MMPR FOCUS: CONTENT MARKETING – BEYOND THE HYPE

Today we are going to focus on the hype that surrounds content marketing and reach out to Paul Marsden, a consumer psychologist for his take. Happy reading!! Hype surrounding content marketing reached fever pitch in 2014. Heralded as the saviour of everything from digital display advertising to the 30 second spot, was there really any […]

MMPR AD LOVE: THE LAST GAME BY NIKE FOOTBALL

Following on with our football theme on our site we could not post without bringing to your attention an advert which totally captured our minds and imagination. The overall concept is outstanding! Props should be given to the bunch of creatives – storyline and character creators for this excellent very short ‘movie’ of a game. […]