MMPR FOCUS: MUST KNOW INSTAGRAM TIPS AS WE HOSTED #PRCHATAFRICA TOPIC SIX!

With over 500 million active accounts and 300 million daily users, Instagram is undoubtedly our BEST social media platform! We love the creative visual control it offers to its users. Instagram is undoubtedly one of our favourite social media platform and we spend countless hours preparing our content for this platform which we share to […]

MMPR MEDIA FOCUS: 5 PROGRAMMATIC TRENDS FOR 2015 MARKETERS NEED TO KNOW

Programmatic will break out of its niche and become an established answer to marketers’ digital advertising goals this year, predicts Martin Kelly, chief executive and co-founder, Infectious Media, as he outlines the key trends. Last year was truly a breakthrough year for programmatic advertising. We saw an increasing number of global brands embracing programmatic and […]

MMPR FOCUS: THE FAUX-THENTIC AUTHENTICITY; IS FAKE THE NEW FORTE?

Authenticity is the latest marketing buzz word. Consumers today, Millennials in particular, are told by their peers to be real, to be unique, and to live life without the filter. We see #nofilter photos and #nomakeup selfies online. But what does authenticity really mean in today‚Äôs socially-networked, digitally-connected world? And how much are consumers actually […]

DIGITAL MARKETING; TOP TEN TIPS BY LEIGH ODIMAH

Fashion consultant and publisher at StyleCanteen.com, Leigh Odimah speaks to Spice TV Africa about the world of digital marketing and what it can do for a business. Her top ten tips below… 1. Understand the purpose of the internet for your brand.2. Understand how the internet fits in with your strategy.3. Understand how the digital […]