MMPR FOCUS: NEW RADIO SHOW HITS THE DIGITAL AIRWAVES EVERY TUESDAY! TIME TO GIST ON URBAN JAZZ RADIO…

Testing Testing One Two Three..!

Our PR girl and avid solo traveller Cynthia has taken her voice onto the digital airwaves with a funky weekly conversational radio show concept #GistWithCynthia on digital radio station Urban Jazz Radio.

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#GistWithCynthia is a fun conversational concept covering a variety of topics weekly on fashion, beauty, travel, business, money, relationships and a review of social media trending items topped with ofcourse a selection of music tracks from afrobeats to dancehall from Cynthia’s playlist. “The show is a place where myself, my guests and my audience can air our views and just gist on a variety of topics affecting our daily lives or our community in an informal and fun way.” states Cynthia.

The show which kicked off at the beginning of this year amidst positive feedback with special guests fashion blogger Hilda Ngelo, fashion brand manager and accountant Sonya Foretia and mind strategist Dee Burrowes is now well into its 12th episode this coming week. So far, Cynthia has received over 20 guests all from various backgrounds in music, PR, events, content creation, health, fashion, art & design, film production etc and is looking forward to speaking to many more.

The great thing about #GistWithCynthia is that anyone can be part of the show.” added Cynthia. Yes, YOU too can be part of the weekly gist sessions by either tuning in and listening online on link below and contributing your views by using the hashtag #GistWithCynthia or following Cynthia @brownschuga on Twitter. You can also call the studio on (0044) 0203 432 1333 and if you are in London, ofcourse you are welcome to join Cynthia at the studio in South East London!

Launching or launched a new business, new project, new initiative or have a client who fits the bill? Feel like guest presenting with Cynthia? No sweat, just drop us a message on the social media profiles listed or email address given.

Just be ready to join the conversation and gist! Tune in, Tuesdays 7.30pm-9pm.

Audios from past shows will soon be available to listen to online. Sincere thanks to all the guests and listeners/contributors so far! See you on Tuesdays…!

Enquiries: modemaisonpr@gmail.com

Instagram | Twitter follow: @modemaisonpr | @brownschuga

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MMPR FOCUS: GRAB A FREE PR SESSION WITH US THIS JAN 2017!

For the month of January 2017, we are offering 17 start up businesses/brands in the lifestyle, music, beauty, fashion, entertainment industries or a celebrity brand the opportunity to hire us for a day for FREE to assist with PR services.

What can this FREE offer be used for?

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The free offer can be used to gain insights to:

  • Launch a new product
  • Clean up a business/brand image (visual/personal branding)
  • Gain a brief insight into PR
  • Learn about content creation and posting on 1 specific social media platform
  • How to effectively use Instagram for your business/brand etc

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Special conditions apply such as:

  1. Offer ONLY applies to startup/emerging brands, proof could be required.
  2. A maximum of 5 hours of our time will be allocated to you for the day.
  3. ONLY one free session will be allowed per brand/startup.
  4. Offer is valid for the month of January 2017 only.
  5. Use our hashtag #MMPR4ADay when you contact us.
  6. Contact us by December  31, 2016 only.

Contact us on the form below or alternatively, email us at: modemaisonpr@gmail.com

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MMPR FOCUS: HOW THE NEW MUSIC MOGULS SUCCEED VIA THEIR OWN RULES…

How do you succeed in an industry that faces constant disruption?

The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as a springboard to build resilient brands that transcend the industry. Call them the new music moguls.

To better understand how the new music moguls roll, David Deal recently examined the artists who appear regularly on the annual Forbes list of highest-paid musicians, as well as a few who will certainly make the 2016 list later this year. The 31 names on the 2015 list made huge bucks, starting with Katy Perry, with $135 million earned. The lowest ranking musicians, Dr. Dre and Maroon 5, made $33 million each — not a bad haul even for those at the bottom rung.

