MMPR FOCUS: 6 FACTS ABOUT MYRA MAIMOH THAT YOU SHOULD KNOW NOW…

Always smiley and cheerful Myra Maimoh grew up within a big, Christian family in Bamenda, North West Region of Cameroon with her mother being her greatest musical influence.

Influenced by her mother’s discs of Skeeter Davies, James Brown, Ella Fitzgerald, Louis Armstrong, African blues and throughout the spectrum from country music, traditional African music to jazz and pop, Myra started singing and dancing, while still in preschool at the age of 3. She wrote her first set of songs and stories at the age of 13 and since then Myra’s music journey has grown from strength to strength.

On Saturday August 13th Myra is scheduled to release her follow up album entitled UNIQ and she just cannot wait for you to take a listen. So while we wait the for the release date to come, here are 6 facts you definitely should know about her!

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  1. Myra is known to be kind of goofy. She grew up in a house with a whole lot of laughter even during trying times when there was really no reasons to laugh or goof about. In her family, they don’t seem to take themselves too seriously although devoted to hard work. When it’s time to be serious, they do that really well and the rest of the time they are full of goofiness which as Myra states “I don’t think it’s going anywhere anytime soon.”Oh well, a goofy artist is not bad at all is it?!!
  2. Always very smiley but you will be shocked to find out that Myra is known to be shy & reserved! Oh yes! However, when she is performing on stage all timidity and shyness fly out of the window! As a result, people who don’t know her very well usually either think she’s arrogant or too shy when they meet me for the first time. But after watching her on stage or knowing her more, they almost always ask this question – why did I ever think you were a quiet girl? Her response: beats me! [Haa haaa!!]
  3. Myra has 2 Masters degrees and she is an advocate for education especially for the girl child. Here is her story: at a point in her life, she wasn’t even sure she was ever going to be able to get even a Bachelors degree. Her family was going through some really turbulent times and they couldn’t quite afford a lot. The farther the dream was for her to go as far as she could with her education, the more resolved she was to get the best education. God opened door after door and before she knew it, she had not only a Bachelors degree from a great business school in Germany but also a Masters degree in International Management and another in International Business from another good university in the USA. “I know there are a lot of young girls back at home in Cameroon who probably won’t complete their studies and thus miss their chances to showcase their talent just because there is no one to help. Reason why I am a big advocate for educating the poor and hopeless because that was me at some point in my life.
  4. Myra loves food believe it or not – she loves trying out recipes, cooking and hosting. Her house is almost always full. She loves cooking all sorts of foods and usually has cooking competitions with her spouse. If it’s healthy, she will try it!
  5. Myra is an outdoor lover. If she could spend the whole day outside, that would make her ultimate day. She does like to wind down at home but the most fulfilling days for her is full days out with family and it mustn’t be full of adventurous things, she is happy with just walking for as long as she can.
  6. In case you only see her super glam side,  remember that Myra is a major tomboy! Till she was about 15, she played football with neighbourhood kids, wrestled, climbed trees, went hunting. Her mum had to do an intervention before she started acting like a  “Cameroonian girl” should! “I don’t even know what that means but found out it meant a lot to my mum.  I like photography and beauty shots only because it’s art but in reality, you will rarely see any makeup on my face. I think it’s overrated.” states Myra.

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Myra is scheduled to be performing at the FestAfrica free event in Silver Springs, MD on her album launch date next Saturday. If you are in the area, turn up, keep it turnt and have fun!

For more information, follow Myra on:

Twitter: @Myramaimoh

Instagram: @myramaimoh

Facebook: Myra Maimoh World

Website: www.myramaimoh.com

 

 

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MMPR FOCUS: STANLEY ENOW NOUS FAIT DE NOUVEAU VIBRER ET DANSER…

Le prodigieux Stanley Enow est de retour dans nos ondes avec deux nouveaux titres intitulés « Bounce » et « We Are Hip Hop ».

Le premier en featuring avec le talentueux AKA et l’artiste camerounais à la voix melodieuse Locko, le second une collaboration rythmée aux couleurs de l’afrique avec l’artiste musicien congolais Biz Ice; il nous fait de nouveau vibrer et danser dans des melodies dont lui seul a le secret.

« Bounce » qui a été tourné en Afrique du sud met en exergue des images de qualité dans un cadre à la fois sobre et street le tout dans un chic et un glamour prononcé. Cela lui vaut d’ailleurs une nomination aux Afrimma [African Muzik Magazine Awards] dans la catégorie Best video.

Dans « We Are Hip Hop » on retrouve les charmes de l’Afrique dans une élégance sans pareille, un mélange de deux cultures africaines dont le rendu est tout simplement explosif. Stanley Enow nous prouve à nouveau que travail et professionnalisme sont des ingrédients nécessaires pour mener à bien et reussir un projet.

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Deux singles aux sonorités dansantes, avec lesquelles Stanley Enow nous démontre à nouveau son talent d’artiste toujours dans un régistre hip hop. Des collaborations hautes en couleur qui présagent un avenir glorieux à cet artiste qui jusqu’à présent porte valablement les couleurs du 237 [deux trois sept!].

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Pour voter pour Stanley Enow aux AFRIMMA dans la catégorie Best Male Central Africa et Best Video, clickez: http://afrimma.com/nominees-2016

Suivez:

Twitter | Instagram: @StanleyEnow

Facebook: Stanley Enow Official

MMPR FOCUS: HOW THE NEW MUSIC MOGULS SUCCEED VIA THEIR OWN RULES…

How do you succeed in an industry that faces constant disruption?

The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as a springboard to build resilient brands that transcend the industry. Call them the new music moguls.

To better understand how the new music moguls roll, David Deal recently examined the artists who appear regularly on the annual Forbes list of highest-paid musicians, as well as a few who will certainly make the 2016 list later this year. The 31 names on the 2015 list made huge bucks, starting with Katy Perry, with $135 million earned. The lowest ranking musicians, Dr. Dre and Maroon 5, made $33 million each — not a bad haul even for those at the bottom rung.

The new music moguls matter not just because they make money — although their financial gains certainly constitute a yardstick by which their success is measured — but also because they are willing to adapt to a changing industry. As Katy Perry told Forbes, “Music has changed. The record is that launching pad for all kinds of other creative branches.” Recorded music in and of itself does not pay the bills unless an artist knows how to play ball with brands.

The industry’s biggest stars build their fan bases with music, but they make their money elsewhere. The Jay Zs, Taylor Swifts, and Justin Timberlakes cash in from touring, forming endorsement deals with brands, and by launching their own business ventures. They treat their own music as branded content hustled across multiple media to raise their profiles and support their tours.

And who can blame them? Consumers just don’t buy enough recorded music anymore to support the performers we say we love. The old rules, such as releasing an album and then touring to support the album, don’t work anymore. And while the new music moguls were not the first musicians to dip their toes into the world of endorsement deals and merchandising, they’ve certain taken these practices to a new level.

Let’s take a closer look at three examples.

Beyoncé and Katy Perry: Hustling Songs like Content

Katy Perry made her $135 million in 2015 from touring (playing 126 shows and earning $2 million per venue) and endorsing products such as Claire’s, Coty, and CoverGirl. And Beyonce may earn as much as $250 million by the time her Formation tour wraps up July 31. Beyoncé and Katy Perry both demonstrates how stars treat music as branded content that fuels a number of broader endeavors.

For instance during the 2015 holiday season, Katy Perry debuted her song “Every Day Is a Holiday” in an H&M commercial and streamed the track into H&M stores. She also modeled the H&M holiday collection. Why? Because she was releasing her own line of holiday-themed onesies. What better way to draw attention to her own line of apparel?

But Beyoncé took song hustling to a whole new level when she released “Formation” during Super Bowl 50. She relied on two important media: video, where she could accumulate millions of views within a day of its release, and the Super Bowl 50 halftime show, where she could command a global platform. And she took every advantage of the opportunity by unleashing a controversial song that gained her so much media attention that she was out trending Hillary Clinton, Bernie Sanders, and Donald Trump on Google for several days following the Super Bowl.

Why would one of the world’s most powerful musicians, whose net worth exceeds $250 million, release a song that anyone can stream for free? Because her Formation World Tour is just around the corner, and “Formation” is a perfect advertisement for the tour. Controversy creates conversation. And conversation creates curiosity. It’s no coincidence that the Formation World Tour was selling out in venues across the United States immediately when tickets went on sale after the song was released.

Not a bad rate of return for a song.

Rihanna: The Art of the Co-Brand

Musicians and brands have been cozying up to each other for decades. But new music moguls such as Rihanna are going well beyond the time-honored practice of hawking products or accepting money for tour endorsements. They’re creating relationships that re-imagine the role of the brand and the artist.

