MMPR FASHION FOCUS: TOP 10 SPRING/SUMMER 2015 CAMPAIGNS

As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015 kicking off our second fashion related post of the year. This season, fashion’s fascination with age and experience stole the limelight from fresh-faced models. From […]

MMPR FOCUS: GUCCI & COACH TAKE TOP SPOT IN LUXURY DIGITAL STUDY

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies. The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous […]

MMPR STYLE FOCUS: BE STYLISHLY RELEVANT THIS WINTER!

If you are like the rest who are Europe based, speaking particularly from London these past few days where they have finally kissed Autumn goodbye, packed away any remaining light clothing around in the wardrobes and dusted off any trace of dust off the winter coats minds ready to face the blistering cold weather ahead […]

MMPR FOCUS: BURBERRY THE DIGITAL LUXURY LEADER WHILE CELINE TRAILS BEHIND

With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas. While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found […]

SMELL LIKE AUTUMN – TOP TEN NEW AUTUMN FRAGRANCES

HEADY patchouli, crisp sea salt and even rich coffee – autumn/winter 2014’s new fragrances play on a diverse range of ingredients to create scents perfectly evocative of the brands that they represent. Woody concoctions conjure warmth even on the coldest winter days whilst new launches from Bottega Veneta and Byredo transport you to somewhere altogether […]