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So today our focus is on the three ‘C’ which we believe every music artist or personal brand must have in order to build a successful business. Succcess as we know does not just fall from the heavens, it takes a lot of hard work, preparation and planning mixed in with the right opportunity which some may choose to term as ‘luck’.

As a music artist, entertainer or personal brand, you are your brand’s interface, you carry your brand along as you go around and you represent your brand at all times. It is therefore advisable that you choose your brand direction appropriately to ensure that you are simultaneously exuding this direction on all your different touch points.

Ok so back to today’s post, here are the three ‘C’ we believe every music artist, entertainer, or personal brand must have to succeed now…

1. Charisma:

Defined as:-

  • a) “compelling attractiveness or charm that can inspire devotion in others.”
  • b) “a divinely conferred power or talent.”

Charisma attracts people, people become fans, fans give you an audience, an audience means a target market to sell to, it is that simple! Charisma is your hidden (super)power to influence and engage people without even trying too hard! The question is, can charisma be acquired or are you born with it?

2. Character:

Defined as:-

  • “the mental and moral qualities distinctive to an individual”

Your distinctive characteristics will either be a magnet in attracting the right people to you or a repellant pushing people away from you. Whatever moral qualities you display, it is safe to say you will either acquire or lose from it, you will either enlarge your brand or shrink/stagnate it.

3. Connections:

  • “your network is your net worth!”

The connections you make as a music artist, entertainer, or personal brand are vital, they can potentially make or break you. As they say, your network is your net worth and for a music artist, entertainer, or personal brand; the worthy the connections you make the faster your progression and success could be.

Therefore, connect and build a relationship with the right people, ensure you have the right character qualities and don’t forget to pull that charisma card at all times if you’ve got it!

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Deborah Mitchell is the founder and CEO at Deborah Mitchell Associates and when you are an entrepreneur, there is always something to do when it comes to starting and running a business. For the new year, her goal is to be better at prioritising her time and here below she draws up a few tried-and-true actions which can be implemented every day to enable us to become a better entrepreneur this 2015.

1. Take time to focus on the day.

It’s hard to stay focused once the day gets started, so it is key to schedule a few minutes a day to just be quiet and focus on what needs to be done. Take time out to unplug and be still.

2. Review your goals of the day.

Think about and commit to paper or document digitally the goals you want to accomplish that day or in the next week by creating a to-do list.  As you complete each task, mark it off the list. It’s a great way to see how much progress you make in a day, a week or a month.

3. Stay up to date on your industry.

While it is important to stay up to date on current events around the world, it is just as important to stay up to date on the current events in your industry. Read at least one article pertaining to your business. Follow a publication on Twitter so that its latest information comes up on your timeline. Subscribe to your industry’s publication, so if you don’t get to read it online, you will get it in the mail.

4. Use social media.

Check your website and all your social media buttons daily and make sure they are operating properly. Nothing is worse than a potential client trying to find you online and your site is down. If you have a blog, try to write anywhere from two to three times a week. This is a way for your customers to know your brand. Social media is an excellent way to promote and market your business and reach people both domestically and internationally. If you don’t know how to use social media, then consider hiring an individual or company to create a strategy and manage your brand’s social media.

5. Connect and reconnect to your network.

With everyone concentrating on staying connected via social media, it is good every once in a while to pick up the phone and say hello. Spend a few minutes on the phone setting up a time to meet for coffee or lunch. If you’ve been to conferences, met a few people and collected business cards, then reach out to those people again.

What about you? What do you do or what will you do every day to be a better entrepreneur? Let us know in the comment section below.

Credit: | Deborah Mitchell | Edited by ModeMaison PR

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