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So today our focus is on the three ‘C’ which we believe every music artist or personal brand must have in order to build a successful business. Succcess as we know does not just fall from the heavens, it takes a lot of hard work, preparation and planning mixed in with the right opportunity which some may choose to term as ‘luck’.
As a music artist, entertainer or personal brand, you are your brand’s interface, you carry your brand along as you go around and you represent your brand at all times. It is therefore advisable that you choose your brand direction appropriately to ensure that you are simultaneously exuding this direction on all your different touch points.
Ok so back to today’s post, here are the three ‘C’ we believe every music artist, entertainer, or personal brand must have to succeed now…
1. Charisma:
Defined as:-
- a) “compelling attractiveness or charm that can inspire devotion in others.”
- b) “a divinely conferred power or talent.”
Charisma attracts people, people become fans, fans give you an audience, an audience means a target market to sell to, it is that simple! Charisma is your hidden (super)power to influence and engage people without even trying too hard! The question is, can charisma be acquired or are you born with it?
2. Character:
Defined as:-
- “the mental and moral qualities distinctive to an individual”
Your distinctive characteristics will either be a magnet in attracting the right people to you or a repellant pushing people away from you. Whatever moral qualities you display, it is safe to say you will either acquire or lose from it, you will either enlarge your brand or shrink/stagnate it.
3. Connections:
- “your network is your net worth!”
The connections you make as a music artist, entertainer, or personal brand are vital, they can potentially make or break you. As they say, your network is your net worth and for a music artist, entertainer, or personal brand; the worthy the connections you make the faster your progression and success could be.
Therefore, connect and build a relationship with the right people, ensure you have the right character qualities and don’t forget to pull that charisma card at all times if you’ve got it!
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