MMPR FOCUS: LA COMMUNICATION SUR LA RENTRÉE SCOLAIRE PAR LES MARQUES CAMERS…

C’est fini les vacances, le mois de septembre est là. C’était le retour à l’école cette semaine au Cameroun et voici comment les marques camerounaises se sont exprimées sur les réseaux sociaux autour de ce sujet… The 2015 summer holidays have now come to an end and it is back to school time! In Cameroon […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART THREE – HANDLING THE MEDIA

Talking to the media can be daunting but you can make it a bit easier for yourself. Once you reach the reporter on the phone, remember that they’re extremely busy and probably on deadline. Be courteous, and ask if they have time to talk. If not, offer to call back at a more convenient time. […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART TWO – CRAFTING A PRESS RELEASE

Think of a press release as your ticket to publicity—one that can get your company coverage in all kinds of publications or on TV, radio stations and online websites. Editors and reporters get hundreds of press releases a day, how to make yours stand out? ONE: Be sure you have a good reason for sending […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART ONE – CREATING A STRATEGY

No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 1. Write your positioning statement. This sums up in a few sentences what makes your business different from the competition. 2. […]

MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle. As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for […]