MMPR FOCUS: GRAB A FREE PR SESSION WITH US THIS JAN 2017!

For the month of January 2017, we are offering 17 start up businesses/brands in the lifestyle, music, beauty, fashion, entertainment industries or a celebrity brand the opportunity to hire us for a day for FREE to assist with PR services.

What can this FREE offer be used for?

19-95

The free offer can be used to gain insights to:

  • Launch a new product
  • Clean up a business/brand image (visual/personal branding)
  • Gain a brief insight into PR
  • Learn about content creation and posting on 1 specific social media platform
  • How to effectively use Instagram for your business/brand etc

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Special conditions apply such as:

  1. Offer ONLY applies to startup/emerging brands, proof could be required.
  2. A maximum of 5 hours of our time will be allocated to you for the day.
  3. ONLY one free session will be allowed per brand/startup.
  4. Offer is valid for the month of January 2017 only.
  5. Use our hashtag #MMPR4ADay when you contact us.
  6. Contact us by December  31, 2016 only.

Contact us on the form below or alternatively, email us at: modemaisonpr@gmail.com

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MMPR FOCUS: MUST KNOW INSTAGRAM TIPS AS WE HOSTED #PRCHATAFRICA TOPIC SIX!

With over 500 million active accounts and 300 million daily users, Instagram is undoubtedly our BEST social media platform! We love the creative visual control it offers to its users.

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Instagram is undoubtedly one of our favourite social media platform and we spend countless hours preparing our content for this platform which we share to our followers practically daily in French and in English.

So when it was our turn to host #PRChatAfrica (now) weekly Twitter chat session, we naturally only had one topic in mind – How to use Instagram for Business!

If you missed it yesterday, do not worry! We have the chat session all Storified for you to have a good ol’ catch up. Just click below…

https://storify.com/ModeMaisonPR/prchatafrica-topic-six

For those who require assistance with creating engaging content or increasing follower numbers, do get in touch!

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MMPR FOCUS: SIX TOOLS TO DEVELOP AN OUTSTANDING SOCIAL MEDIA STRATEGY…

In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channels out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

1. Twitter.

Twitter is a very popular social media channel. It’s a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible. Add symbols and emoticons for a fun twist to your posts as a way to cultivate interest in your posts while also making them shorter and easier to read.

2. Facebook.

Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.

Pinning posts is also a good tactic, especially for drawing attention to current specials or important information. Experiment with Facebook ads, too.

3. Images.

Use images when you can. It doesn’t matter what it is — a photo of a favorite celebrity, a pretty landscape, a cute animal, a colorful infographic or a fun GIF. A photo or animation will catch the eye and more than likely make them stop browsing long enough to look. It will also help with your SEO optimisation. Videos also work well for this.

4. Content.

Content is king. Remember that. Once your image has caught their eye, the viewer will be looking for the content behind the photo. What they read will determine if they click through. So provide content that will make them want to click. Be sure to keep your target audience in mind when creating your content. What will catch their attention? What are they looking for from you? What answers can you provide to their questions?

5. Build a community.

Don’t just look for followers. Build a community with them. Put some personality and humor into your brand with your posts. You want to be “social”, after all. That means you need to entertain your followers once in a while. And remember to converse directly with your followers. Interact with them. Like and respond to their posts. Retweet them. And ask them to interact directly with your posts.

6. Campaigns.

To keep your audience engaged, you need to be engaging as well. One way to do that is run cross-channel campaigns on all you social platforms. But while anyone can run a contest or campaign like this, to stand out you need to make yours have a charitable, inspirational, or emotional component to it — something that will tug at the heartstrings of whoever is reading about it. If your company is already involved in some sort of volunteer work, this is a good way to inspire and engage followers. How do you do this across channels? 1. Tell a powerful story. Use short quotes about if you have to, and link back to your website so they can find out more. 2. Brand your campaign with a unique name and hashtags to make it memorable and stand out.

These are just a few ways to make your social media marketing stand out. Good luck!

