MMPR MEDIA FOCUS: 5 PROGRAMMATIC TRENDS FOR 2015 MARKETERS NEED TO KNOW

Programmatic will break out of its niche and become an established answer to marketers’ digital advertising goals this year, predicts Martin Kelly, chief executive and co-founder, Infectious Media, as he outlines the key trends. Last year was truly a breakthrough year for programmatic advertising. We saw an increasing number of global brands embracing programmatic and […]

MMPR FOCUS: FIVE TRENDS DRIVING DIAGEO’S LUXURY MARKETING

Diageo Reserve, which houses the drinks giant’s premium brands such as Johnnie Walker Blue Label, Tanqueray No. Ten and Ciroc, is in rude health.¬†Currently 10% of the overall business, it is in double-digit growth across both developing and emerging markets and is on target to account for 20% of revenues in the coming years. Buoyed […]