MMPR FOCUS: NEW RADIO SHOW HITS THE DIGITAL AIRWAVES EVERY TUESDAY! TIME TO GIST ON URBAN JAZZ RADIO…

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Our PR girl and avid solo traveller Cynthia has taken her voice onto the digital airwaves with a funky weekly conversational radio show concept #GistWithCynthia on digital radio station Urban Jazz Radio.

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#GistWithCynthia is a fun conversational concept covering a variety of topics weekly on fashion, beauty, travel, business, money, relationships and a review of social media trending items topped with ofcourse a selection of music tracks from afrobeats to dancehall from Cynthia’s playlist. “The show is a place where myself, my guests and my audience can air our views and just gist on a variety of topics affecting our daily lives or our community in an informal and fun way.” states Cynthia.

The show which kicked off at the beginning of this year amidst positive feedback with special guests fashion blogger Hilda Ngelo, fashion brand manager and accountant Sonya Foretia and mind strategist Dee Burrowes is now well into its 12th episode this coming week. So far, Cynthia has received over 20 guests all from various backgrounds in music, PR, events, content creation, health, fashion, art & design, film production etc and is looking forward to speaking to many more.

The great thing about #GistWithCynthia is that anyone can be part of the show.” added Cynthia. Yes, YOU too can be part of the weekly gist sessions by either tuning in and listening online on link below and contributing your views by using the hashtag #GistWithCynthia or following Cynthia @brownschuga on Twitter. You can also call the studio on (0044) 0203 432 1333 and if you are in London, ofcourse you are welcome to join Cynthia at the studio in South East London!

Launching or launched a new business, new project, new initiative or have a client who fits the bill? Feel like guest presenting with Cynthia? No sweat, just drop us a message on the social media profiles listed or email address given.

Just be ready to join the conversation and gist! Tune in, Tuesdays 7.30pm-9pm.

Audios from past shows will soon be available to listen to online. Sincere thanks to all the guests and listeners/contributors so far! See you on Tuesdays…!

Enquiries: modemaisonpr@gmail.com

Instagram | Twitter follow: @modemaisonpr | @brownschuga

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MMPR FOCUS: HOW THE NEW MUSIC MOGULS SUCCEED VIA THEIR OWN RULES…

How do you succeed in an industry that faces constant disruption?

The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as a springboard to build resilient brands that transcend the industry. Call them the new music moguls.

To better understand how the new music moguls roll, David Deal recently examined the artists who appear regularly on the annual Forbes list of highest-paid musicians, as well as a few who will certainly make the 2016 list later this year. The 31 names on the 2015 list made huge bucks, starting with Katy Perry, with $135 million earned. The lowest ranking musicians, Dr. Dre and Maroon 5, made $33 million each — not a bad haul even for those at the bottom rung.

The new music moguls matter not just because they make money — although their financial gains certainly constitute a yardstick by which their success is measured — but also because they are willing to adapt to a changing industry. As Katy Perry told Forbes, “Music has changed. The record is that launching pad for all kinds of other creative branches.” Recorded music in and of itself does not pay the bills unless an artist knows how to play ball with brands.

The industry’s biggest stars build their fan bases with music, but they make their money elsewhere. The Jay Zs, Taylor Swifts, and Justin Timberlakes cash in from touring, forming endorsement deals with brands, and by launching their own business ventures. They treat their own music as branded content hustled across multiple media to raise their profiles and support their tours.

And who can blame them? Consumers just don’t buy enough recorded music anymore to support the performers we say we love. The old rules, such as releasing an album and then touring to support the album, don’t work anymore. And while the new music moguls were not the first musicians to dip their toes into the world of endorsement deals and merchandising, they’ve certain taken these practices to a new level.

Let’s take a closer look at three examples.

Beyoncé and Katy Perry: Hustling Songs like Content

Katy Perry made her $135 million in 2015 from touring (playing 126 shows and earning $2 million per venue) and endorsing products such as Claire’s, Coty, and CoverGirl. And Beyonce may earn as much as $250 million by the time her Formation tour wraps up July 31. Beyoncé and Katy Perry both demonstrates how stars treat music as branded content that fuels a number of broader endeavors.

For instance during the 2015 holiday season, Katy Perry debuted her song “Every Day Is a Holiday” in an H&M commercial and streamed the track into H&M stores. She also modeled the H&M holiday collection. Why? Because she was releasing her own line of holiday-themed onesies. What better way to draw attention to her own line of apparel?

But Beyoncé took song hustling to a whole new level when she released “Formation” during Super Bowl 50. She relied on two important media: video, where she could accumulate millions of views within a day of its release, and the Super Bowl 50 halftime show, where she could command a global platform. And she took every advantage of the opportunity by unleashing a controversial song that gained her so much media attention that she was out trending Hillary Clinton, Bernie Sanders, and Donald Trump on Google for several days following the Super Bowl.

Why would one of the world’s most powerful musicians, whose net worth exceeds $250 million, release a song that anyone can stream for free? Because her Formation World Tour is just around the corner, and “Formation” is a perfect advertisement for the tour. Controversy creates conversation. And conversation creates curiosity. It’s no coincidence that the Formation World Tour was selling out in venues across the United States immediately when tickets went on sale after the song was released.

