HOW ARE WE FARING ON TWITTER?

The right social media platform can be the most accessible marketing platform where you can engage with your customers freely. It allows your brand to connect directly with your community through your content and imagery, and for your customers to provide you with vital real-time feedback.

For us our social media homes are very important to us, they are the very heart of our everyday business deals and we get them updated many times daily. We wanted to show you how we are faring on one of the platforms by sharing with you a snapshot of our Twitter reach this past month.

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We love what we do and if you are seeking an agency who understands social media to handle yours, ModeMaison PR is your answer 😉

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Pinterest: MMPR1

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MMPR FOCUS: VISUAL CONTENT MADE EASY BY POLYVORE

Fashion brands aren’t just on the social media train – they’re driving it! This is great news for consumers and brands alike: there’s more content than ever out there, and two-way conversations are happening from reviews on beauty sites and social media to user-generated content that is published on both websites and social platforms. The downside to all this content? It’s hard to find the truly high-quality content and it can be difficult to compete to create eye-catching content that stands out from the rest.

A solution to the visual content problem is Polyvore. Polyvore is a visual content platform that has built-in ecommerce functions. It’s a community in which fashionistas create and circulate content, all the while utilizing links to products that can largely be purchased online. Collections of fashion products are created in what is called a “set” like this one —>

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Brands from indie modcloth to established old Bloomingdale’s have made successful runs at using Polyvore to engage consumers and drive sales. For other fashion brands, though, it’s one of the most frequently overlooked social media tools.

Here’s why you should be using it:

1. It’s easy.
It takes only a few minutes to set up a Polyvore profile for your brand. Additionally, there is virtually no upkeep, which decreases time spent on the platform even further. If you’re using Polyvore only to create sets, the process is incredibly simple.

2. It’s cost-effective.
Polyvore doesn’t cost anything to use if you’re putting together sets. Free is, of course, much less expensive than hiring a freelancer to create the images. There are also advertising options; excellent news for the retail brands who use the site to directly impact sales.

3. It’s great for running contests and engagement.
Want to see a bump in your engagement via social media channels? Experiment with Polyvore. The site allows users to create contests that yield high amounts of user-generated content.

4. It’s usable across other social networks.
Grab your Polyvore images and spread them out across Facebook, Twitter, Pinterest, and Instagram. Sets perform well and give you the opportunity to get creative using real fashion and beauty items, whether they’re yours or someone else’s. As always, make sure to utilize #hashtags and @replies to capitalize on reach.

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Have you used Polyvore as a social media platform, or as a way to create visual content? What did you think? Sound off, content marketers!

Images & content with thanks to Newscred.com

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MMPR FOCUS: STANLEY ENOW COLLABORATES WITH BBC 1XTRA

The Indomitable Lions may have had a fiasco filled short spell at the Brazil World Cup but hey we have Stanley Enow, our “enfant terrible” who is flying the green red yellow flag higher and higher!

As part of their World Cup celebration, BBC 1Xtra launched the “1Xtra  World Cup Freestlyle” campaign showcasing a freestyle 32 bar set from artists from the representing countries and Stanley Enow is featured for Cameroon. Check him doing his thing below…

The track was also played on DJ Trevor Nelson‘s show yesterday. You can catch up on the show on iPlayer if you are in the UK on the link below before it is taken off the site. Scroll to 12.30 to hear the announcement and then to 02.20.00 to hear the track >>> http://www.bbc.co.uk/programmes/b046dr3q

Twitter / Instagram Follow: @StanleyEnow

Wiki: https://en.wikipedia.org/wiki/Stanley_Enow

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MMPR FOCUS: BRAZIL 2014 OPENING CEREMONY

The 20th edition of the FIFA World Cup has kicked off and the first game between host Brazil and Croatia has been played with the host coming out the stronger team. So what did the traditional opening ceremony look like? Well, there was a lot of colour splashes and themes which dealt with the diverse culture of the country and its diverse people, football, music and…well some images below…

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Follow our football commentaries, updates on Twitter with this hashtag #WeLoveFootie.

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MMPR FOCUS: FIFA WORLD CUP – FACTS & FIGURES

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So our footie sessions has officially kicked off today as we bring you our commentaries, posts and predictions on the 20th edition of the FIFA World Cup in Brazil. Follow our footie dedicated hastag #WeLoveFootie on Twitter to keep up with our posts!

The FIFA World Cup™ is the biggest single-event sporting competition in the world and is contested by the senior men’s national teams from the 208 Member Associations of FIFA.

The competition has been played every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War.

It fulfils FIFA’s objectives to touch the world, develop the game, and build a better future through a variety of ways.

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TOURNAMENT FORMAT

The current format of the tournament involves 32 teams competing for the title at venues within the host nation(s) over a period of one month – this phase is often called the Final Competition. A qualification phase, the Preliminary Competition which currently takes place over the preceding three years, is used to determine which teams qualify for the tournament together with the host nation(s).

The preliminary competition for the 2014 FIFA World Cup Brazil™ sees a total of 204 entries across six continents competing for 31 available spots. For the last FIFA World Cup, 200 teams played a total of 853 matches as 31 teams qualified for South Africa.

Both the preliminary and final competitions act as a massive promotion for the game of football and for the host nation(s) and are therefore wonderful opportunities to help promote values of respect, fair play and discipline to the watching world.

Understandably, the organisation of such an event is a huge task for FIFA and the Local Organising Committee and is therefore one of the main activities of FIFA over a four-year period.

FACTS & FIGURES

The 19 FIFA World Cup tournaments have been won by eight different national teams. Brazil have won five times, and they are the only team to have played in every tournament. The other winners are Italy, with four titles; Germany, with three wins; Argentina and inaugural winners Uruguay, with two; and England, France, and Spain, with one title each.

The FIFA World Cup is the world’s most widely viewed sporting event; an estimated 715.1 million people watched the final match of the 2006 FIFA World Cup held in Germany and the 2010 event in South Africa was broadcast to 204 countries on 245 different channels. Inside the stadiums, a total of 3,170,856 spectators attended the 64 matches an average of 49,670 per match and the third highest aggregate attendance behind USA 1994 and Germany 2006.

There were also over six million people who attended public viewing events in 16 sites across the world: ten within South Africa and a further six across the globe in Rome, Paris, Berlin, Sydney, Mexico City and Rio de Janeiro. A total of 350,000 fans attended the International FIFA Fan Fest in Berlin for the semi-final match between Germany and Spain.

177,853 accreditations for the last FIFA World Cup were printed, while the hospitality programme attracted almost a quarter of a million guests. Over three quarters of a million litres of beer were sold in the stadiums and 390,600 hot dogs were sold in the public catering concessions; many to the half a million international visitors who descended on South Africa.

The FIFA World Cup brings in much needed resources from partners and the TV rights which allows FIFA to invest in social activities related to the tournament. For South Africa 2010, the 20 Centres for 2010 campaign was launched, aiming promote public health, education and football in disadvantaged communities across Africa. A FIFA World Cup also creates resources for many extra development programmes which proved to be beneficial for member associations of FIFA throughout the course of the four-year cycle.

The next three World Cups will be hosted by Brazil in 2014, Russia in 2018, and Qatar in 2022.

FIFA

From: www.fifa.com

Follow on Twitter: @FIFAWorldCup

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