Credit: Realistic Shots (Image) | Kelly Bolton (content) | Entrepreneur.com

Twitter: @ModeMaisonPR

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MMPR FOCUS: A TRAVELLER’S GUIDE TO SOCIAL MEDIA…

Social networks aren’t just for bragging while you’re on vacation, they’re an indispensable tool for planning and making the most of your trip—even if you don’t know a hashtag from a hashbrown

BARE FEET IN THE FOREGROUND, aqua-blue ocean in the background. This Instagram cliché is the extent of many people’s knowledge of social media when it comes to travel. But besides letting you humble brag (otherwise known as plain-old brag), many apps and sites offer real value to travelers. Among the best reasons to befriend, follow and be followed: You can get leads on great airline and hotel deals, keep a tidy visual diary while you roam and find the hot spots in every city ever ’grammed about. And, sure, you can also let all the sad souls back home see what you see, when you see it, bare feet and all. Here, a few tips on clearing the clutter and making social media work for you.

Facebook

The constantly evolving social network has long been the go-to place to share your vacation pics (yawn) and, more usefully, to hit up your friends and their friends for recommendations on where to stay and what to do in any given destination. And in recent years, a series of beefed-up features is making both the planning and sharing process more efficient.

Go Live | Launched world-wide last month, Facebook Live lets you live stream whatever you’re seeing and hearing directly into your friends’ Facebook feeds. You can broadcast in real-time your ski lift ride in Telluride or your truffle hunt in Umbria, then keep those broadcasts in your timeline until you delete them.

Gang Up | If you’re planning a getaway with a number of people, create a group and invite all your fellow travellers to use the “timeline” (think of it as a message board) to discuss logistics and make suggestions. “On an email thread, it’s easy for stuff to get lost in the shuffle,” said MoMo Zhou, a spokesperson for Facebook. “This helps you stay organised.”

Show and Tell | Facebook’s Events tab isn’t just a collection of invitations from people you met at networking events a decade ago. Within the past few months Facebook’s mobile app has rolled out the ability to browse events (live music and art exhibits, for example), by time and city, making it easier to snag tickets to see your favorite sax player, say, in a little-known jazz club in Amsterdam.

Twitter

Twitter has turned into an all-in-one spot for sharing—briefly. Along with disseminating your travel woes and triumphs in 140 characters or less, you can now post a slideshow of up to four photos and even edit and post a 30-second video. But it has, arguably, more-practical travel functions as well.

Bargain Shop | “Twitter is a quick, cost-effective way [for travel companies] to push out a last-minute deal or flash sale,” said Lauren Smith, vice president of marketing for tour operator Trafalgar U.S.A. “Search specific destinations, keywords and hashtags like #traveldeals.”

Troubleshoot | Twitter can also help resolve travel snafus, especially of the airline variety. “Twitter teams [on some airlines] are usually more empowered than phone agents,” said Gary Leff. “You can avoid hold times and get through to someone quickly. A seatmate on a recent flight tweeted @AmericanAir that he was going to miss his flight, and they rebooked him before we landed.”

Instagram

Armed with a series of flattering filters, the photo-sharing Instagram app is a nearly foolproof way to make your deskbound colleagues back home jealous, and perhaps more important, serve as a daily travel diary. That’s old news. What’s new is that the app now makes it easier to help map out your next trip and guide you when you’re on the road.

Window Shop | Last summer, Instagram rolled out a more robust search feature that lets you look up photos taken at practically any place you might be interested in visiting (beaches, museums, restaurants, you name it). That means if you type “Paris” in the search window, you’ll be led to all hashtags and posts with Paris-related tags. “I look for photos from people based in the city I want to go to,” said Amanda Spurlock, the social media manager for Zagat, the restaurant-review company. “They usually lead me to cool insider spots, like their favorite coffee shops.”

Show Restraint | “When you’re traveling, you can get so stoked on [all the images] you’re capturing that it may seem like you can’t get it out fast enough,” said Chris Burkard, a travel photographer with approximately 1.6 million Instagram followers. “But restraint is key.” Unlike on Twitter, where even the most zealous of tweeters are excused, on Instagram, there is such a thing as over-saturation. “I don’t have a magic number,” said Mr. Burkard, “but I typically post one to two photos a day.”

Snapchat

Snapchat launched in 2011 primarily as a way of sending short-lived pictures (and, later, videos) to friends. But in 2013, the app added Snapchat Stories, where a user can post a day’s worth of snaps and videos compiled into a movie of any length that anyone (followers or not) can view for 24 hours. True, you could share a picture or short video on Instagram or Twitter, but Snapchat is the only social app that lets you seamlessly string together a chain of photos, videos and commentary to sum up your travels.

