MMPR FOCUS: MUST KNOW INSTAGRAM TIPS AS WE HOSTED #PRCHATAFRICA TOPIC SIX!

With over 500 million active accounts and 300 million daily users, Instagram is undoubtedly our BEST social media platform! We love the creative visual control it offers to its users.

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Instagram is undoubtedly one of our favourite social media platform and we spend countless hours preparing our content for this platform which we share to our followers practically daily in French and in English.

So when it was our turn to host #PRChatAfrica (now) weekly Twitter chat session, we naturally only had one topic in mind – How to use Instagram for Business!

If you missed it yesterday, do not worry! We have the chat session all Storified for you to have a good ol’ catch up. Just click below…

https://storify.com/ModeMaisonPR/prchatafrica-topic-six

For those who require assistance with creating engaging content or increasing follower numbers, do get in touch!

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MMPR FOCUS: THE COST OF NATHALIE KOAH’S BABY…

“A baby is a blessing. A gift from heaven above. A precious little angel to cherish and to love.”

In true celebrity style, Cameroon’s socialite Nathalie Koah welcomed her first child – a daughter named Beverly Nayla about two weeks ago at the renowned celebrity hospital and maternity unit Cedars Sinai in Beverly Blvd, Los Angeles California.

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Having a baby is one of the most important events for a family. According to Cedars Sinai, mothers to be can take comfort in the knowledge that they will receive the highest level of care. Every mother and baby is special to them and the new mothers give birth in beautifully decorated private labour-delivery-recovery rooms.

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These rooms furnished in soft colours, recessed lighting and coordinated bedding and drapery provide the mother to be with a sense of home. The special touches, including full-sized tubs for relaxation during labour and comfortable birthing beds also add to the mother’s comfort and all these come at a price of between USD 2,800 to USD 4,000 a night. Yes you read that right!!

Nathalie Koah had her baby around the 12th of October and left the hospital around the 17th of October (according to her posts), for a 5 five night’s stay at this facility brings her maternity room bill only to a cost of between USD 14,000 to USD 20,000.

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Posted by NK on 17th October 2016

Ms Koah joins a list of high profile celebrities such as Kim Kardashian, Victoria Beckham, Kate Hudson, Penelope Cruz, Kourtney Kardashian and Jessica Simpson to name but a few to have their babies at this hospital.

Despite her past, Ms Koah has identified her strengths and continues to forge a personal brand persona that is crafted on luxury and the luxe lifestyle. She is frequently seen carrying/wearing high end fashion/accessories and staying at high end hotels around the world.

For those looking to build their personal brand, here are a few tips:

  • Identify your uniqueness and strengths
  • Craft your personal brand persona
  • Build your platform – via social media?
  • Be yourself

We wish the new mother a wonderful new life as she embarks on this new journey of mummyhood.

For more of our tips, follow our social media pages as below.

Credit: Google Image | Nathalie Koah Facebook

Twitter: @ModeMaisonPR

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MMPR FOCUS: PR CHAT AFRICA MAKES ITS DEBUT ON TWITTER…

“PR Chat Africa aims to become a go to resource platform for brands and representatives within the African market and beyond.”

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The #PRChatAfrica hashtag is going full swing launching tomorrow with a Twitter party from 2pm GMT. The idea behind this initiative is simple: a few PR loving girls from African descent based around the world take on different topics via Twitter chat sessions  to share their experiences/knowledge for one hour every week this October and twice a month thereafter.

Put together by us, #PRChatAfrica will be an interactive, informative and enjoyable platform where all PR lovers and non PR lovers are welcome! If you are a brand, this platform will offer you the opportunity to find and collaborate with a publicist in the market you are targeting. For other representatives and the media, this platform will offer content writing collaborations for your African and non-African readers/audiences interested in business/marketing/communications and branding.

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To find more about the initiative, join us tomorrow from 2pm GMT prompt on Twitter by following the hashtag #PRChatAfrica.

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MMPR FOCUS: SIX TOOLS TO DEVELOP AN OUTSTANDING SOCIAL MEDIA STRATEGY…

In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channels out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

1. Twitter.

Twitter is a very popular social media channel. It’s a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible. Add symbols and emoticons for a fun twist to your posts as a way to cultivate interest in your posts while also making them shorter and easier to read.

2. Facebook.

Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.

Pinning posts is also a good tactic, especially for drawing attention to current specials or important information. Experiment with Facebook ads, too.

