MMPR FOCUS: LA COMMUNICATION SUR LA RENTRÉE SCOLAIRE PAR LES MARQUES CAMERS…

C’est fini les vacances, le mois de septembre est là. C’était le retour à l’école cette semaine au Cameroun et voici comment les marques camerounaises se sont exprimées sur les réseaux sociaux autour de ce sujet… The 2015 summer holidays have now come to an end and it is back to school time! In Cameroon […]

MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle. As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for […]

MMPR FOCUS: UNDERSTANDING THE BENEFITS OF USING OUTDOOR BANNERS IN YOUR MARKETING

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular […]

MMPR MEDIA FOCUS: 5 PROGRAMMATIC TRENDS FOR 2015 MARKETERS NEED TO KNOW

Programmatic will break out of its niche and become an established answer to marketers’ digital advertising goals this year, predicts Martin Kelly, chief executive and co-founder, Infectious Media, as he outlines the key trends. Last year was truly a breakthrough year for programmatic advertising. We saw an increasing number of global brands embracing programmatic and […]

MMPR FOCUS: HOW TO DEAL WITH A BRAND IDENTITY CRISIS.

The most successful brands have strong and distinctive identities that can be described in one or two words, and they are rarely fazed by the competition. But if that’s not the case with your brand, you might well be facing a “brand identity crisis”. So how can you recognise and deal with this before it’s […]