MMPR FOCUS: WOMEN IN PR GHANA SEMINAR IS ABOUT TO KICK OFF…

Women in PR Ghana Seminar is an event organised by E’April Public Relations in partnership with the Institute of Public Relations Ghana, sponsored by Voltic Ghana, L’Oréal Ghana as well as a partnership with African University College of Communications (AUCC), Webster University Ghana Campus, Business and Financial Times, Daily PR Africa, Shotbyese and George Britton.

The maiden edition scheduled to take place on July 1, 2017 from 9:00 am to 4:00 pm at the World Trade Centre in Accra will be hosted by Diana Delali Amaglo (Head of PR, Sunnon Asogli Power Ghana Limited).

The event targets Public Relations professionals and students as well as people in the communications and the media industry.

Speaking at the seminar will be renowned female PR and communications specialists such as Prof. Audrey Gadzekpo (Dean of the School of Information and Communications Studies, University of Ghana), Dr. Ayokoe Anim-Wright (President, African University College of Communications), Gifty Bingley (Head of Corporate Affairs, Tigo Ghana), Cynthia E. Ofori-Dwumfuo (PR Business Leader, Ogilvy & Mather Ghana). They will be covering topics such as choosing and starting a career in PR, pitching and building media relationships, social media for today’s PR woman, rising up the corporate ladder amongst others.

Tickets are available for purchase at the reception of GIJ, AUCC, Webster University Ghana Campus and IPR Ghana Secretariat.

For further information and enquiries, email: womeninprghana@gmail.com and follow Women in PR Ghana on all social media sites.

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MMPR FOCUS: MUST LISTEN PR TALK PODCAST WITH KELLEN…

Hello everyone and welcome to our very first blog post of 2017…hoorayyy! We hope the year has started as wonderfully as you hoped. For us, it has kicked off on a busy but interesting foot and we are hoping the remainder will follow suit!

Today we wanted to share with you an interesting, laid back podcast session our PR girl Cynthia had with USA based publicist Kellen Cache, founder of Coleman PR Firm. We talked about…wait a minute you are supposed to listen to find this out!

Click below…

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MMPR FOCUS: GRAB A FREE PR SESSION WITH US THIS JAN 2017!

For the month of January 2017, we are offering 17 start up businesses/brands in the lifestyle, music, beauty, fashion, entertainment industries or a celebrity brand the opportunity to hire us for a day for FREE to assist with PR services.

What can this FREE offer be used for?

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The free offer can be used to gain insights to:

  • Launch a new product
  • Clean up a business/brand image (visual/personal branding)
  • Gain a brief insight into PR
  • Learn about content creation and posting on 1 specific social media platform
  • How to effectively use Instagram for your business/brand etc

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Special conditions apply such as:

  1. Offer ONLY applies to startup/emerging brands, proof could be required.
  2. A maximum of 5 hours of our time will be allocated to you for the day.
  3. ONLY one free session will be allowed per brand/startup.
  4. Offer is valid for the month of January 2017 only.
  5. Use our hashtag #MMPR4ADay when you contact us.
  6. Contact us by December  31, 2016 only.

Contact us on the form below or alternatively, email us at: modemaisonpr@gmail.com

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MMPR FOCUS: MUST KNOW INSTAGRAM TIPS AS WE HOSTED #PRCHATAFRICA TOPIC SIX!

With over 500 million active accounts and 300 million daily users, Instagram is undoubtedly our BEST social media platform! We love the creative visual control it offers to its users.

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Instagram is undoubtedly one of our favourite social media platform and we spend countless hours preparing our content for this platform which we share to our followers practically daily in French and in English.

So when it was our turn to host #PRChatAfrica (now) weekly Twitter chat session, we naturally only had one topic in mind – How to use Instagram for Business!

If you missed it yesterday, do not worry! We have the chat session all Storified for you to have a good ol’ catch up. Just click below…

https://storify.com/ModeMaisonPR/prchatafrica-topic-six

For those who require assistance with creating engaging content or increasing follower numbers, do get in touch!

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MMPR FOCUS: THE PR DISASTER IN RIGOBERT SONG’S MISCOMMUNICATION…

« Communication leads to community, that is, to understanding, intimacy and mutual valuing.» ~ Rollo May

If like us you were hit with the news on Sunday that our powerful Capi aka Magnan aka Rigobert Song was struck down by the dreadful stroke/brain anuerysm, then we are sure in your own way you must have asked the good Lord to be with him and to bring him out of this sound and safe.

The news of the stroke quickly spread like wildfire on a hot summer’s day across the social media platforms with it culminating on Monday afternoon from several un-confirmed / un-associated sources that Capi had passed away – how cruel.

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What struck us was the fact that there has been no designated official spokesperson for Song to act as a source of information for the public and news medias and to put to bed all the vile rumours and made up stories surrounding the situation (the official Fecafoot Twitter profile has not even shared the news!).

Given the fact that Song has lived a public life for a number of years, a personal staff which SHOULD include an official spokesperson or PR representative is a priority especially in this day and age of social media virality. But all we have seen so far is updates from this person who knows that person or regurgitated information from online sites with no real verification…for a personality of his stature that is a PR disaster at a high level!

Here are some recommendations of what should have happened:

  1. Set up a social media profile (Facebook which feeds to Twitter or just a Twitter account)
  2. Designate an official spokesperson (capable of expressing in both English and French.)
  3. Decide on the message (including visual) that you want the public to know and stick to that.
  4. Hold a news conference to inform the public on the situation – facts only.
  5. Keep the online profile updated at least daily.
  6. Interact with the public – reply to their ‘get well soon’ posts, share/retweet messages – bring them close and show them you are appreciative of their thoughts and support at this difficult time.

In all of this, we wish our Capi a speedy recovery.

Credit: Google Images

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