3. Images.

Use images when you can. It doesn’t matter what it is — a photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful infographic or a fun GIF. A photo or animation will catch the eye and more than likely make them stop browsing long enough to look. It will also help with your SEO optimisation. Videos also work well for this.

4. Content.

Content is king. Remember that. Once your image has caught their eye, the viewer will be looking for the content behind the photo. What they read will determine if they click through. So provide content that will make them want to click. Be sure to keep your target audience in mind when creating your content. What will catch their attention? What are they looking for from you? What answers can you provide to their questions?

5. Build a community.

Don’t just look for followers. Build a community with them. Put some personality and humor into your brand with your posts. You want to be “social”, after all. That means you need to entertain your followers once in a while. And remember to converse directly with your followers. Interact with them. Like and respond to their posts. Retweet them. And ask them to interact directly with your posts.

6. Campaigns.

To keep your audience engaged, you need to be engaging as well. One way to do that is run cross-channel campaigns on all you social platforms. But while anyone can run a contest or campaign like this, to stand out you need to make yours have a charitable, inspirational, or emotional component to it — something that will tug at the heartstrings of whoever is reading about it. If your company is already involved in some sort of volunteer work, this is a good way to inspire and engage followers. How do you do this across channels? 1. Tell a powerful story. Use short quotes about if you have to, and link back to your website so they can find out more. 2. Brand your campaign with a unique name and hashtags to make it memorable and stand out.

These are just a few ways to make your social media marketing stand out. Good luck!

Credit: Realistic Shots (Image) | Kelly Bolton (content) | Entrepreneur.com

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MMPR FOCUS: A TRAVELLER’S GUIDE TO SOCIAL MEDIA…

Social networks aren’t just for bragging while you’re on vacation, they’re an indispensable tool for planning and making the most of your trip—even if you don’t know a hashtag from a hashbrown

BARE FEET IN THE FOREGROUND, aqua-blue ocean in the background. This Instagram cliché is the extent of many people’s knowledge of social media when it comes to travel. But besides letting you humble brag (otherwise known as plain-old brag), many apps and sites offer real value to travelers. Among the best reasons to befriend, follow and be followed: You can get leads on great airline and hotel deals, keep a tidy visual diary while you roam and find the hot spots in every city ever ’grammed about. And, sure, you can also let all the sad souls back home see what you see, when you see it, bare feet and all. Here, a few tips on clearing the clutter and making social media work for you.

Facebook

The constantly evolving social network has long been the go-to place to share your vacation pics (yawn) and, more usefully, to hit up your friends and their friends for recommendations on where to stay and what to do in any given destination. And in recent years, a series of beefed-up features is making both the planning and sharing process more efficient.

Go Live | Launched world-wide last month, Facebook Live lets you live stream whatever you’re seeing and hearing directly into your friends’ Facebook feeds. You can broadcast in real-time your ski lift ride in Telluride or your truffle hunt in Umbria, then keep those broadcasts in your timeline until you delete them.

Gang Up | If you’re planning a getaway with a number of people, create a group and invite all your fellow travellers to use the “timeline” (think of it as a message board) to discuss logistics and make suggestions. “On an email thread, it’s easy for stuff to get lost in the shuffle,” said MoMo Zhou, a spokesperson for Facebook. “This helps you stay organised.”

Show and Tell | Facebook’s Events tab isn’t just a collection of invitations from people you met at networking events a decade ago. Within the past few months Facebook’s mobile app has rolled out the ability to browse events (live music and art exhibits, for example), by time and city, making it easier to snag tickets to see your favorite sax player, say, in a little-known jazz club in Amsterdam.

Twitter

Twitter has turned into an all-in-one spot for sharing—briefly. Along with disseminating your travel woes and triumphs in 140 characters or less, you can now post a slideshow of up to four photos and even edit and post a 30-second video. But it has, arguably, more-practical travel functions as well.

Bargain Shop | “Twitter is a quick, cost-effective way [for travel companies] to push out a last-minute deal or flash sale,” said Lauren Smith, vice president of marketing for tour operator Trafalgar U.S.A. “Search specific destinations, keywords and hashtags like #traveldeals.”

Troubleshoot | Twitter can also help resolve travel snafus, especially of the airline variety. “Twitter teams [on some airlines] are usually more empowered than phone agents,” said Gary Leff. “You can avoid hold times and get through to someone quickly. A seatmate on a recent flight tweeted @AmericanAir that he was going to miss his flight, and they rebooked him before we landed.”

