MMPR FOCUS: BRANDS FLOCK TO PINFLUENCERS AS PINTEREST PITCHES ADS

In the past few months, advertisers ranging from Tommy Hilfiger to VH1 to Benjamin Moore started spending marketing dollars to promote their brands on Pinterest. But with a few exceptions, those companies didn’t actually buy any ads on the fast-growing social network, which allows users to “pin” images of their favourite things or places. Instead, […]