The new music moguls matter not just because they make money — although their financial gains certainly constitute a yardstick by which their success is measured — but also because they are willing to adapt to a changing industry. As Katy Perry told Forbes, “Music has changed. The record is that launching pad for all kinds of other creative branches.” Recorded music in and of itself does not pay the bills unless an artist knows how to play ball with brands.

The industry’s biggest stars build their fan bases with music, but they make their money elsewhere. The Jay Zs, Taylor Swifts, and Justin Timberlakes cash in from touring, forming endorsement deals with brands, and by launching their own business ventures. They treat their own music as branded content hustled across multiple media to raise their profiles and support their tours.

And who can blame them? Consumers just don’t buy enough recorded music anymore to support the performers we say we love. The old rules, such as releasing an album and then touring to support the album, don’t work anymore. And while the new music moguls were not the first musicians to dip their toes into the world of endorsement deals and merchandising, they’ve certain taken these practices to a new level.

Let’s take a closer look at three examples.

Beyoncé and Katy Perry: Hustling Songs like Content

Katy Perry made her $135 million in 2015 from touring (playing 126 shows and earning $2 million per venue) and endorsing products such as Claire’s, Coty, and CoverGirl. And Beyonce may earn as much as $250 million by the time her Formation tour wraps up July 31. Beyoncé and Katy Perry both demonstrates how stars treat music as branded content that fuels a number of broader endeavors.

For instance during the 2015 holiday season, Katy Perry debuted her song “Every Day Is a Holiday” in an H&M commercial and streamed the track into H&M stores. She also modeled the H&M holiday collection. Why? Because she was releasing her own line of holiday-themed onesies. What better way to draw attention to her own line of apparel?

But Beyoncé took song hustling to a whole new level when she released “Formation” during Super Bowl 50. She relied on two important media: video, where she could accumulate millions of views within a day of its release, and the Super Bowl 50 halftime show, where she could command a global platform. And she took every advantage of the opportunity by unleashing a controversial song that gained her so much media attention that she was out trending Hillary Clinton, Bernie Sanders, and Donald Trump on Google for several days following the Super Bowl.

Why would one of the world’s most powerful musicians, whose net worth exceeds $250 million, release a song that anyone can stream for free? Because her Formation World Tour is just around the corner, and “Formation” is a perfect advertisement for the tour. Controversy creates conversation. And conversation creates curiosity. It’s no coincidence that the Formation World Tour was selling out in venues across the United States immediately when tickets went on sale after the song was released.

Not a bad rate of return for a song.

Rihanna: The Art of the Co-Brand

Musicians and brands have been cozying up to each other for decades. But new music moguls such as Rihanna are going well beyond the time-honored practice of hawking products or accepting money for tour endorsements. They’re creating relationships that re-imagine the role of the brand and the artist.

For instance, Rihanna’s $25 million relationship with Samsung puts the corporate conglomerate in the role of music distributor. When Rihanna released her new album on January 28, she found a way to go platinum and make money within 15 hours: Samsung bought 1 million copies of the album and gave them away. For Rihanna and Samsung, the album going platinum is not about record sales — it’s about creating a moment that earns attention for two giant brands at a time when attention is currency, as Brian Solis has noted. And Samsung is also sponsoring her World Tour, where the real money is made.

On the other hand, Rihanna’s relationship with Puma takes her personal brand in a different direction completely. Rihanna had already branched out beyond music with the release of her own fragrance line. She cracked the sportswear fashion industry when Puma named her creative director for its women’s collections, thus updating a cobranding model that Jay Z and Reebok started in 2003. The news helped re-contextualise Rihanna’s personal brand into the realm of style and fitness (just as fashion has done for hip-hop stars for years) although how much money she makes from the relationship is unknown (I doubt the sum is insignificant). After making headlines for her music, she was appearing in publications such as Vogue. Months later, it became apparent that the appointment was no gimmick. Her limited edition Creeper collection was credited with boosting Puma’s quarterly earnings beyond expectations. And Puma is a sponsor of her world tour too.

