MMPR FOCUS: BURBERRY THE DIGITAL LUXURY LEADER WHILE CELINE TRAILS BEHIND

With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas. While the impact of Burberry’s digital innovation story may be cooling as a public relations message, the British brand remains the global leader in digital luxury amidst a luxury market full of laggards, found …

SMELL LIKE AUTUMN – TOP TEN NEW AUTUMN FRAGRANCES

HEADY patchouli, crisp sea salt and even rich coffee – autumn/winter 2014’s new fragrances play on a diverse range of ingredients to create scents perfectly evocative of the brands that they represent. Woody concoctions conjure warmth even on the coldest winter days whilst new launches from Bottega Veneta and Byredo transport you to somewhere altogether …