Make a Travel Video Actually Worth Watching | The most well-crafted Snapshot Stories have a narrative arc. “If it’s all stills or selfies, it isn’t that engaging,” said Beth Kirby, a photographer and founder of the food blog Localmilkblog.com, who recently “snapped” her way around ceramic studios and hot springs in Japan. Start with some early exposition—perhaps a selfie video at the start of your bike ride through the Pyrenees—snapshots and clips as you approach the Col du Tourmalet and a big finish. It’s like mapping out a PowerPoint presentation, only more fun.

Dive Into Your Location’s ‘Live’ Stories | Not really into making a little home movie? That’s OK. Thanks to Snapchat’s “Live” stories feature (swipe right from the home screen) you can view a curated collection of photos and videos from the geographic region you’re currently in. It’s a quick, snappy introduction to some of the people, places, news and events that are trending nearby.

Periscope

The newest of the apps here, Periscope—owned by Twitter and launched last March—has one main function: It lets you turn your smartphone into a live video camera, letting you stream whatever’s around you directly to anyone on the app and Twitter, and respond to comments in real-time. Your Periscope feed can pop up in your Twitter feed and stay live for 24 hours, and then—poof—it’s gone, meaning a less-than-perfect broadcast won’t live to haunt you. And earlier this week Periscope announced it’ll allow users to preserve their streams by adding #save to the title of the broadcast.

Take Viewers for a Ride | Like an increasing number of media outlets and bloggers, Kalyan Karmakar, the founder of Mumbai-based food blog Finelychopped.net, uses Periscope to transport viewers to far-flung corners of the world—in his case, through the food markets and back streets of Mumbai. “I like to use [Periscope feeds] to give people a chance to learn about other cultures,” said Mr. Karmakar.

Don’t Sweat It | According to Ms. Spurlock, who runs Zagat’s Periscope account, many people are hesitant to use live-broadcasting because they’re worried that it won’t be good enough. “There’s the added pressure of not being able to perfect and edit and add filters,” said Ms. Spurlock. “But the Periscope community’s take is: Just hit broadcast.” And don’t stress about your phone’s memory. Periscope ’casts are streamed rather than downloaded, so they don’t take up any memory.

A Word About Hashtags

Think of hashtags as breadcrumbs leading the way, in the vast universe of social media, to topics of interest to you. For travellers, there are more hashtags than stars in the sky, but according to Janice Morris, Twitter’s head of lifestyle, a few of the most popular ones are:#CruiseChat (a Tuesday forum for all your pressing cruise questions), #TravelTuesday (another Tuesday forum for Tweeters looking for all kinds of travel tips) and #FamilyTravel (an anytime, any-day handle that offers a wealth of kid-friendly travel advice and recommendations).

Credit: Frederica Del Proposto (Image) | Andrea Bartz (Content) | Wall Street Journal

Twitter: @ModeMaisonPR

Instagram: @modemaisonpr

Facebook: @ModeMaison PR

 

 

 

MMPR FOCUS: 7 TRICKS TO MAKING MILLIONS LOVE YOUR BRAND…

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Would you like to build a brand that reaches millions of people?

Whether your brand is about you, your company or both, you can draw the attention of millions of people. Depending on how you’ve positioned your brand, you can have a deep impact on society, help a ton of people and earn a fortune.

However, we are often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.

This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavour that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavour to your branding efforts.

The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavour to your brand, you’ll still need to attract those who are salivating for your services. You also need to pay attention to those who don’t know that they’ll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who’s ready to eat.

Whether people know you exist or not, you need to have the right approach when creating a branding strategy. If your goal is to reach the masses with your products and services, here are the seven ways to attract millions of people to your brand:

1. Leverage social media.

Most social media platforms are free, yet most people fail to use it correctly for branding purposes. The problem is that they are too busy consuming articles, videos, quotes and stories, instead of producing it themselves.

You want to be a diligent learner, but at some point you’ll want to create your own content for the world. Your social media platforms should build massive excitement for your targeted audience.

You should be fluent in at least three of your social media accounts. Personally, Daniel advocates Facebook, Twitter, YouTube and LinkedIn since they’ve helped him reach the most clients.