Rihanna’s transformation into a global fashion and music brand is now complete. And it’s a wise move. In the fickle world of music, you are only as good as your last YouTube video. By expanding beyond music, Rihanna has diversified her brand and created more revenue streams, as a smart conglomerate should.

Hustle and Flow

Creating innovative relationships with brands. Hustling content everywhere. Those are among the lessons that the music moguls teach any marketer, inside and outside the music industry. The moguls have many other lessons to share, which is discussed in a recently published ebook, The New Music Moguls. The biggest lesson of all, though, is this: in a disrupted industry, you need to change your assumptions before someone changes them for you.

Credit: David Deal | BrianSolis.com

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MMPR FOCUS: WARDROBE BOUTIQUE IS FRESH, YOUTHFUL, SASSY SAYS FASHION BLOGGER MAMMYPI…

London based Cameroon fashion blogger and influencer Hilda Ngelo who blogs under the pseudo of Mammypi is currently enjoying her break with her siblings on their once a year family Christmas holiday together in Cameroon.

The fashionista has taken this time to also go around sightseeing and visiting other cities including Bamenda, Douala, Yaoundé, Limbe. Whilst in Douala, she also made a stop at our mixed fashion boutique WardRobe which she called “fresh, youthful, sassy” – “I wanted to wear a bright colour there as the concept of the store is fresh, youthful, sassy” she commented.

The fashionista also loved the boutique display layout as well as the items being sold and commented on how excellent our girls Gerda and Christelle were [we thank God!].

On her overall review of her trip to Cameroon, she said it to be “rewarding, great to be home where I am recognised and celebrated.”  She also commented on how she also took the opportunity to explain and “blogducate” most people who took an interest in her work about the basis of blogging quashing the wide view that blogging gave instant cash!

We give her a thumbs up!! Here are some pictures she took…

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MMPR FOCUS: THE BIGGEST SOCIAL MEDIA TREND FORECAST FOR 2016…

This year, we saw a recognisable boom in the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works.

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While 2015 has been a great year for social media, 2016 is predicted to be even better and here are some predictions on social media trends for the new year.

1. More e-commerce features will be available.

The “buy” button may possibly become a distinctive feature in some social media platforms. Facebook ads already allow click-through directly to merchant websites, and it’s not surprising if other networks allow this kind of feature. We may also expect a shopping cart in one of these big social networks soon.

2. Interactions with audiovisual media will increase. 

More than 50% of users say that videos and images are more engaging as compared to simple text posts. Even on micro blogging platforms like Twitter, posts with images get more engagement despite the short captions. This only shows that people are more likely to respond to visual stimulus. Podcasting and audio content may also become a powerful new medium for advertising.

3. Advertising will become more prominent.

More and more companies are using social media ads in addition to Google ads to promote their products. It’s safe to say that in the next few years, our News feed will be dominated by ads and businesses will spend more money on them. It’s also expected that social media platforms will allow more advertising functions, including automated ads and pop-ups.

4. Safety and security will be an emphasis. 

Because of the rising social media trend, more users have become victims of phishing and other cyber crimes. Such concerns call for better security in divulging personal information online. In the coming years, social media platforms will probably have better security features which will prevent identity theft, cyber stalking, and phishing.

5. More platforms will rise…and probably fall or get eaten by the Big Three.

The big three of social media—Facebook, LinkedIn, and Twitter—are the most prominent platforms for businesses. Therefore, they have the biggest money in circulation. Smaller platforms will most likely appear, and they may either become slightly popular enough to stay in the game or get acquired by a bigger business. Many companies have been acquired by the Big Three in the past, with Instagram as one of the most notable mentions. The company was launched in 2010 and acquired by Facebook for $1 billion in 2012. WhatsApp, an instant messaging platform, was also acquired by Facebook for less than $200,000,000 in 2014. Social media has opened up new possibilities to online users. Company websites and shopping sites still have dominance when it comes to e-commerce, but social media is steadily rising up to the game. Sooner or later, we may find a completely new method of online advertising, but for now, social media is the ultimate trend and it isn’t going anywhere.

Credit: Charles Crawford | Social Media Today | Google Image

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