Not a bad rate of return for a song.

Rihanna: The Art of the Co-Brand

Musicians and brands have been cozying up to each other for decades. But new music moguls such as Rihanna are going well beyond the time-honored practice of hawking products or accepting money for tour endorsements. They’re creating relationships that re-imagine the role of the brand and the artist.

For instance, Rihanna’s $25 million relationship with Samsung puts the corporate conglomerate in the role of music distributor. When Rihanna released her new album on January 28, she found a way to go platinum and make money within 15 hours: Samsung bought 1 million copies of the album and gave them away. For Rihanna and Samsung, the album going platinum is not about record sales — it’s about creating a moment that earns attention for two giant brands at a time when attention is currency, as Brian Solis has noted. And Samsung is also sponsoring her World Tour, where the real money is made.

On the other hand, Rihanna’s relationship with Puma takes her personal brand in a different direction completely. Rihanna had already branched out beyond music with the release of her own fragrance line. She cracked the sportswear fashion industry when Puma named her creative director for its women’s collections, thus updating a cobranding model that Jay Z and Reebok started in 2003. The news helped re-contextualise Rihanna’s personal brand into the realm of style and fitness (just as fashion has done for hip-hop stars for years) although how much money she makes from the relationship is unknown (I doubt the sum is insignificant). After making headlines for her music, she was appearing in publications such as Vogue. Months later, it became apparent that the appointment was no gimmick. Her limited edition Creeper collection was credited with boosting Puma’s quarterly earnings beyond expectations. And Puma is a sponsor of her world tour too.

Rihanna’s transformation into a global fashion and music brand is now complete. And it’s a wise move. In the fickle world of music, you are only as good as your last YouTube video. By expanding beyond music, Rihanna has diversified her brand and created more revenue streams, as a smart conglomerate should.

Hustle and Flow

Creating innovative relationships with brands. Hustling content everywhere. Those are among the lessons that the music moguls teach any marketer, inside and outside the music industry. The moguls have many other lessons to share, which is discussed in a recently published ebook, The New Music Moguls. The biggest lesson of all, though, is this: in a disrupted industry, you need to change your assumptions before someone changes them for you.

Credit: David Deal | BrianSolis.com

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MMPR FOCUS: HOW THE DRAKE AND MEEK MILL BEEF INFLUENCED MAJOR BRANDS ONLINE…

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The rap industry has been known to leave a big impact on society’s behaviour at large. From influencing politics to spending behaviour, the rap industry’s place is certainly quite not so subtle.

As the social sphere continued to witness the lyrical battle between two of its hiphop children, this week while everyone was clapping for Drake‘s comeback response on “Back to Back” about Meek Mill‘s claim that he uses a ghostwriter for his lyrical content, Meek Mill on the other hand has not had it so easy with his ‘diss’ response.

Social media proceeded to drag Meek over “Wanna Know” his rebuttal track to Drake and major corporations too have also not turned a blind eye to the online turmoil. Major brands from the USA, Canada and even Jamaica have been influenced by the current trending social topic with some trying to be witty and hip-hop conscious in their association.

From fast food chains to telephone providers, the brands tried their utmost to join in the conversation and to push their products and services to the millions of fans already engaged and communicating on the topic. With over 10 million tweets on Drake and Meek Mill alone captured online this past month, just how did these brands fare in your opinion? Who had the best tweet? Check them below…

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Credit: XXL Mag | Google

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MMPR FOCUS: THE PAST 24 HOURS IN THE LIFE OF STANLEY ENOW AT THE MTV AFRICA MUSIC AWARDS 2015…

The prestigious and much coveted MTV Africa Music Awards 2015 (MAMAs) is only a few hours away and the city of Durban, South Africa is already at boiling point as one by one and in groups; the stars from across the continent and beyond flock in to celebrate their musical success and prowess.

Our roaring hiphop lion Stanley Enow nominated in the category of Best Collaboration with Ghana’s Sarkodie is also already in town, arriving yesterday with his manager Didier Kouamo and the CEO of Motherland Empire Martin Enow in tow. The trio have been hobnobbing with friends and aquaintances as well as attending the press conference for the nominees.

Some images of the past hours below…

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We go let out some steam as we await another history changing moment tomorrow…fingers crossed for Cameroon at the MAMAs2015!! #MamaIsComingHome

Twitter follow him: www.twitter.com/stanleyenow

Instagram: www.instagram.com/stanleyenow

Facebook: https://www.facebook.com/StanleyEnowOfficial

2015 BEGINS WELL…

The year has started on a good foot as they say for both our clients Stanley Enow and Ciana as they both get nominated at the Green Light Awards which is scheduled to take place at the Alliance Francaise in Bamenda on the 6th of February 2015. Voting which is easy peasy has now begun and will end January 31st. To vote go here.

More great news follows for Stanley Enow as he finds himself listed on the 15 artists to follow this 2015 according to French urban station Trace TV. To check the list, go here.

And that is all from us…

Twitter/Instagram: @StanleyEnow | @bestciana | @ModeMaisonPR

Facebook: Stanley Enow Official | Miss Ciana | ModeMaison PR