FIVE THINGS TO LEARN FROM LOCKO’S MARGO VIDEO…

With our belief that our primary responsibility as a communication agency lies in the education of our Cameroon public, we equip them with tips to empower and make themselves better thus giving themselves a better chance at success in their chosen business field.

It is not a hidden fact that the Cameroon music scene has  come a long way since 2012 and we are increasingly noticing a steady progression upwards from the talents active within this scene. While there are most who are still playing in it, there are the few who have come to shake up things and cause a ripple. One of such is the young talent by name of Charles Arthur known as Locko who a few days ago released the video to Margo; a love song with all the beautiful and loving trimmings to it. So on our post today, we would like to give you our five things to learn from this video…

1) Charismatic Image: Locko is incredibly charismatic and pleasing to the eye. His smiley personality makes him easily liked giving him a boy next door look which is not constrained to the Cameroon market. With this likeable image, he can use it to his advantage on the international scene. The tip here is to have a proper image which resounds with the majority of your audience.

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2) Video Girl: The Margo video girl was rightly selected down to the last T! Whoever did the casting and subsequent choosing of this video girl must be applauded. Margo in the song is meant to be an extraordinary lady with something that no other girl possesses “nobody is hotter than Margo” and true to this caption the Margo video girl exudes glamour, elegance, style, that something extra which we are prepared to say has not been seen on video girls in Cameroon before. Just like the artist himself, the audience gets captivated and bewitched by her beauty which means we get to see the clip over and over again without even realising. The tip here is to sell something believable to your public one that matches your communication (lyrics).

3) Set styling: The little touches of the video set (burning candles, netting, and white bedsheets) empowered this love song even more creating a beautiful visual to contrast and thus complement the lyrics and the vocals of Locko. The tip here is to be detail orientated, aspiring to always put out dreamy and clean esthetics.

4) Video Angles: Phewww what is a love song without intimacy? We are literally taken behind the scenes on a classy peek at the amorous life of a gorgeous girl and her prince…from close ups to far away captures, dance moves with artistic connotation…we are enticed! The tip here for video producers especially is to always carefully choose their angles ensuring a satisfaction of the audience, the primary consumer.

5) The Song: Well, well, well…it all started from here…the lyrics, the production, the talent of Locko’s vocals and range as well as the diversity of including a little rap verse potentially makes this video one of the BEST videos of 2015. It is an unforgettable song very pleasing on the ears…tip here is to choose your product very carefully! Not all songs you do merit a release.

Finally, we would recommend to Locko and his team that they polish and develop his communication style to enable him maintain a personalised brand.

Thanks for reading! Watch the video below…

Twitter/Instagram: @ModeMaisonPR

Facebook: ModeMaison PR

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FIVE THINGS TO LEARN FROM STANLEY ENOW’S KING KONG VIDEO…

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Stanley Enow‘s King Kong video; a collaboration with Nigeria’s DJ Neptune brought to life by Ghana’s David Nicol-Sey was finally released online yesterday evening amidst great curiousity from his fans and onlookers alike. With almost 10,000 views in its first day, it reveals how long awaited this video was and how much Stanley Enow continues to be a sensation on the Cameroon music scene.

So with our PR, branding and marketing eyes, here are a few tips to learn from the recently released video:-

1) Think Professional: Your personal behaviour is paramount to the long term success of your business and Stanley Enow always takes a professional approach to his work which is noticed in all he does.

2) Think Image: Your brand is one of the most important factors for your eventual success. It’s the culmination of your identity, packaged and presented in a consistent way that’s pleasing, familiar, and attractive to your prospective and recurring audiences. Being a music artist, Stanley Enow‘s recognisable brand is his physical appearance/image which is always carefully and meticulously represented.

3) Think Business: Speaking from a Cameroon perspective, the music scene is especially seen as a platform to create enjoyment and fun and only a select few  – Petit Pays, Richard Bona, Manu Dibango to name these have really shown what one can achieve when one adds a business focus to one’s talent. Stanley Enow is well aware about the opportunities his popularity can bring and has taken the business side of Cameroon music one step further. From Hein Père tee shirts (which launched his brand as the biggest urban clothing brand in Cameroon), we now have Motherland branded sweatshirts (in collaboration with Idle Park Clothing), branded headphones, branded chains (in gold and silver) and as seen on the video branded drinks…coming soon? Stay tuned *winking*

4) Think to Sell a Dream: Stanley Enow understands the expectations of his audience and is not contented by merely releasing a song which is the product. He seeks to sell a dream of hope, excellence, success, possibility, to his fans. How does King Kong sell a dream? The panoramic shots of the villa, the nature shots coupled with the antique cars as well as Stanley Enow‘s overall fashion styling – the audience is thrown into a captivating world where there is luxury, there is beauty in the surroundings as well as the choice of shot angles, and there is also a play on the viewers mind like a dream with the slow rewind and playback of certain scenes…

5) Think Simple: Keep it K.I.S.S. – Keep It Simple Stupid with your methodology and plans and remain humble – you will not go wrong!

Watch the video here…huhhh!!

Twitter/Instagram: @StanleyEnow

Facebook: Stanley Enow Official