MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART TWO – CRAFTING A PRESS RELEASE

Think of a press release as your ticket to publicity—one that can get your company coverage in all kinds of publications or on TV, radio stations and online websites. Editors and reporters get hundreds of press releases a day, how to make yours stand out? ONE: Be sure you have a good reason for sending […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART ONE – CREATING A STRATEGY

No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 1. Write your positioning statement. This sums up in a few sentences what makes your business different from the competition. 2. […]

MMPR FOCUS: THE CURRENT CAMEROON PR SCENE, WE TALK TO FASHION BUSINESS AFRICA…

We will be talking fashion from a Cameroon perspective soon on Fashion Business Africa, a portal delivering an informed, analytical and opinionated information about how fashion business is done in Africa. The strategies, logistics, personnel, major moves and nitty gritty that take an idea from its conception to the catwalk, showroom or store. But before we […]

FIVE THINGS TO LEARN FROM STANLEY ENOW’S KING KONG VIDEO…

Stanley Enow‘s King Kong video; a collaboration with Nigeria’s DJ Neptune brought to life by Ghana’s David Nicol-Sey was finally released online yesterday evening amidst great curiousity from his fans and onlookers alike. With almost 10,000 views in its first day, it reveals how long awaited this video was and how much Stanley Enow continues […]

MODEMAISON PR, WE ARE BUZZ LOVERS!!

We are almost at the final trimestre of 2014 and behind the scenes at ModeMaison PR (aka MMPR), we have identified a few areas we are going to focus on for our main clients notably MAMA & AFRIMMA 2014 winner Stanley Enow as well as the newest rap queen in town CIANA. The offline post […]