MMPR FOCUS: THE COST OF NATHALIE KOAH’S BABY…

“A baby is a blessing. A gift from heaven above. A precious little angel to cherish and to love.”

In true celebrity style, Cameroon’s socialite Nathalie Koah welcomed her first child – a daughter named Beverly Nayla about two weeks ago at the renowned celebrity hospital and maternity unit Cedars Sinai in Beverly Blvd, Los Angeles California.

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Having a baby is one of the most important events for a family. According to Cedars Sinai, mothers to be can take comfort in the knowledge that they will receive the highest level of care. Every mother and baby is special to them and the new mothers give birth in beautifully decorated private labour-delivery-recovery rooms.

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These rooms furnished in soft colours, recessed lighting and coordinated bedding and drapery provide the mother to be with a sense of home. The special touches, including full-sized tubs for relaxation during labour and comfortable birthing beds also add to the mother’s comfort and all these come at a price of between USD 2,800 to USD 4,000 a night. Yes you read that right!!

Nathalie Koah had her baby around the 12th of October and left the hospital around the 17th of October (according to her posts), for a 5 five night’s stay at this facility brings her maternity room bill only to a cost of between USD 14,000 to USD 20,000.

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Posted by NK on 17th October 2016

Ms Koah joins a list of high profile celebrities such as Kim Kardashian, Victoria Beckham, Kate Hudson, Penelope Cruz, Kourtney Kardashian and Jessica Simpson to name but a few to have their babies at this hospital.

Despite her past, Ms Koah has identified her strengths and continues to forge a personal brand persona that is crafted on luxury and the luxe lifestyle. She is frequently seen carrying/wearing high end fashion/accessories and staying at high end hotels around the world.

For those looking to build their personal brand, here are a few tips:

  • Identify your uniqueness and strengths
  • Craft your personal brand persona
  • Build your platform – via social media?
  • Be yourself

We wish the new mother a wonderful new life as she embarks on this new journey of mummyhood.

For more of our tips, follow our social media pages as below.

Credit: Google Image | Nathalie Koah Facebook

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MMPR FOCUS: HOW THE NEW MUSIC MOGULS SUCCEED VIA THEIR OWN RULES…

How do you succeed in an industry that faces constant disruption?

The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as a springboard to build resilient brands that transcend the industry. Call them the new music moguls.

To better understand how the new music moguls roll, David Deal recently examined the artists who appear regularly on the annual Forbes list of highest-paid musicians, as well as a few who will certainly make the 2016 list later this year. The 31 names on the 2015 list made huge bucks, starting with Katy Perry, with $135 million earned. The lowest ranking musicians, Dr. Dre and Maroon 5, made $33 million each — not a bad haul even for those at the bottom rung.

The new music moguls matter not just because they make money — although their financial gains certainly constitute a yardstick by which their success is measured — but also because they are willing to adapt to a changing industry. As Katy Perry told Forbes, “Music has changed. The record is that launching pad for all kinds of other creative branches.” Recorded music in and of itself does not pay the bills unless an artist knows how to play ball with brands.

The industry’s biggest stars build their fan bases with music, but they make their money elsewhere. The Jay Zs, Taylor Swifts, and Justin Timberlakes cash in from touring, forming endorsement deals with brands, and by launching their own business ventures. They treat their own music as branded content hustled across multiple media to raise their profiles and support their tours.

And who can blame them? Consumers just don’t buy enough recorded music anymore to support the performers we say we love. The old rules, such as releasing an album and then touring to support the album, don’t work anymore. And while the new music moguls were not the first musicians to dip their toes into the world of endorsement deals and merchandising, they’ve certain taken these practices to a new level.

Let’s take a closer look at three examples.

Beyoncé and Katy Perry: Hustling Songs like Content

Katy Perry made her $135 million in 2015 from touring (playing 126 shows and earning $2 million per venue) and endorsing products such as Claire’s, Coty, and CoverGirl. And Beyonce may earn as much as $250 million by the time her Formation tour wraps up July 31. Beyoncé and Katy Perry both demonstrates how stars treat music as branded content that fuels a number of broader endeavors.

For instance during the 2015 holiday season, Katy Perry debuted her song “Every Day Is a Holiday” in an H&M commercial and streamed the track into H&M stores. She also modeled the H&M holiday collection. Why? Because she was releasing her own line of holiday-themed onesies. What better way to draw attention to her own line of apparel?

But Beyoncé took song hustling to a whole new level when she released “Formation” during Super Bowl 50. She relied on two important media: video, where she could accumulate millions of views within a day of its release, and the Super Bowl 50 halftime show, where she could command a global platform. And she took every advantage of the opportunity by unleashing a controversial song that gained her so much media attention that she was out trending Hillary Clinton, Bernie Sanders, and Donald Trump on Google for several days following the Super Bowl.

