MMPR FOCUS: LA COMMUNICATION SUR LA RENTRÉE SCOLAIRE PAR LES MARQUES CAMERS…

C’est fini les vacances, le mois de septembre est là. C’était le retour à l’école cette semaine au Cameroun et voici comment les marques camerounaises se sont exprimées sur les réseaux sociaux autour de ce sujet… The 2015 summer holidays have now come to an end and it is back to school time! In Cameroon […]

MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle. As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for […]

MMPR MEDIA FOCUS: 5 PROGRAMMATIC TRENDS FOR 2015 MARKETERS NEED TO KNOW

Programmatic will break out of its niche and become an established answer to marketers’ digital advertising goals this year, predicts Martin Kelly, chief executive and co-founder, Infectious Media, as he outlines the key trends. Last year was truly a breakthrough year for programmatic advertising. We saw an increasing number of global brands embracing programmatic and […]

MMPR FOCUS: GUCCI & COACH TAKE TOP SPOT IN LUXURY DIGITAL STUDY

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies. The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous […]