MMPR FOCUS: WHAT MAKES BRAND LOYALTY?

What really makes customers/clients/the public to be loyal to a brand or business? Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviours such as word of mouth advocacy. It is determined by several […]

3 THINGS YOUR PUBLICIST/PR AGENT SHOULD BE DOING…

In recent times, the need for a Publicist or PR agent to drive the promotion of an entertainment or corporate brand has become more and more common. In Cameroon for example, a few music artists since the explosion of Stanley Enow on the international scene have come to realise the importance of having a Publicist […]

MMPR FOCUS: TIPS FOR FEMALE ENTERTAINERS

Cameroon is now winning awards and thus being exposed on the world stage. With this exposure comes a great demand for our artists to start looking and acting the part. Today, we are taking a focus on our female entertainers, giving them 3 simple and basic key tips to boost their image. Epilation We may […]