MMPR FOCUS: GUCCI & COACH TAKE TOP SPOT IN LUXURY DIGITAL STUDY

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies. The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous […]

MMPR FOCUS: BURBERRY THE DIGITAL LUXURY LEADER WHILE CELINE TRAILS BEHIND

With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas. While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found […]