However, he has seen people who’ve made a massive impact on Instagram, Periscope, Pinterest, and others. Only share content on the social media channels that work best for your business.

“Content is King.”—Sumner Redstone

2. Develop strong websites.

Every legitimate business has a website, but not every website out there is good. There are many crucial parts of your website that must be master: email capture, contact information, layout, copy-writing, visual aids, etc.

Overall, good websites require substance more than anything else. Substance is basically content that appeals to your audience.

Your website must inform, inspire, and engage. If people don’t find what they want in a website, they leave immediately. At Daniel Ally’s company, Dignify Designs, they build websites that draw traffic and get people to engage, giving you the ability to convert your leads into sales, which is the purpose of a business website.

3. Learn copywriting.

In order to reach the masses, he highly suggests you learn the secret skill of copywriting. Copywriting is a form of writing that publicists and advertisers use to reach billions of consumers every day. If you don’t have time to learn the million-dollar skill of writing copy, you can delegate it to someone who does.

This is the single-most missing element in the majority of brands. There are many books on the subject of copywriting: Joe Sugarman, Robert Bly, David Oglivy, and Victor Schwab have all written fascinating books that could change the entire course of your brand.

By cultivating the skill of writing copy, you’ll have the ability to reach millions of people. Either way, writing excellent copy allows you to strategically fashion your words to optimise your reach.

“Either write something worth reading or do something worth writing.”—Benjamin Franklin

4. Implant visual aids.

Have you ever seen websites without photos or videos? Webpages with videos and photos stand out far more than those that don’t. It also allows your reader to focus their attention on your brand by capturing their eyes. Since most people have photographic memories, the right visual aids dramatically enhance your brand.

Your websites and social media should be tattooed with visual aids of yourself, events, products and other goods. Photos and videos add proof of what you’re doing in your business. In many industries, many people aren’t able to secure opportunities simply because they don’t have visual aids to build trust. Who’s going to believe you without any visual evidence?

5. Be memorable.

What do you want to be remembered for? If you want to have a favourable reputation in the marketplace, you have to create your own reputation.

You also want to make sure your name is easy to spell and pronounce. It’s perfectly fine to cherish your name, but if it’s difficult to spell or pronounce to your client, you won’t be remembered.

The biggest and easiest names have two syllables: Branson, Buffet, Clinton, Oprah, etc. Then there are easy business names: Apple, Twitter, Facebook and Walmart.

Also, if your name is very common, like John Smith, you might want to have a nickname or add a middle initial. Your name is a big part of business and you want to be searchable for your audience.

Your reputation is your best advertisement.

6. Write a book.

When people like you, they’ll always buy your book. In Daniel’s business, his book allows him to get through amazing doors of opportunity. His chances also increased dramatically when people read his book. Once they discover the great ideas that he shares, he automatically has a new life-long fan. Plus, you never know who could be reading your book!

After selling thousands of books, he can tell you that publishing a book is a potent credential. In some cases, it can be comparable to an MBA or Ph.D. Either way, your book will expose you to other opportunities, which can lead you to bigger audiences to serve.

If you’re interested in publishing a book, but don’t know where to start, send him an email and he’ll give you more information.

“Writing is the beginning of all wealth.”—Benjamin Franklin

7. Create your backstory.

Since the beginning of human civilisation, we’ve learned our greatest lessons through the art of storytelling.

A backstory is a narrative that gives your audience enough information about you to make an informed decision. Backstories give your audience the transparency to know who you are and what you represent. It also gives your brand an emotional tone and deeper meaning to your marketing message.

Your backstory should be congruent and favorable to everything you’ve marketed about. This includes biographies, testimonials and credentials.

Oftentimes, you’ll see people with backstories that are either confusing, contradicting or boring. The brands with the best back story will always set you up for your front-story, which is the moment you deliver your product or service.

Establishing your brand is about planting as many seeds as you can with your marketing. Before you take any of these suggestions, make sure you have a plan for execution. If you invest in a first-class brand without a strategy, it’s the same as having a restaurant without chefs.

However, once you find a branding strategy and add taste to your menu, everyone will be able to have a feast!

Credit: Daniel Ally | PR Daily

Twitter: @ModeMaisonPR

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