Why would one of the world’s most powerful musicians, whose net worth exceeds $250 million, release a song that anyone can stream for free? Because her Formation World Tour is just around the corner, and “Formation” is a perfect advertisement for the tour. Controversy creates conversation. And conversation creates curiosity. It’s no coincidence that the Formation World Tour was selling out in venues across the United States immediately when tickets went on sale after the song was released.

Not a bad rate of return for a song.

Rihanna: The Art of the Co-Brand

Musicians and brands have been cozying up to each other for decades. But new music moguls such as Rihanna are going well beyond the time-honored practice of hawking products or accepting money for tour endorsements. They’re creating relationships that re-imagine the role of the brand and the artist.

For instance, Rihanna’s $25 million relationship with Samsung puts the corporate conglomerate in the role of music distributor. When Rihanna released her new album on January 28, she found a way to go platinum and make money within 15 hours: Samsung bought 1 million copies of the album and gave them away. For Rihanna and Samsung, the album going platinum is not about record sales — it’s about creating a moment that earns attention for two giant brands at a time when attention is currency, as Brian Solis has noted. And Samsung is also sponsoring her World Tour, where the real money is made.

On the other hand, Rihanna’s relationship with Puma takes her personal brand in a different direction completely. Rihanna had already branched out beyond music with the release of her own fragrance line. She cracked the sportswear fashion industry when Puma named her creative director for its women’s collections, thus updating a cobranding model that Jay Z and Reebok started in 2003. The news helped re-contextualise Rihanna’s personal brand into the realm of style and fitness (just as fashion has done for hip-hop stars for years) although how much money she makes from the relationship is unknown (I doubt the sum is insignificant). After making headlines for her music, she was appearing in publications such as Vogue. Months later, it became apparent that the appointment was no gimmick. Her limited edition Creeper collection was credited with boosting Puma’s quarterly earnings beyond expectations. And Puma is a sponsor of her world tour too.

Rihanna’s transformation into a global fashion and music brand is now complete. And it’s a wise move. In the fickle world of music, you are only as good as your last YouTube video. By expanding beyond music, Rihanna has diversified her brand and created more revenue streams, as a smart conglomerate should.

Hustle and Flow

Creating innovative relationships with brands. Hustling content everywhere. Those are among the lessons that the music moguls teach any marketer, inside and outside the music industry. The moguls have many other lessons to share, which is discussed in a recently published ebook, The New Music Moguls. The biggest lesson of all, though, is this: in a disrupted industry, you need to change your assumptions before someone changes them for you.

Credit: David Deal | BrianSolis.com

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MMPR FOCUS: 7 TRICKS TO MAKING MILLIONS LOVE YOUR BRAND…

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Would you like to build a brand that reaches millions of people?

Whether your brand is about you, your company or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune.

However, we are often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.

This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavour that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavour to your branding efforts.

The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavour to your brand, you’ll still need to attract those who are salivating for your services. You also need to pay attention to those who don’t know that they’ll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who’s ready to eat.

Whether people know you exist or not, you need to have the right approach when creating a branding strategy. If your goal is to reach the masses with your products and services, here are the seven ways to attract millions of people to your brand:

1. Leverage social media.

Most social media platforms are free, yet most people fail to use it correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes and stories, instead of producing it themselves.

You want to be a diligent learner, but at some point you’ll want to create your own content for the world. Your social media platforms should build massive excitement for your targeted audience.

You should be fluent in at least three of your social media accounts. Personally, Daniel advocates Facebook, Twitter, YouTube and LinkedIn since they’ve helped him reach the most clients.

However, he has seen people who’ve made a massive impact on Instagram, Periscope, Pinterest, and others. Only share content on the social media channels that work best for your business.

“Content is King.”—Sumner Redstone

2. Develop strong websites.

Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be master: email capture, contact information, layout, copy-writing, visual aids, etc.

Overall, good websites require substance more than anything else. Substance is basically content that appeals to your audience.

Your website must inform, inspire, and engage. If people don’t find what they want in a website, they leave immediately. At Daniel Ally’s company, Dignify Designs, they build websites that draw traffic and get people to engage, giving you the ability to convert your leads into sales, which is the purpose of a business website.

3. Learn copywriting.

In order to reach the masses, he highly suggests you learn the secret skill of copywriting. Copywriting is a form of writing that publicists and advertisers use to reach billions of consumers every day. If you don’t have time to learn the million-dollar skill of writing copy, you can delegate it to someone who does.

This is the single-most missing element in the majority of brands. There are many books on the subject of copywriting: Joe Sugarman, Robert Bly, David Oglivy, and Victor Schwab have all written fascinating books that could change the entire course of your brand.

By cultivating the skill of writing copy, you’ll have the ability to reach millions of people. Either way, writing excellent copy allows you to strategically fashion your words to optimise your reach.