For instance, Rihanna’s $25 million relationship with Samsung puts the corporate conglomerate in the role of music distributor. When Rihanna released her new album on January 28, she found a way to go platinum and make money within 15 hours: Samsung bought 1 million copies of the album and gave them away. For Rihanna and Samsung, the album going platinum is not about record sales — it’s about creating a moment that earns attention for two giant brands at a time when attention is currency, as Brian Solis has noted. And Samsung is also sponsoring her World Tour, where the real money is made.

On the other hand, Rihanna’s relationship with Puma takes her personal brand in a different direction completely. Rihanna had already branched out beyond music with the release of her own fragrance line. She cracked the sportswear fashion industry when Puma named her creative director for its women’s collections, thus updating a cobranding model that Jay Z and Reebok started in 2003. The news helped re-contextualise Rihanna’s personal brand into the realm of style and fitness (just as fashion has done for hip-hop stars for years) although how much money she makes from the relationship is unknown (I doubt the sum is insignificant). After making headlines for her music, she was appearing in publications such as Vogue. Months later, it became apparent that the appointment was no gimmick. Her limited edition Creeper collection was credited with boosting Puma’s quarterly earnings beyond expectations. And Puma is a sponsor of her world tour too.

Rihanna’s transformation into a global fashion and music brand is now complete. And it’s a wise move. In the fickle world of music, you are only as good as your last YouTube video. By expanding beyond music, Rihanna has diversified her brand and created more revenue streams, as a smart conglomerate should.

Hustle and Flow

Creating innovative relationships with brands. Hustling content everywhere. Those are among the lessons that the music moguls teach any marketer, inside and outside the music industry. The moguls have many other lessons to share, which is discussed in a recently published ebook, The New Music Moguls. The biggest lesson of all, though, is this: in a disrupted industry, you need to change your assumptions before someone changes them for you.

Credit: David Deal | BrianSolis.com

Twitter: @ModeMaisonPR

Instagram: @modemaisonpr

Facebook: @ModeMaison PR

MMPR FOCUS: TOURNÉE RÉUSSIE POUR STANLEY ENOW EN FRANCE…

Il est venu, il a vu, il a convaincu. Le rappeur camerounais Stanley Enow a terminé sa tournée française entamée il y a deux semaines.

Le seul vainqueur camerounais aux MTV Africa Music Awards (MAMA) a parcouru la France aux côtés du rappeur français Seth Gueko, sur une tournée qui les a conduit dans sept villes de France: Villeurbanne, Marseille, Toulouse, Nancy, Colmar et Chambéry.

Cette tournée était une première pour le hip-hop camerounais, dans ce sens que Stanley Enow est de fait le premier rappeur camerounais pour ne pas dire d’Afrique francophone à bénéficier d’une tournée orientée vers un vrai public hip-hop.

La tournée portait la griffe de Torpedo Production, dont on connaît les faits d’armes, parmi lesquels l’organisation du concert de X Maleya à l’Olympia ou encore de Petit Pays au Trianon.

Stanley Enow a enflammé la France, avec comme pour de chute Paris, avec un autre concert-évènement avec le groupe de hip-hop américain Slum Village, dans la mythique salle du Divan du monde. Il y était soutenu par Charlotte Dipanda, dont l’apparition a été très saluée, de même que celle de la rappeuse camerounaise 20 Cent, qui vit désormais en France.

Le retour du bayangui boy et son staff au Cameroun est prévu le 6 Mars, 20 jours avant son grand concert aux côtés du nigérian Wizkid, ce sera cette fois-là à Douala. Avant cela, Stanley Enow aura participé au South by SouthWest Festival, l’un des plus grands festivals au monde. Il sera aux côtés de Fetty Wap, J Cole, pour ne citer que ceux là. Ce sera à Austin, aux États-Unis.

Décidément, l’auteur de Work Hard (le père Noël n’existe pas), prêche par l’exemple! Voici quelques photos de la tournée…

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Twitter / Instagram: @StanleyEnow

Facebook: Stanley Enow Official

STANLEY ENOW OFFRE A UN FAN UN MAGIC BAG CHAQUE SEMAINE…

“Je vous reserve un cadeau special” ~ Stanley Enow

Jusqu’à la période de fermeture des votes aux Kora Awards, la star Stanley Enow propose d’offrir à un fan un magic bag chaque semaine sous reserve de quelques conditions…

Vous voulez gagner? Alors il vous suffit de…

Rapper Stanley Enow is offering a special surprise gift bag to a fan every week till the end of the Kora Awards voting period subject to some conditions…

Would you like to win? Well, here is what to do…

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Twitter/Instagram: @StanleyEnow

Facebook: Stanley Enow Official

Twitter / Instagram: @modemaisonpr

Facebook: ModeMaisonPR