MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART THREE – HANDLING THE MEDIA

Talking to the media can be daunting but you can make it a bit easier for yourself. Once you reach the reporter on the phone, remember that they’re extremely busy and probably on deadline. Be courteous, and ask if they have time to talk. If not, offer to call back at a more convenient time. […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART TWO – CRAFTING A PRESS RELEASE

Think of a press release as your ticket to publicity—one that can get your company coverage in all kinds of publications or on TV, radio stations and online websites. Editors and reporters get hundreds of press releases a day, how to make yours stand out? ONE: Be sure you have a good reason for sending […]

MMPR FOCUS: THE ULTIMATE PR CHEAT SHEET PART ONE – CREATING A STRATEGY

No matter how large or small your business is, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To get your company noticed, follow these seven steps:- 1. Write your positioning statement. This sums up in a few sentences what makes your business different from the competition. 2. […]

MMPR FOCUS: HOW TO CREATE AN INSTAGRAM STRATEGY FOR YOUR BUSINESS…

From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram […]

MMPR FOCUS: GUCCI & COACH TAKE TOP SPOT IN LUXURY DIGITAL STUDY

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies. The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous […]