MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle. As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for […]

MMPR FOCUS: MEASURING YOUR CONTENT MARKETING ROI

In a recent piece on Mashable, Rebekah Iliff of AirPR concludes, “Even the most sophisticated companies give weight to different aspects of their PR efforts. PR will never be a ‘one size fits all’ solution. By nature, it requires a creative process and extreme level of influence in order to have an impact.” The problem of […]

3 THINGS YOUR PUBLICIST/PR AGENT SHOULD BE DOING…

In recent times, the need for a Publicist or PR agent to drive the promotion of an entertainment or corporate brand has become more and more common. In Cameroon for example, a few music artists since the explosion of Stanley Enow on the international scene have come to realise the importance of having a Publicist […]

MMPR FOCUS: CONTENT MARKETING – BEYOND THE HYPE

Today we are going to focus on the hype that surrounds content marketing and reach out to Paul Marsden, a consumer psychologist for his take. Happy reading!! Hype surrounding content marketing reached fever pitch in 2014. Heralded as the saviour of everything from digital display advertising to the 30 second spot, was there really any […]