“Either write something worth reading or do something worth writing.”—Benjamin Franklin

4. Implant visual aids.

Have you ever seen websites without photos or videos? Webpages with videos and photos stand out far more than those that don’t. It also allows your reader to focus their attention on your brand by capturing their eyes. Since most people have photographic memories, the right visual aids dramatically enhance your brand.

Your websites and social media should be tattooed with visual aids of yourself, events, products and other goods. Photos and videos add proof of what you’re doing in your business. In many industries, many people aren’t able to secure opportunities simply because they don’t have visual aids to build trust. Who’s going to believe you without any visual evidence?

5. Be memorable.

What do you want to be remembered for? If you want to have a favourable reputation in the marketplace, you have to create your own reputation.

You also want to make sure your name is easy to spell and pronounce. It’s perfectly fine to cherish your name, but if it’s difficult to spell or pronounce to your client, you won’t be remembered.

The biggest and easiest names have two syllables: Branson, Buffet, Clinton, Oprah, etc. Then there are easy business names: Apple, Twitter, Facebook and Walmart.

Also, if your name is very common, like John Smith, you might want to have a nickname or add a middle initial. Your name is a big part of business and you want to be searchable for your audience.

Your reputation is your best advertisement.

6. Write a book.

When people like you, they’ll always buy your book. In Daniel’s business, his book allows him to get through amazing doors of opportunity. His chances also increased dramatically when people read his book. Once they discover the great ideas that he shares, he automatically has a new life-long fan. Plus, you never know who could be reading your book!

After selling thousands of books, he can tell you that publishing a book is a potent credential. In some cases, it can be comparable to an MBA or Ph.D. Either way, your book will expose you to other opportunities, which can lead you to bigger audiences to serve.

If you’re interested in publishing a book, but don’t know where to start, send him an email and he’ll give you more information.

“Writing is the beginning of all wealth.”—Benjamin Franklin

7. Create your backstory.

Since the beginning of human civilisation, we’ve learned our greatest lessons through the art of storytelling.

A backstory is a narrative that gives your audience enough information about you to make an informed decision. Backstories give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.

Your backstory should be congruent and favorable to everything you’ve marketed about. This includes biographies, testimonials and credentials.

Oftentimes, you’ll see people with backstories that are either confusing, contradicting or boring. The brands with the best back story will always set you up for your front-story, which is the moment you deliver your product or service.

Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have a plan for execution. If you invest in a first-class brand without a strategy, it’s the same as having a restaurant without chefs.

However, once you find a branding strategy and add taste to your menu, everyone will be able to have a feast!

Credit: Daniel Ally | PR Daily

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MMPR FOCUS: WHAT MAKES BRAND LOYALTY?

What really makes customers/clients/the public to be loyal to a brand or business? Brand loyalty, in marketing, consists of a consumer’s commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service, or other positive behaviours such as word of mouth advocacy. It is determined by several distinct psychological processes and it entails multivariate measurements.

This infographic below shows simply factors that can drive brand loyalty. A retro theme with some bright colours. Check on it!

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Do you agree? Drop your comments below.

Credit: Visual.ly

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MMPR FOCUS: L’EX INTERNATIONAL CAMEROUNAIS RIGOBERT SONG DONNE A SA BELLE-SŒUR OLIVIA SONG D’INCROYABLES CONSEILS AVANT LE MARIAGE. EN SAVOIR PLUS DANS LA DEUXIÈME EDITION DE VAULT MAGAZINE!

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Le deuxième numéro du magazine VAULT est enfin là. Centrée sur cette mythique journée de l’amour qu’est la Saint Valentin, on retrouve en couverture le célèbre couple Alex et Olivia SONG. Ils dévoilent leur vie, leur amour, leurs styles personnels ainsi que leurs projets.

La jeune femme entrepreneur dynamique et élégante Olivia Song y révèle le merveilleux conseil qu’elle a reçu de son beau-frère, l’ancien international de football camerounais Rigobert Song avant son mariage.  Elle nous partage également ses astuces sur comment maintenir sa forme, et exprime la force de leur amour l’un pour l’autre dans leur vie de famille avec leurs 2 garçons à Londres.

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Toujours à ce sujet nous sommes allés à la rencontré de la talentueuse blogueuse de mode Hayet Rida qui à travers son parcours et sa vie personnelle promeut de manière positive l’amour de soi, La Guga – une humoriste de médias sociaux amoureuse de la culture du Cameroun ainsi que la styliste nigérienne et entrepreneur Veronica Odeka.

VAULT est notre magazine trimestriel bilingue, de mode, de beauté et de style de vie dans une perspective africaine, camerounaise.

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Bonne lecture et à ne pas oublier le hashtag #IamVaulting

Demande du magazine: mmprcamer@gmail.com

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