people don’t find what they want in a website, they leave immediately. At Daniel Ally’s company, Dignify Designs, they build websites that draw traffic and get people to engage, giving you the ability to convert your leads into sales, which is the purpose of a business website.

3. Learn copywriting.

In order to reach the masses, he highly suggests you learn the secret skill of copywriting. Copywriting is a form of writing that publicists and advertisers use to reach billions of consumers every day. If you don’t have time to learn the million-dollar skill of writing copy, you can delegate it to someone who does.

This is the single-most missing element in the majority of brands. There are many books on the subject of copywriting: Joe Sugarman, Robert Bly, David Oglivy, and Victor Schwab have all written fascinating books that could change the entire course of your brand.

By cultivating the skill of writing copy, you’ll have the ability to reach millions of people. Either way, writing excellent copy allows you to strategically fashion your words to optimise your reach.

“Either write something worth reading or do something worth writing.”—Benjamin Franklin

4. Implant visual aids.

Have you ever seen websites without photos or videos? Webpages with videos and photos stand out far more than those that don’t. It also allows your reader to focus their attention on your brand by capturing their eyes. Since most people have photographic memories, the right visual aids dramatically enhance your brand.

Your websites and social media should be tattooed with visual aids of yourself, events, products and other goods. Photos and videos add proof of what you’re doing in your business. In many industries, many people aren’t able to secure opportunities simply because they don’t have visual aids to build trust. Who’s going to believe you without any visual evidence?

5. Be memorable.

What do you want to be remembered for? If you want to have a favourable reputation in the marketplace, you have to create your own reputation.

You also want to make sure your name is easy to spell and pronounce. It’s perfectly fine to cherish your name, but if it’s difficult to spell or pronounce to your client, you won’t be remembered.

The biggest and easiest names have two syllables: Branson, Buffet, Clinton, Oprah, etc. Then there are easy business names: Apple, Twitter, Facebook and Walmart.

Also, if your name is very common, like John Smith, you might want to have a nickname or add a middle initial. Your name is a big part of business and you want to be searchable for your audience.

Your reputation is your best advertisement.

6. Write a book.

When people like you, they’ll always buy your book. In Daniel’s business, his book allows him to get through amazing doors of opportunity. His chances also increased dramatically when people read his book. Once they discover the great ideas that he shares, he automatically has a new life-long fan. Plus, you never know who could be reading your book!

After selling thousands of books, he can tell you that publishing a book is a potent credential. In some cases, it can be comparable to an MBA or Ph.D. Either way, your book will expose you to other opportunities, which can lead you to bigger audiences to serve.

If you’re interested in publishing a book, but don’t know where to start, send him an email and he’ll give you more information.

“Writing is the beginning of all wealth.”—Benjamin Franklin

7. Create your backstory.

Since the beginning of human civilisation, we’ve learned our greatest lessons through the art of storytelling.

A backstory is a narrative that gives your audience enough information about you to make an informed decision. Backstories give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.

Your backstory should be congruent and favorable to everything you’ve marketed about. This includes biographies, testimonials and credentials.

Oftentimes, you’ll see people with backstories that are either confusing, contradicting or boring. The brands with the best back story will always set you up for your front-story, which is the moment you deliver your product or service.

Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have a plan for execution. If you invest in a first-class brand without a strategy, it’s the same as having a restaurant without chefs.

However, once you find a branding strategy and add taste to your menu, everyone will be able to have a feast!

Credit: Daniel Ally | PR Daily

Twitter: @ModeMaisonPR

Instagram: @modemaisonpr

Facebook: @ModeMaison PR

 

MMPR FOCUS: L’EX INTERNATIONAL CAMEROUNAIS RIGOBERT SONG DONNE A SA BELLE-SŒUR OLIVIA SONG D’INCROYABLES CONSEILS AVANT LE MARIAGE. EN SAVOIR PLUS DANS LA DEUXIÈME EDITION DE VAULT MAGAZINE!

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Le deuxième numéro du magazine VAULT est enfin là. Centrée sur cette mythique journée de l’amour qu’est la Saint Valentin, on retrouve en couverture le célèbre couple Alex et Olivia SONG. Ils dévoilent leur vie, leur amour, leurs styles personnels ainsi que leurs projets.

La jeune femme entrepreneur dynamique et élégante Olivia Song y révèle le merveilleux conseil qu’elle a reçu de son beau-frère, l’ancien international de football camerounais Rigobert Song avant son mariage.  Elle nous partage également ses astuces sur comment maintenir sa forme, et exprime la force de leur amour l’un pour l’autre dans leur vie de famille avec leurs 2 garçons à Londres.

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Toujours à ce sujet nous sommes allés à la rencontré de la talentueuse blogueuse de mode Hayet Rida qui à travers son parcours et sa vie personnelle promeut de manière positive l’amour de soi, La Guga – une humoriste de médias sociaux amoureuse de la culture du Cameroun ainsi que la styliste nigérienne et entrepreneur Veronica Odeka.

VAULT est notre magazine trimestriel bilingue, de mode, de beauté et de style de vie dans une perspective africaine, camerounaise.

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Bonne lecture et à ne pas oublier le hashtag #IamVaulting

Demande du magazine: mmprcamer@gmail.com

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