Instagram

Armed with a series of flattering filters, the photo-sharing Instagram app is a nearly foolproof way to make your deskbound colleagues back home jealous, and perhaps more important, serve as a daily travel diary. That’s old news. What’s new is that the app now makes it easier to help map out your next trip and guide you when you’re on the road.

Window Shop | Last summer, Instagram rolled out a more robust search feature that lets you look up photos taken at practically any place you might be interested in visiting (beaches, museums, restaurants, you name it). That means if you type “Paris” in the search window, you’ll be led to all hashtags and posts with Paris-related tags. “I look for photos from people based in the city I want to go to,” said Amanda Spurlock, the social media manager for Zagat, the restaurant-review company. “They usually lead me to cool insider spots, like their favorite coffee shops.”

Show Restraint | “When you’re traveling, you can get so stoked on [all the images] you’re capturing that it may seem like you can’t get it out fast enough,” said Chris Burkard, a travel photographer with approximately 1.6 million Instagram followers. “But restraint is key.” Unlike on Twitter, where even the most zealous of tweeters are excused, on Instagram, there is such a thing as over-saturation. “I don’t have a magic number,” said Mr. Burkard, “but I typically post one to two photos a day.”

Snapchat

Snapchat launched in 2011 primarily as a way of sending short-lived pictures (and, later, videos) to friends. But in 2013, the app added Snapchat Stories, where a user can post a day’s worth of snaps and videos compiled into a movie of any length that anyone (followers or not) can view for 24 hours. True, you could share a picture or short video on Instagram or Twitter, but Snapchat is the only social app that lets you seamlessly string together a chain of photos, videos and commentary to sum up your travels.

Make a Travel Video Actually Worth Watching | The most well-crafted Snapshot Stories have a narrative arc. “If it’s all stills or selfies, it isn’t that engaging,” said Beth Kirby, a photographer and founder of the food blog Localmilkblog.com, who recently “snapped” her way around ceramic studios and hot springs in Japan. Start with some early exposition—perhaps a selfie video at the start of your bike ride through the Pyrenees—snapshots and clips as you approach the Col du Tourmalet and a big finish. It’s like mapping out a PowerPoint presentation, only more fun.

Dive Into Your Location’s ‘Live’ Stories | Not really into making a little home movie? That’s OK. Thanks to Snapchat’s “Live” stories feature (swipe right from the home screen) you can view a curated collection of photos and videos from the geographic region you’re currently in. It’s a quick, snappy introduction to some of the people, places, news and events that are trending nearby.

Periscope

The newest of the apps here, Periscope—owned by Twitter and launched last March—has one main function: It lets you turn your smartphone into a live video camera, letting you stream whatever’s around you directly to anyone on the app and Twitter, and respond to comments in real-time. Your Periscope feed can pop up in your Twitter feed and stay live for 24 hours, and then—poof—it’s gone, meaning a less-than-perfect broadcast won’t live to haunt you. And earlier this week Periscope announced it’ll allow users to preserve their streams by adding #save to the title of the broadcast.

Take Viewers for a Ride | Like an increasing number of media outlets and bloggers, Kalyan Karmakar, the founder of Mumbai-based food blog Finelychopped.net, uses Periscope to transport viewers to far-flung corners of the world—in his case, through the food markets and back streets of Mumbai. “I like to use [Periscope feeds] to give people a chance to learn about other cultures,” said Mr. Karmakar.

Don’t Sweat It | According to Ms. Spurlock, who runs Zagat’s Periscope account, many people are hesitant to use live-broadcasting because they’re worried that it won’t be good enough. “There’s the added pressure of not being able to perfect and edit and add filters,” said Ms. Spurlock. “But the Periscope community’s take is: Just hit broadcast.” And don’t stress about your phone’s memory. Periscope ’casts are streamed rather than downloaded, so they don’t take up any memory.

A Word About Hashtags

Think of hashtags as breadcrumbs leading the way, in the vast universe of social media, to topics of interest to you. For travellers, there are more hashtags than stars in the sky, but according to Janice Morris, Twitter’s head of lifestyle, a few of the most popular ones are:#CruiseChat (a Tuesday forum for all your pressing cruise questions), #TravelTuesday (another Tuesday forum for Tweeters looking for all kinds of travel tips) and #FamilyTravel (an anytime, any-day handle that offers a wealth of kid-friendly travel advice and recommendations).

Credit: Frederica Del Proposto (Image) | Andrea Bartz (Content) | Wall Street Journal

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