For the month of January 2017, we are offering 17 start up businesses/brands in the lifestyle, music, beauty, fashion, entertainment industries or a celebrity brand the opportunity to hire us for a day for FREE to assist with PR services.
What can this FREE offer be used for?
The free offer can be used to gain insights to:
Launch a new product
Clean up a business/brand image (visual/personal branding)
Gain a brief insight into PR
Learn about content creation and posting on 1 specific social media platform
How to effectively use Instagram for your business/brand etc
Special conditions apply such as:
Offer ONLY applies to startup/emerging brands, proof could be required.
A maximum of 5 hours of our time will be allocated to you for the day.
ONLY one free session will be allowed per brand/startup.
Offer is valid for the month of January 2017 only.
“A baby is a blessing. A gift from heaven above. A precious little angel to cherish and to love.”
In true celebrity style, Cameroon’s socialite Nathalie Koah welcomed her first child – a daughter named Beverly Nayla about two weeks ago at the renowned celebrity hospital and maternity unit Cedars Sinai in Beverly Blvd, Los Angeles California.
Having a baby is one of the most important events for a family. According to Cedars Sinai, mothers to be can take comfort in the knowledge that they will receive the highest level of care. Every mother and baby is special to them and the new mothers give birth in beautifully decorated private labour-delivery-recovery rooms.
These rooms furnished in soft colours, recessed lighting and coordinated bedding and drapery provide the mother to be with a sense of home. The special touches, including full-sized tubs for relaxation during labour and comfortable birthing beds also add to the mother’s comfort and all these come at a price of between USD 2,800 to USD 4,000 a night. Yes you read that right!!
Nathalie Koah had her baby around the 12th of October and left the hospital around the 17th of October (according to her posts), for a 5 five night’s stay at this facility brings her maternity room bill only to a cost of between USD 14,000 to USD 20,000.
Ms Koah joins a list of high profile celebrities such as Kim Kardashian, Victoria Beckham, Kate Hudson, Penelope Cruz, Kourtney Kardashian and Jessica Simpson to name but a few to have their babies at this hospital.
Despite her past, Ms Koah has identified her strengths and continues to forge a personal brand persona that is crafted on luxury and the luxe lifestyle. She is frequently seen carrying/wearing high end fashion/accessories and staying at high end hotels around the world.
For those looking to build their personal brand, here are a few tips:
Identify your uniqueness and strengths
Craft your personal brand persona
Build your platform – via social media?
We wish the new mother a wonderful new life as she embarks on this new journey of mummyhood.
For more of our tips, follow our social media pages as below.
A few weeks ago while working on a client’s brand strategy, we also delved into the branding of one of Africa’s most recognised faces in the entertainment industry – Omotola Jalade Ekeinde whom her fans have nicknamed OmoSexy.
Since her Nollywood film debut in 1995, the leading actress has appeared in over 300 films, selling millions of video copies. After receiving numerous high-profile awards, launching a music career, a reality show, and amassing an enviable fan base, the press has revered the actress as “The African Magic” and Time magazine named her on their Time100 list as one of the most influential people in the world. You go girl!!
She is the first African celebrity to receive over 1 million likes on her Facebook page (it currently stands at over 2.3million) and continues to amass huge endorsement deals along the way.
We selected 10 images shared in 2015 from her Facebook page and through our collage, find out our 4 main segments of Omotola’s brand below…
Omotola’s fanbase seem very loyal and ready to consume anything brand related and as such the sexy star is also interactive with them on social media, she retweets and replies to their comments. Shortly after she retweeted one of our tweets, we had over 5,500 impressions with almost 500 people engaged in the exchange…The Power Of Brand Omotola!
Today, as Google results reveal, there is alot of talk about personal branding, and virtually every career-minded professional understands its importance. Personal branding helps you find a new job, get promoted, open clients’ doors, increase business success, and enhance your happiness at work every day. And it helps you do your job better – regardless of your role.
Personal branding expert William Arruda shares with us what you need to know so you can use the power of personal branding to fully energise and maximise your career. Personal branding is as easy as 1-2-3!
Step 1: Know Yourself
To build a strong brand, you too must focus on authenticity – who you really are. Branding is not spin, and it’s not packaging (though packaging is a component). Strong brands are uncovered – not created.
Step 2: Show Yourself
With a clearly defined and documented personal brand statement, you can begin to get the message out. In “Show,” you also design the packaging that embodies your brand. You do this by defining your personal brand identity system. This design system includes the font(s), colours, images and a tagline you will use consistently as the wrapper to all your communications. This wrapper helps reinforce your brand attributes and create recognition.
Step 3: Grow Yourself
Effective personal branding requires consistent repetition. In this step of the process you integrate your brand into everything you do by building and executing your personal media plan to increase the breadth of your brand and reinforce your message. You also increase credibility by integrating your brand into all your activities. Identify the tools in the real- and virtual-world that will be used to keep you visible and available to your target audience.